Catherine Saunders
Los Angeles,CA
Summary
Creative and goal-oriented Content Marketing Manager with four years of experience in strategic storytelling, multichannel marketing, and community engagement. A proven track record in conceptualizing and executing compelling campaigns to enhance brand visibility and achieve impactful communication goals. Proficient in strategic content planning, utilizing Adobe Creative Suite, Canva, and video editing software to drive precise and targeted messaging.
Overview
5
5
years of professional experience
Work History
Marketing Manager/Graphic Designer
Del Amo Construction
09.2021 - Current
- Planned, edited, and produced interview-focused videos resulting in a 20% increase in audience engagement and boosting overall views by 15%
- Replaced outdated marketing strategies with new and comprehensive campaigns that increased consumer reach by 80%
- Lead a team of 3 to manage company's social media platforms , including Instagram, Facebook, and LinkedIn, increasing social engagement by 30%
- Created 100+ digital assets for print materials, brochures, banners, and signs by utilizing, Adobe Photoshop, Adobe Illustrator and Canva
Marketing Manager
The Shea Parlor Skincare Treats
06.2020 - Current
- Leads dynamic multi-channel marketing strategy that successfully introduces the brand to the target audience, elevating brand awareness and driving user acquisition.
- Produces and edits branded social media content on Instagram, Facebook, and TikTok, contributing to a 20% expansion in organic reach over six months. Plans complete content calendar two months in advance for enhanced content consistency.
- Creates graphic designs for paid advertisements, ecommerce platform, and engaging IG Stories, ensuring consistent branding and impactful aesthetic-driven visuals across multiple platforms.
Brand Strategist
JHaynes Fitness
01.2019 - 08.2020
- Spearheaded a multi-channel marketing campaign to introduce the brand to the target audience, resulting in increased brand awareness and customer engagement.
- Conducted quarterly social media content audits and made recommendations that resulted in a 20% increase in engagement rate across all platforms
- Designed event flyers that generated a 30% increase in pre-registration compared to the previous year's event
- Collaborated in the development of the company's website using Wix and Shopify, successfully setting up E-commerce stores and increasing online sales by 20% within the first quarter
Education
Bachelor of Arts - Sociology
California State University Northridge
Northridge, CA05.2017
Skills
- Content Planning
- Social Media Strategy
- Brand Messaging
- Audience Engagement Techniques
- Copywriting
- Project Management
Timeline
Marketing Manager/Graphic Designer
Del Amo Construction
09.2021 - Current
Marketing Manager
The Shea Parlor Skincare Treats
06.2020 - Current
Brand Strategist
JHaynes Fitness
01.2019 - 08.2020
Bachelor of Arts - Sociology
California State University Northridge
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