Summary
Overview
Work History
Education
Skills
Training & Education
Other
Hobbies and Interests
Timeline
Generic

CATHRYN LECOLLEY

Los Angeles / Orange County/San Diego,USA

Summary

Lifestyle, hospitality, and retail executive with over two decades of expertise in pioneering luxury brand strategies that drive market expansion and revenue growth. Demonstrates exceptional skills in strategic planning, client relations, and team leadership, consistently enhancing brand positioning and operational efficiency in high-end settings. Committed to fostering innovative customer engagement and developing high-performing teams to achieve transformative industry impact. Proven track record of success leading and growing organizations with a strong background in strategic planning, financial management, and team development. Skilled in identifying opportunities and implementing practical business strategies that lead to increasing revenue in retail markets in both B2B and D2C sectors. Committed to staying informed about the latest trends, technologies, and best practices to ensure continued success.

Overview

25
25
years of professional experience

Work History

VP Business Development

Fireflygrove
07.2024 - Current
  • Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
  • Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
  • Developed and executed targeted business development initiatives, leading to an expansion of the company''s customer base.
  • Drove digital transformation efforts within the organization by implementing advanced technology solutions that streamlined workflows and improved customer experience.
  • Increased company growth through collaboration with sales and marketing departments.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Enhanced employee engagement and satisfaction through the implementation of comprehensive training programs and performance management systems.


Managing Director Luxury Brands

Atelier Lifestyle Group
04.2017 - 12.2024


  • Develop data-driven strategies to optimize business performance and ROI
  • Spearhead buy-in/sell through initiatives across accounts through training & Development
  • Cultivate strong partnerships across accounts aligning diverse teams with overarching business objectives
  • Oversee spa and aesthetics departments through accounts, implementing automated booking systems and staff training programs to enhance operational efficiency and service quality
  • Spearhead development of white label spa products for retail and e-commerce, expanding revenue streams and enhancing market position
  • Implement strategic plans yielding tangible outcomes, monitoring KPIs and adjusting for goal achievement
  • Cultivate high-performing sales teams, enhancing stakeholder relationships and improving product adoption through targeted training programs with retail buyers
  • Analyze market trends to develop wholesale strategies, significantly boosting product penetration in luxury hospitality sector
  • Spearhead sustainability initiatives in luxury hospitality, revolutionizing industry standards and driving measurable impact on brand perception
  • Conducted trainings and Visual presentations to potential clients supporting change in luxury industry, supporting sustainability niche beauty, spa lifestyle brands
  • Scheduled client meetings in representing a host of beauty and design inspired brands, leading to higher revenue streams and greater brand awareness in select premium and luxury retail/hospitality partners
  • Pioneer eco-friendly product solutions, transforming hospitality spaces and creating a significant shift in market presence for sustainable luxury
  • Foster cross-functional partnerships, optimizing team performance and driving product success through transformative hospitality engagement
  • Lead targeted training programs and visual presentations, enhancing stakeholder relationships and improving product adoption in premium retail partners
  • Create sales market pipelines and develop effective wholesale strategies, significantly boosting product penetration in luxury hospitality sector
  • Oversaw complex negotiations with suppliers/vendors for favorable contract terms

Head of Beauty

FEELUNIQUE/SEPHORA
12.2015 - 04.2017
  • Lead beauty division strategy, driving substantial revenue growth through Beauty Concierge ambassador program, enhancing brand positioning and higher sales with retail partners
  • Overseeing estheticians in retail locations, and pharmacy hybrid partners ensuring teams are knowledgeable on product lines and engaging in Customer experiences across platform and retail units
  • Spearheaded digital Beauty Concierge and ambassador initiatives, revolutionizing customer experience, boosting online engagement by 35%/shopping cart basket 25%
  • Fostered cross-functional partnerships, aligning teams to achieve common goals
  • Anticipated industry trends, positioning FEELUNIQUE as a beauty market leader, by implementing, developing and overseeing the success of our beauty programs
  • Developing long-term growth strategies, expanding product lines and market reach
  • Optimized beauty products asset portfolio, strengthening brand positioning and expanding market share in a competitive industry landscape
  • Created our ambassadorship program featuring F&B training modules implementing the program in beta testing with L'oreal leading to success with improved sales, higher engagement across other beauty brands, oversight of this department with 25 trained freelance esthetician and beauty educators
  • Implemented data-driven decision-making processes, resulting in substantial revenue growth and improved market positioning for the beauty division
  • Developed and implemented beauty ambassador training modules, leading to improved sales and higher brand engagement with our participating brand & retail partners
  • Drove retail sales growth through strategic customer engagement
  • Worked well in a team setting, providing support and guidance.
  • Assisted with stakeholders on IPO sale to LVMH


CEO

The Studio Agency
04.2004 - 08.2015
  • Drove substantial revenue growth through strategic partnerships, with select curated beauty and apothecary products
  • Fostered training programs as the liaison with our selected brands delivering a significantly targeted increase on sell through rate via demonstrations, training and Education with beauty advisors to ensure higher customer retention and sales, overall exceeding business objectives, enhancing trust with brand partnerships
  • Analyzed market trends to identify growth opportunities
  • Developed and executed strategic initiatives, driving substantial business expansion
  • Oversaw new partnership and hotel accounts maintaining 5 star experience
  • Conducted in-depth market analysis to identify growth opportunities, developing initiatives for business expansion, opening several regional units to grow and support new service territories
  • Pioneered seamless beauty service booking automation app, significantly improving user experience and streamlining operations with internal teams
  • Lead diverse team of aestheticians and beauty professionals, fostering a culture of excellence and continuous improvement
  • Increased business to Year over Year, sold the business for profit in 2014
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.

Business Retail Consultant

Oaks Medi spa. The One Group llc.
01.2014 - 01.2015
  • Pioneered new retail strategies, boosting product visibility and sales
  • Introduced creative merchandising techniques that led to noticeable uptick in customer engagement
  • Analyzed market trends to optimize inventory management
  • Utilized data-driven insights to refine product offerings, resulting in improved stock turnover rates
  • Ensured Product training and knowledge with aesthetics staff through marketable offerings for spa services ensuring client retention, rebooking, product recommendations and guest enhancement services via CRM system implantation
  • Analyzed market trends to refine product offerings, discovered niche products which offered higher margins for improved retail performance
  • Fostered strong client relationships, elevating brand loyalty
  • Partnered with team to develop tailored solutions, boosting customer satisfaction rates
  • Trained & Educated staff to surpass client expectations enhancing retention
  • Drove increased Business in multi units

Executive Creative Director

Tiger Oak Media, YWD
01.2004 - 01.2014
  • Lead the creative strategy for diverse media projects, driving innovation and brand growth
  • Spearheaded campaigns that significantly increased client engagement and revenue
  • Fostered strong client relationships and partnerships, aligning creative vision with business objectives
  • Mentored junior staff, cultivating a culture of creativity
  • Pioneered cutting-edge design trends pioneering a new shop-able experience through technology, keeping the publisher at the forefront of industry innovation
  • Developed unique creative concepts for key accounts, increasing subscription business model
  • Pioneered innovative design strategies, driving brand growth and client engagement across diverse media projects for Tiger Oak Media and YWD
  • Spearheaded high-impact editorial and content significantly boosting client revenue and solidifying our position as industry leader in lifestyle weddings and events, becoming one of California's top resource guide
  • Enhanced client relationships with effective communication and collaboration on creative briefs.
  • Implemented data-driven design approaches to improve user experiences on digital platforms.
  • Oversaw the development of compelling multimedia content – from concept through final production – that resonated with target audiences.
  • Cultivated long-lasting partnerships with key vendors and suppliers, negotiating favorable terms that benefited all parties involved.
  • Led a team of designers for the successful execution of high-impact projects, resulting in drastic subscriptions sales
  • Developed comprehensive style guides to maintain brand consistency across all visual elements.
  • Increased brand visibility by developing innovative marketing campaigns and creative strategies.
  • Launched successful advertising campaigns that attracted new clients and expanded market reach.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Spearheaded rebranding campaignd to meet and exceed quarterly sales goals.
  • Directed and supervised team of designers to create award-winning visual media campaigns.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Developed style guides to promote consistent branding across projects.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.

Executive Beauty & Style Director

Barneys NY
01.2000 - 01.2004
  • Pioneered cutting-edge beauty trends and style concepts, positioning Barneys NY as an industry trendsetter and thought leader
  • Facilitated cross-functional synergy to align beauty initiatives with business goals, fostering brand cohesion and operational efficiency
  • Executed high-profile events and product launches with meticulous attention, ensuring flawless delivery and maintaining brand integrity
  • Spearheaded innovative beauty strategies across multiple channels, elevating Barneys NY's brand image and transforming customer experiences
  • Successfully launched beauty agency, serving and offering Luxury hotel, venues, Private and Celebrity clients on-site salon services, overseeing and recruiting 45+Aestheticians and Beauty professionals
  • Pioneered an industry with on call beauty app for seamless beauty service bookings, enhancing user experience our valued partners
  • Increased revenue service offerings by partnerships with luxury hotels, driving business and enhancing services and perceived value
  • Significantly grew beauty and esthetics teams to surpass targets
  • Increased customer retention rates by implementing a tailored follow-up program, ensuring clients felt valued and appreciated after their initial service experience.

Education

Associate of Arts - visual merchandising/Retail Beauty Marketing

Fidm-Fashion Institute of Design & Merchandising-San Francisco
San Franciso
06.1988

Skills

  • Training & Educating
  • Product Launch
  • Cross-functional Collaboration
  • Business Development
  • Retail Marketing
  • Inventory Management
  • Brand Positioning
  • Market Optimization
  • Performance improvement
  • Revenue generation
  • Client relationship building
  • Process improvements
  • Relationship and team building
  • Client engagement
  • Business consulting
  • Executive leadership
  • New business development
  • Revenue growth
  • Industry expertise
  • Channel management
  • Adaptable and flexible

Training & Education


  • Laura Mercier- Southwest Training & Educator
  • Trish McEvoy- Regional/National Trainer & Educator
  • Sisley Account Coordinator
  • The Hut Group (Consultant Beauty Brands Digital, UK)
  • GuidePoint Executive C suite Consultant Beauty Brands


Other

  • Superior eye for detail and high standards of work
  • Cultivating motivational teamwork
  • Innovating & forward thinking in premium markets
  • Able to multi-task with excellent time management skills
  • Mixture of keen aesthetics, artistic and business acumen skills
  • Champion in interpersonal diplomacy within delicate organizations where change is required
  • Briggs Meyer type INTJ
  • Trend visionary in developing and producing Hospitality and beauty brand initiatives

Hobbies and Interests

  • Floral arranging
  • Regenerative Gardening
  • Equine pursuits
  • Cuisine
  • Art
  • Yoga
  • Wine
  • Architecture

Timeline

VP Business Development

Fireflygrove
07.2024 - Current

Managing Director Luxury Brands

Atelier Lifestyle Group
04.2017 - 12.2024

Head of Beauty

FEELUNIQUE/SEPHORA
12.2015 - 04.2017

Business Retail Consultant

Oaks Medi spa. The One Group llc.
01.2014 - 01.2015

CEO

The Studio Agency
04.2004 - 08.2015

Executive Creative Director

Tiger Oak Media, YWD
01.2004 - 01.2014

Executive Beauty & Style Director

Barneys NY
01.2000 - 01.2004

Associate of Arts - visual merchandising/Retail Beauty Marketing

Fidm-Fashion Institute of Design & Merchandising-San Francisco

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CATHRYN LECOLLEY