Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cathi Byers

1255 Rock Ridge Rd

Summary

Dynamic sales professional with a proven track record at Scholastic Book Fairs excelling in sales strategies and visual merchandising. Successfully organized events that boosted brand awareness and increased sales through strong client relationships. Adept at merchandise planning and maintaining professionalism, consistently exceeding sales targets while fostering long-term partnerships.

Overview

34
34
years of professional experience

Work History

Sales/Merchandiser

Catoctin Mountain Grower
03.2023 - 11.2025
  • Conducted regular store visits to ensure proper execution of merchandising strategies, maintaining a professional store appearance.
  • Assisted store managers in crafting visually appealing merchandise displays that aligned with seasonal themes or promotions.
  • Organized successful in-store events that attracted new customers and boosted overall sales figures.
  • Increased sales by establishing strong relationships with clients and understanding their needs.

Sales Associate

Harford's Heart Magazine
01.2022 - 08.2023
  • Negotiated contracts with vendors and clients.
  • Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with [Number]% success rate.
  • Created and presented media and advertising packages to prospective customers.

Sales Representative

Scholastic Book Fairs
08.1994 - 11.2021
  • Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
  • Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
  • Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
  • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
  • Consistently met or exceeded quarterly sales targets by effectively managing sales pipeline and closing deals strategically.

Accounts Manager

Revlon, Beauty Care Div.
01.1992 - 12.1994
  • Called on Chain and Independent Drug and Grocery chains


  • Promoted a Beauty Care Line consisting of 30 products


  • Increased Territory Sales from $100,000 to $450,00within three years


  • Chosen to participate in Accelerated sales courses

Education

Bachelor of Science - Sales/Marketing

University of Maryland, Baltimore County
Baltimore, MD

Bachelor of Science - Psychology, Sociology, Minor Education

University of Maryland, School of Social Work
Baltimore, MD

Skills

  • Sales strategy development
  • Territory management
  • Product knowledge
  • Merchandise planning
  • Account servicing
  • Customer training

Timeline

Sales/Merchandiser

Catoctin Mountain Grower
03.2023 - 11.2025

Sales Associate

Harford's Heart Magazine
01.2022 - 08.2023

Sales Representative

Scholastic Book Fairs
08.1994 - 11.2021

Accounts Manager

Revlon, Beauty Care Div.
01.1992 - 12.1994

Bachelor of Science - Sales/Marketing

University of Maryland, Baltimore County

Bachelor of Science - Psychology, Sociology, Minor Education

University of Maryland, School of Social Work

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