Summary
Overview
Work History
Education
Skills
References
Timeline
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Catherin HOlden

Catherin HOlden

Richmond,VA

Summary

Organized and dedicated Administrative Assistant with proven track record of providing exceptional customer service in fast-paced environments. Offering keen attention to detail and strong decision-making skills to manage multiple, concurrent tasks. Self-motivated work ethic to perform effectively in independent or team environments.

Overview

22
22
years of professional experience

Work History

Virtual Administrative Assistant

Assistant Heroes-Virtual Assistants
01.2015 - Current
  • Streamlined office processes with effective email management, resulting in better communication and faster response times.
  • Monitored emails, organized inbox, and prioritized messages for supervisor.
  • Completed business correspondence, transcription, and data entry.
  • Kept extensive contact list updated with new contacts and changes to existing contacts.
  • Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
  • Assisted coworkers and staff members with special tasks on daily basis.
  • Liaised between clients and vendors and maintained effective lines of communication.
  • Volunteered to help with special projects of varying degrees of complexity.
  • Performed research to collect and record industry data.
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Enhanced user experience by designing responsive and visually appealing websites for various clients.
  • Boosted website traffic by implementing search engine optimization strategies and techniques.
  • Redesigned existing websites for better usability, leading to higher user engagement and reduced bounce rates.
  • Implemented analytics tracking tools, allowing clients to monitor website performance and make data-driven decisions.
  • Updated outdated websites with modern designs in line with industry trends, helping clients remain competitive in their market segment.
  • Troubleshot technical issues promptly, minimizing downtime and ensuring uninterrupted site availability for users.
  • Assisted in developing content strategy plans by incorporating SEO-friendly keywords within the site''s copywriting.
  • Provided security maintenance and patching on website interface to maintain viability after launch.
  • Ran debugging tools to eliminate flaws and glitches prior to publishing.

Online Marketing Manager

Precision Printing
01.2008 - 01.2023
  • Working remotely to manage online applications and websites
  • Website management includes, creating, updating, and online marketing.
  • Generated leads with targeted email marketing strategies.
  • Boosted website traffic through effective search engine optimization techniques.
  • Increased brand visibility by implementing strategic online marketing campaigns.
  • Enhanced customer loyalty by creating personalized email campaigns based on customer preferences and behavior.
  • Conducted market research to inform the development of targeted buyer personas and improve audience segmentation efforts.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through development and implementation of SEO strategies.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Maximized online presence by staying up-to-date with industry trends, tools, and best practices in digital marketing.
  • Analyzed web analytics data to identify areas of opportunity and implement data-driven improvements to the website.

Administrative Assistant

Wellspring United Methodist Church
01.2013 - 01.2016
  • Worked closely with Lead Pastor, Music Minister, Youth Minister, and all other staff members as needed
  • Recorded and distributed weekly/monthly staff meeting notes
  • Managed and maintained all office equipment and supplies
  • Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
  • Enhanced office efficiency by streamlining administrative processes and implementing organizational systems.
  • Facilitated collaboration within the team by organizing regular meetings, maintaining meeting minutes, and tracking project progress.
  • Answered and managed office phones, messages, emails, and other communications and distributed appropriately
  • Maintained the church events and activities calendars for all ministry areas
  • Created, maintained, and marketed all online accounts
  • Created and updated digital and printed newsletter, events forms, payments & registrations
  • Responsible for answering door intercom and greeting and directing members and/or guests entering building.
  • Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
  • Assisted in onboarding new employees, providing training materials, and coordinating orientation schedules to ensure a smooth integration into the team.
  • Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
  • Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
  • Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
  • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
  • Received and sorted incoming mail and packages to record, dispatch, or distribute to correct recipient.
  • Contributed to a professional office environment by greeting visitors courteously and directing them to the appropriate personnel or resources.
  • Maintained a well-organized reception area with updated materials, contributing to a welcoming environment for visitors.
  • Demonstrated strong multitasking abilities while managing numerous tasks simultaneously under tight deadlines.
  • Organized, maintained and updated information in computer databases.
  • Handled assignments independently with good judgement and critical thinking skills.

Owner

Grace Works Design
01.2002 - 01.2015
  • Developed custom website features to meet client needs, resulting in improved functionality and increased satisfaction.
  • Implemented analytics tracking tools, allowing clients to monitor website performance and make data-driven decisions.
  • Updated outdated websites with modern designs in line with industry trends, helping clients remain competitive in their market segment.
  • Managed multiple website projects simultaneously while adhering to deadlines and maintaining a high level of quality workmanship.
  • Troubleshot technical issues promptly, minimizing downtime and ensuring uninterrupted site availability for users.
  • Maintained clear communication with clients throughout the design process, fostering strong relationships built on trust and transparency.
  • Assisted in developing content strategy plans by incorporating SEO-friendly keywords within the site''s copywriting.
  • Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
  • Provided front-end website development using WordPress, Hubspot, and other editing software.
  • Enhanced system stability by conducting thorough evaluations of domain configurations and addressing potential issues.
  • Optimized domain performance by implementing efficient processes and providing expert guidance in domain management.
  • Increased organic traffic for client websites through the development and execution of SEO campaigns.
  • Conducted in-depth competitor analysis to identify gaps in clients'' digital marketing strategies and opportunities for growth.
  • Collaborated with cross-functional teams to develop comprehensive digital marketing campaigns that included SEO, PPC, social media advertising, and email marketing efforts.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Redesigned company website, increasing average time spent on the site by visitors and driving up conversion rates.
  • Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.

Education

Certification - Data Base Development

Halifax Community College

High School Diploma -

Hampton High School
Hampton, Virginia
01.1972

Skills

  • Project Management
  • Attention to Detail
  • Meeting Scheduling
  • Problem-Solving
  • Email Management
  • Calendar Management
  • Excellent Communication
  • Office Administration
  • Cross-functional Coordination
  • Website Design

References

Upon request

Timeline

Virtual Administrative Assistant

Assistant Heroes-Virtual Assistants
01.2015 - Current

Administrative Assistant

Wellspring United Methodist Church
01.2013 - 01.2016

Online Marketing Manager

Precision Printing
01.2008 - 01.2023

Owner

Grace Works Design
01.2002 - 01.2015

Certification - Data Base Development

Halifax Community College

High School Diploma -

Hampton High School

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Catherin HOlden