Summary
Overview
Work History
Education
Skills
Websites
References
Certifications
Timeline
Generic

CATHERINE SETTIN

Charlotte,NC

Summary

Passionate and results-oriented Digital Marketing Manager. Experienced in crafting and executing data-driven marketing strategies. Proficient in Meta/Google Ads, SEO, SEM, social media marketing, and content creation, with a proven track record of increasing brand awareness and driving revenue growth.

Overview

2
2
years of professional experience

Work History

Digital Marketing Manager

Middleton Meyers
Charlotte, NC
01.2023 - Current
  • Organically grew Middleton Meyers social media platforms to thousands of engaged followers across TikTok, Instagram, and Facebook.
  • Tracked social media metrics through Sprout Social to determine audience growth rate, volume and reach.
  • Developed and implemented strategic social media marketing plans.
  • Achieved eligibility for TikTok's Creator Rewards Program, generating an average $300 payout per qualified post.
  • Reinvested earnings into paid social media campaigns, not only enhancing visibility and engagement but also driving new tenant leads, increasing occupancy rates across Middleton Meyers' multifamily portfolios.
  • Started a rotational internship program for marketing students, mentoring their skills in KPI tracking, content strategy, SEO, and video editing.

Digital Marketing Specialist

Ripple Fiber
Charlotte, NC
09.2023 - 12.2023
  • Developed compelling commercial scripts and engaging content tailored for TikTok, Instagram, and Facebook.
  • Launched and optimized a high-performing
    Meta campaign in the Outer Banks, NC, achieving a 12% lead-to-conversion rate, exceeding industry benchmarks.
  • Developed promotional materials, newsletters, and email marketing via Hubspot.
  • Tracked KPI's across all social media accounts via Hootsuite.
  • Assisted in the production of Meta/Google Display Campaigns.
  • Successfully grew Ripple Fiber’s TikTok account to over 5,000 followers through
    strategic content and audience targeting.

Digital Marketing Internship

Defined Media
Charlotte, NC
07.2023 - 09.2023
  • Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
  • Created content for Defined Media's Instagram and TikTok.
  • Utilized WordPress for weekly blog posts on Defined Media's website.
  • Improved search-related activities through ongoing analysis, experimentation and optimization tests.

Education

BACHELOR OF SCIENCE - PSYCHOLOGY

University of North Carolina Charlotte
12.2022

Skills

  • Hubspot
  • SQL
  • SEO
  • Canva
  • Microsoft Excel
  • Social Media Marketing
  • Content Creation
  • Content Strategy
  • Client Relationship Management
  • Meta/Google Ads
  • KPI Tracking
  • Content Management Systems
  • Campaign Management
  • Brand Awareness
  • Budget tracking
  • Brand development
  • Event Planning

References

References available upon request.

Certifications

SQL for Data Science

Timeline

Digital Marketing Specialist

Ripple Fiber
09.2023 - 12.2023

Digital Marketing Internship

Defined Media
07.2023 - 09.2023

Digital Marketing Manager

Middleton Meyers
01.2023 - Current

BACHELOR OF SCIENCE - PSYCHOLOGY

University of North Carolina Charlotte

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CATHERINE SETTIN