Summary
Overview
Work History
Education
Skills
Timeline
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Catherine Spiker

Charlotte,NC

Summary

Creative and detail-oriented professional with over 2 years of experience in designing, planning, and executing innovative audiovisual projects across various formats. Skilled in creating impactful graphics and multimedia content to effectively communicate objectives. Proven ability to manage multiple projects simultaneously, adhering to strict timelines and budgets while maintaining high-quality standards.

Personal background includes a commitment to continuous learning and staying knowledgeable of industry trends to deliver multimedia solutions. I am passionate about leveraging technology and creativity to deliver engaging and accessible content that drives results.

Overview

3
3
years of professional experience

Work History

Digital Merchandise Assistant

Belk
07.2022 - Current
  • Establishes strong vendor and buyer relationships to maintain and support flow of product assortments on-site
  • Coordinates with cross-functional teams by communicating to develop unified online presence for enhanced e-commerce experience.
  • Monitors and manages assets for both fashion jewelry and home styles
  • Facilitates brand launches and product promotional campaigns, ensuring seamless execution at all times.
  • Improves customer satisfaction by addressing inquiries promptly and providing knowledgeable assistance on products, features, and benefits.

Owner

Piggy B Bling LLC
01.2022 - 01.2023
  • Spearheaded development and operation of my own e-commerce jewelry boutique.
  • Created promotional content and marketing materials to maximize brand identity and recognition.
  • Researched current market trends to curate unique collection of jewelry for online resale
  • Crafted strategic SEO keywords tailored to engage and captivate target audience
  • Expanded client base through targeted networking initiatives, including pop-up shops, which resulted in increased sales opportunities.

Social Media and PR Specialist (Internship)

29th Streetwear
11.2021 - 08.2022
  • Managed social media presence for student-led clothing start-up.
  • Crafted captivating graphics to emphasize brand's distinctive aesthetic.
  • Coordinated marketing events with local businesses to increase visibility within the community.
  • Implemented highly effective email marketing initiatives.
  • Established and nurtured brand collaborations with local influencers to enhance brand visibility.

Sales Associate

Ivy & Leo
03.2021 - 08.2021
  • Demonstrated leadership capabilities as key-holder
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Conceptualized and crafted visually engaging product graphics utilizing design platforms.
  • Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.

Education

BA in Communication in Public Relations -

North Carolina State University
05.2022

Business Administration

University of North Carolina At Wilmington
Wilmington, NC

Skills

  • Graphic Design
  • Audio Editing
  • Social Media Management
  • Digital Marketing
  • Strong Verbal/Written/Interpersonal Communication
  • Technical Skills: Microsoft Word, Excel, PowerPoint, Publisher, Wix, Salsify, Adobe Premiere
  • Leadership/Teamwork
  • Adaptability
  • Critical Thinking
  • Creativity
  • Organized
  • Attention to Detail

Timeline

Digital Merchandise Assistant

Belk
07.2022 - Current

Owner

Piggy B Bling LLC
01.2022 - 01.2023

Social Media and PR Specialist (Internship)

29th Streetwear
11.2021 - 08.2022

Sales Associate

Ivy & Leo
03.2021 - 08.2021

BA in Communication in Public Relations -

North Carolina State University

Business Administration

University of North Carolina At Wilmington

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Catherine Spiker