Catherine Rapuano
NY
Summary
Media Planner - Detail-oriented and analytical Media Planning Specialist with a proven track record of developing strategic cross-platform media plans and optimizing yield principles to meet client objectives. Proficient in pre-sales activities, campaign building, and collaborating across departments to ensure seamless execution of media strategies. Adept at utilizing industry tools and systems to drive results and provide actionable insights. Committed to delivering exceptional customer experiences and fostering teamwork to achieve business goals.
Overview
5
5
years of professional experience
Work History
Account Executive
Locality
04.2022 - 12.2023
- Managed all pre-sales activities, including receipt of requests for proposals (RFPs), pricing, campaign building, and negotiations to close deals successfully
- Met targeted sales goals generating more than $1M in quarterly revenue
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Successfully managed a portfolio of 30+ high-value accounts, maintaining focus on customer satisfaction and account growth.
Media Sales Planner
Locality
01.2021 - 04.2022
- Managed orders, sales reports, and inventory while ensuring timely delivery of creative assets across digital and linear channels.
- Utilized proficiency in Excel to track performance metrics, analyze data, and prepare detailed reports for key clients
- Demonstrated excellent written and communication skills, maintaining clear and concise communication with internal team members and external clients.
- Monitored and reported on 30+ media campaigns on an ongoing basis, providing actionable insights and optimization opportunities to internal teams and clients.
Media Sales Associate
Locality
10.2018 - 01.2021
- Collaborated with cross-functional teams to align goals and ensure project success.
- Delivered comprehensive post-sale support, maintaining strong relationships with clients and ensuring repeat business.
- Enhanced client relationships through consistent communication and proactive problem-solving efforts.
- Monitored daily sales performance and provided feedback to each team member.
Education
Bachelor of Science (BS) - Marketing
University of New Haven
Bachelor of Arts (BA) - English Language & Literature
University of New Haven
Skills
- TradeDesk
- Nielsen
- MediaOcean
- Prisma
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Client Relationship Building
- Account Management
- Written and verbal communication
- Customer Service
- Strategic selling
Coreexpertise
- Communication
- Media Planning
- Multitasking
- Data Analysis
- Inventory Management
- Media Math
- Attention to Detail
- Campaign Optimization
- Collaboration
- Pivot Tables
- Negotiation
- Relationship Building
Timeline
Account Executive
Locality
04.2022 - 12.2023
Media Sales Planner
Locality
01.2021 - 04.2022
Media Sales Associate
Locality
10.2018 - 01.2021
Bachelor of Science (BS) - Marketing
University of New Haven
Bachelor of Arts (BA) - English Language & Literature
University of New Haven
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