Catherine Riojas
Corpus Christi,TX
Summary
Dynamic Home Health Educator at Santa Fe Health Care, Inc., who excels in developing and fostering strong client relationships. Achieved notable client base growth through innovative outreach and marketing strategies; demonstrating a commitment to healthcare excellence and collaborative teamwork.
Overview
16
16
years of professional experience
Work History
Home Health Educator
Santa Fe Health Care, Inc.
09.2022 - Current
- Developed and implement effective Home Health marketing strategies to identify and engage potential referral sources, including physicians, clinics, hospitals, and assisted living facilities, to drive acquisition of new clients.
- Developed marketing strategies for promoting home health services and available resources within target communities among 15 counties in Coastal Bend.
- Provided exceptional customer service by addressing inquiries professionally and promptly, fostering strong relationships with clients.
- Organized community outreach events to educate public on benefits of home health care services for various demographics including seniors, disabled individuals, and those recovering from illness or injury.
- Evaluated effectiveness of in-home health interventions periodically, making necessary adjustments to care plans based on individual progress and feedback from healthcare providers.
- Streamlined communication between patients, families, and healthcare providers to ensure seamless flow of information and timely updates.
- Facilitated care transitions for patients discharged from hospitals or other healthcare facilities back home, ensuring continuity of support services post-discharge.
- Participated in ongoing professional development opportunities to stay current on best practices within ever-evolving field of home health care.
- Established trusting relationships with patients and their families, promoting positive environment conducive to healing and recovery.
- Researched and recommended community resources to meet clients' needs.
- Enhanced coordination among healthcare professionals, resulting in better treatment plans and improved overall patient health.
Owner
Outside the Box (A Marketing & Promotional Co)
02.2008 - 08.2022
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Successfully navigated challenging economic conditions by making informed decisions that protected business's financial stability.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Evaluated suppliers to maintain cost controls and improve operations.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Trained and guided team members to maintain high productivity and performance metrics.
Executive Director/Co-Founder
Dress for Success Corpus Christi
02.2018 - 05.2022
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for theorganization.
- Guided staff and volunteers through periods of organizational change, maintaining morale and engagement during transitions.
- Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Led successful fundraising campaigns, securing critical resources for program development and expansion.
- Advocated for organization and company mission to raise awareness and support.
- Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted interventions.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Presented regularly at conferences or industry events showcasing the accomplishments of the organization.
- Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
- Managed financial, operational and human resources to optimize business performance.
- Established and maintained strong relationships with clients, volunteers and strategic partners.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Devised and presented business plans and forecasts to board of directors.
- Oversaw local marketing campaigns, advertising and new product development.
Travel Advisor
Travel Planners International (Traveltopia)
09.2021 - Current
- Conducted thorough research on destinations and accommodations to provide accurate information to travelers.
- Delivered exceptional customer service by promptly addressing inquiries via phone, email, or in-person meetings.
- Researched cruises, airfare options and site seeing options to best meet client expectations.
- Educated clients on necessary travel documents, insurance options, and safety precautions for each destination.
- Implemented creative marketing strategies that attracted new clientele and promoted the company''s services effectively.
- Developed strong relationships with clients, leading to repeat business and referrals.
- Assisted clients in choosing suitable vacation packages by assessing their needs and preferences and budgets.
- Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
Education
Associate of Arts - Business Administration And Management
Del Mar College
Corpus Christi, TX05.1996
High School Diploma -
Richard King High School
Corpus Christi, TX05.1987
Skills
- Marketing Strategies
- Healthcare Education
- Proficient with Microsoft Office applications
- WELLSKY Home Health Care Software
- Excellent Communication skills
- Excellent Organizational Skills
- Self Motivated/Fast Learner
- Able to work with minimal supervision
Accomplishments
2007- Volunteer of the year award
Corpus Christi Hispanic Chamber of Commerce
2008-Corpus Christi Hispanic Chamber Business Person of the Year award
2011-Small Business Administration Women in Business Region and District Award
2012- Chairwoman of the Board
Corpus Christi Hispanic Chamber of Commerce
2012-Leadership Corpus Christi Graduate-Class 39
Languages
Spanish
Native or Bilingual
References
Connie Scott-Nueces County Judge (361) 877-1865
Bobbie Gail Torres-Premier Insurance Solutions (361) 288-2500
Tommie Callejo-Clinical LVN (Wellmed Parkdale) (361) 737-90 19
Timeline
Home Health Educator
Santa Fe Health Care, Inc.
09.2022 - Current
Travel Advisor
Travel Planners International (Traveltopia)
09.2021 - Current
Executive Director/Co-Founder
Dress for Success Corpus Christi
02.2018 - 05.2022
Owner
Outside the Box (A Marketing & Promotional Co)
02.2008 - 08.2022
Associate of Arts - Business Administration And Management
Del Mar College
High School Diploma -
Richard King High School
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