Cathleen Fasy
Media
Summary
Dynamic Associate Director with expertise in strategic thinking, learning and development, and cross-functional collaboration. Proven ability to design impactful training programs that enhance sales performance and engage stakeholders.
Overview
23
23
years of professional experience
Work History
Associate Director, Sales Training
PARATEK PHARMA
King of Prussia
01.2021 - Current
- Designed and implemented impactful training programs to enhance sales organization performance.
- Coordinated training initiatives for customer-facing roles under Senior Director of Sales Training guidance.
- Collaborated with business partners to assess needs and develop effective learning processes.
- Engaged executive stakeholders to align training objectives with organizational goals.
- Identified and delivered sales training programs that improved competency levels.
- Conducted training classes and workshops for Initial Sales Training and national sales meetings.
- Developed Field Sales Trainer team to deliver virtual and in-person training sessions and provide coaching and feedback.
Institutional Sales Specialist, Paratek Pharma
Amplity Health
Morrisville
01.2018 - 01.2021
- Responsible for engaging hospital and institutional accounts to promote the utilization of a third generation IV and oral tetracycline antibiotic for CABP and ABSSSI indications.
- Guide customers on product flow through Specialty Pharmacy and Specialty Distribution.
- Identify key personnel within hospital inpatient pharmacies, P&T committees, and IDNs/health systems with the goal of facilitating the formulary review process.
- Deliver persuasive, balanced and highly clinical sales presentations to infectious disease, critical care and emergency medicine pharmacists and physicians utilizing approved marketing and sales materials.
- Maintain thorough and comprehensive knowledge of NUZYRA , competitive products and payor landscapes.
- Manage daily sales call activity to achieve short-term and long-term goals and objectives.
- Facilitated training sessions for new hires on persuasive selling, effective/appropriate closing and obstacle handling.
- Lead ZOOM training sessions for entire sales force on selling virtually utilizing Veeva engage platform.
- Ranked number 1 in region for Q2, 2020 117% to sales plan during pandemic.
Senior Professional Representative
Merck & Co.
Whitehouse Station
01.2005 - 01.2018
- Accomplished professional charged with building professional relationships with healthcare providers and office personnel.
- Partner with healthcare providers to help them achieve goals for patient care through the utilization of Merck products and services by delivering balanced, clinical presentations outlining the benefit and placement of Merck drugs.
- Develop tactical plan and routing for cluster, including areas of focus, target lists and messaging for both short and extended discussions.
- Coordinate numerous physician-targeted educational programs, including lectures and peer discussion groups.
- Ranked top 10-20% of representatives in the region for 2016.
- Awarded Director’s club for being in top 10% in 2015.
- #1 ranked representative in the region for 2012.
- Awarded VP club for being in top 5% in 2012.
- Earned top district award for team performance in 2011 and 2013.
- Ranked in top 10-20% of sales professionals nationally in 2005, 2010, 2012, 2015 and 2016.
- Successfully launched multiple new products (Januvia, Janumet, Juvisync, Liptruzet, Belsomra).
- Promoted to senior professional representative in 2008.
- [Coordinated sales training to improve proficiency and depth of knowledge for disease state.
- Successfully sold in respiratory, diabetes, neurology, cardiology, insomnia markets.
Pharmaceutical Sales Representative
Schwarz Pharma
Mequon
01.2003 - 01.2005
- Pharmaceutical sales representative recruited to develop and expand knowledge of promoted products and disease states.
- Conduct market analysis to identify prescribing trends and competitors.
- Develop and execute territory sales plans to achieve growth initiatives.
- Gain access to key customers and prescribers and build relationships.
- Ranked in top 10% of sales force.
- Increased primary product new prescriptions by 59% overall.
- Increased secondary product new prescriptions by 75% overall.
- Achieved consistent new script growth each quarter.
- Increased sales rankings by 25%. (2004 Q2).
- Promoted after 6 months.
Education
Bachelor of Science - Marketing
Saint Joseph’s University
Philadelphia, PASkills
Excellent facilitation, presentation, and communication skills; strategic thinking; learning and development; high clinical acumen; comfortable in a fast-paced environment; cross-functional collaboration; strategic and creative content creation; proven success; high degree of flexibility; self-starter; leadership
Timeline
Associate Director, Sales Training
PARATEK PHARMA
01.2021 - Current
Institutional Sales Specialist, Paratek Pharma
Amplity Health
01.2018 - 01.2021
Senior Professional Representative
Merck & Co.
01.2005 - 01.2018
Pharmaceutical Sales Representative
Schwarz Pharma
01.2003 - 01.2005
Bachelor of Science - Marketing
Saint Joseph’s University
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