Catherine Sandler
Longmeadow,MA
Summary
Motivated Team Lead with 10 years of experience, possessing excellent leadership and planning abilities. Analytical focused with technical knowledge and critical thinking skills to thrive in data-driven environments. Tackles challenges with positivity and drive to overcome. Focused on delivering high-quality sales results. Monitors, trains, and encourages employees to improve skills and meet demanding targets. History of successfully developing and managing strong teams through proactive training and problem solving.
Overview
11
11
years of professional experience
Work History
National Distribution/Pet Specialty - Team Lead
Radio Systems Corporation
11.2023 - Current
- Promoted to leadership position in recognition of strong work ethic and provided exceptional customer service.
- Manage 15 Million in Revenue
- Manage a team of sales professional across the US
- Manage National Key accounts (Bradley Caldwell, Pet Food Experts, UTM Distribution, Radio Fence Distributors)
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Develop strategic pricing programs and promotions
- Delegated daily tasks to team members to optimize group productivity.
- Monitored team progress and enforced deadlines.
- Developed strategies to increase team productivity and improve customer service levels.
- Supported sales managers in developing plans for future projects, initiatives and objectives.
- Monitored team performance against targets, taking corrective action where necessary.
Sales Manager 1 & 2 & 3
Radio Systems Corporation
03.2017 - 11.2023
- Manage 300SKUs and Increased Pet Specialty largest single distributer Bradley Caldwell - 6% 3 year CAGR
- Manage 200SKUs and Increased Pet Specialty distributer partner Pet Food Experts – 16% 3 year CAGR
- Effectively manage National Distribution as team lead (6 distributor partners) – Create national promotional calendar for all distribution partners, Create aggressive programs quarterly to gain new business, approve national tradeshow promotions and billbacks
- Work with other regional sales managers on line reviews/extensions/SKU rat items
- Run distributer SPIFFs/blitz, attend distribution sales meetings, provide sales kits to all distributor reps
- Help guide distributor partners with go to market pricing strategies
- Manage distribution account planners to track promotional spend, monthly promotions, tradeshow results, SKU rat items, forecast, line reviews, manage margin expectations
- Successfully launched 4 new categories into 6 DCs – which will increase their annual business by 50% in the first year
- Accurately plan, develop, and execute marketing/promotional calendars for key accounts that purchase through distribution (Top 25 accounts)
- Analyze sales data to plan and promote accordingly to be in line with company incentives
- Collaborate with RSC Marketing department to use digital marketing to drive customers to retailers & websites
New England Territory Manager - Dealer/Fleet Sales
MWI Animal Health
06.2016 - 03.2017
- Effectively manage New England large animal and pet dealer accounts for MWI (60+ accounts)
- Subject Matter Expert in large animal health products
- Proven ability to grow business in Fleet accounts by creating business plans and promotions
- Identify, capitalize, and develop new business opportunities
- Attend trade shows and sales meetings.
Northeast Associate Account Manager - E-Commerce
Chuck Latham Associates
09.2013 - 04.2016
- Managed the Northeast Territory for Chuck Latham Associates (MA, CT, NH, VT, ME, RI, upstate NY)
- Managed E-Commerce accounts - Tab.com, Wag.com, Pet360.com, SmartPak and Dover Saddlery
- Managed 25+ key dealers and retailers to increase business by managing current sales and fill white space
- Proven ability to build successful relationships with clients, buyers, dealers, and distributors by using strong interpersonal skills
- Identify, capitalize, and develop new business opportunities, and participate in strategic planning
Education
Bachelors of General Studies: Concentration Equine Health & Business -
University of Massachusetts, Amherst
02.2012
MBA - Marketing/Organizational Leadership
Columbia Southern University
Orange Beach, ALSkills
- Regional Team Manager/Leader
- National Pet Distribution experience
- Demand/forecast planning
- Focus on pricing strategy
- Direct Sales / Key Account Management
- 10 years of industry insights
- Proven track record managing large retail partners
- Account and promotional planning
- Strategic Marketing Alliances & Partnerships
- Businesses management/account planning
- Strong verbal/written communication skills
- Ability to analyze sales data
- Negotiation skills
- Key Performance Indicators
- Performance Monitoring
Accomplishments
Received recognition “2021 Received Top Dog” award for being a team player, big picture thinking, and long-term gain for my business
Received recognition in Nomination for Bull By The Horns award 2019 & 2021
Winner of 2014 Chuck Latham Associates Peak Performer of the year
Winner of 2014 W.F Young Territory Manager of the year
Timeline
National Distribution/Pet Specialty - Team Lead
Radio Systems Corporation
11.2023 - Current
Sales Manager 1 & 2 & 3
Radio Systems Corporation
03.2017 - 11.2023
New England Territory Manager - Dealer/Fleet Sales
MWI Animal Health
06.2016 - 03.2017
Northeast Associate Account Manager - E-Commerce
Chuck Latham Associates
09.2013 - 04.2016
Bachelors of General Studies: Concentration Equine Health & Business -
University of Massachusetts, Amherst
MBA - Marketing/Organizational Leadership
Columbia Southern University