Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Cathryn LeColley

Cathryn LeColley

Orange Country,CA

Summary

Experienced in leading creative teams to develop compelling design solutions. Offers strategic thinking and visual storytelling to drive brand success. Deep understanding of managing high-profile projects and fostering collaborative environments. Excels in Luxury, Lifestyle, and Commercial residential design spaces. Dynamic individual with hands-on experience in Design, Marketing, staging, and Interiors. Successfully implements innovative and relevant design aesthetics in Hotel, High-end Residences, Pop Ups, and other spaces. Strong problem-solving skills and proactive approach deliver results within budget and time constraints. Known for adaptability, creativity, and innovation mindset. Committed to making meaningful contributions and advancing organizational goals.

Overview

25
25
years of professional experience

Work History

Creative Design Director

Views for Days
06.2024 - Current
  • Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Developed comprehensive style guides to maintain brand consistency across all channels.
  • Created creative briefs and timeline to manage creative process from concept to completion.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Specified appropriate products and materials to meet project objectives and design scheme.
  • Developed space planning concepts, color palette selections, and textile presentations.
  • Coordinated installations of fixtures, furniture, artwork ensuring proper placement alignment within each space according plan specifications.
  • Illustrated visual concepts during client presentations through detailed plans and sketches.
  • Optimized spatial planning for improved workflow efficiency in commercial interiors.
  • Increased property value through strategic interior renovations tailored to market trends.
  • Championed innovative design solutions that achieved desired results while adhering to brand guidelines and aesthetics.

Principle Consultant

Heritage Haus
01.2017 - 01.2024
  • Directed creative vision, ensuring alignment with client goals and expectations.
  • Development Brand and Vision Strategies across all touch points, with innovation and design oriented schematics.
  • Managed creative projects from conception to execution, delivering high-quality results.
  • Strengthened client relationships with effective communication and innovative solutions.
  • Developed compelling visual content to elevate brand image and introduced Private label products branded products.
  • Spearheaded design strategy and Vision for successful launch
  • Oversaw, coordinated, and managed all Set Design schematics, placement, Mood Boards, Presentations
  • Negotiated contracts and collaborated with artists in community and orchestrated our events.
  • Selected color schemes and materials for cohesive and appealing room designs.
  • Set up wholesale accounts for Curated Merchandise, handpicking collaborative designers for product placement in luxury Farmstay
  • Improved client relationships with effective communication and problem-solving.
  • Managed multiple projects simultaneously, ensuring timely and successful delivery.

Director of Brand Management

Atelier Lifestyle Group, Ltd.
01.2017 - 01.2024
  • Developed comprehensive style guides to maintain consistent brand identity across all collateral materials and touchpoints.
  • Built strong relationships with external partners in design, hotel and luxury lifestyle clients.
  • Selected appropriate materials, furnishings, and color schemes to achieve desired ambiance in various spaces.
  • Stayed current on industry trends by attending trade shows, conferences, to become a recognized leader
  • Created stunning visual brand presentations to secure new business and clients.
  • Led design team meetings, fostering collaboration and promoting creative problem-solving with clients
  • Collaborated with architects and contractors to ensure cohesive design execution for residential and commercial projects.
  • Conducted site visits to monitor progress and ensure adherence to design specifications.
  • Managed cross-functional teams for the launch of new products, ensuring timely delivery and market success.
  • Developed strategic partnerships to enhance brand visibility to drive business growth.

Head of Digital Experience

LVMH/Sephora, Feelunique.
01.2016 - 01.2018
  • Sourced Worldwide suppliers and focused on product development
  • Spearheaded digital strategy aligning efforts with organizational goals.
  • Improved online engagement by implementing innovative content marketing strategies.
  • Enhanced brand visibility with targeted social media campaigns.
  • Collaborated with cross-functional teams to launch digital products.
  • Delivered increased traffic to digital platforms by optimizing SEO practices.
  • Enhanced customer satisfaction by personalizing digital interactions.

Executive Creative Director Set Designer

Tiger Oaks Media Grp. YWD magazine
01.2005 - 01.2015
  • Participated in pre-production meetings with stakeholders to ensure clear understanding of artistic vision across all departments involved in set production.
  • Managed budgets effectively, ensuring high-quality set design without overspending.
  • Collaborated with directors to develop visually striking sets for successful editorial pages
  • Received critical acclaim for inventive set designs that elevated our brand significantly
  • Coordinated set design, propping and decoration for trade shows and Launch Parties
  • Strategized creative content plans to deliver value to target audiences in alignment with company goals.
  • Developed a cohesive editorial calendar, ensuring consistent themes, showcasing lifestyled pages
  • Established strong relationships with industry influencers through networking events and collaborative projects, extending brand reach.
  • Received innovation award for Best Lifestyle Publication

Head Interior Designer

American Showcase Homes.
01.2000 - 01.2005
  • Sourced high-design furniture & Accessory placement for upscale home/biz staging, worked with trade for purchase of high design products
  • PO orders and buying
  • Creative Development Design Director for a boutique hotel managing all creative aspects: Oversees project management and development of redesigned spaces to high standards
  • Created unique interior design elements and furnishings
  • Curated lifestyle events
  • Managed social media visual storytelling, marketing, and media visuals

Education

BFA - Art History

Paris College of Arts
Paris, France

Associate of Arts - Interior Design Visual Communictions

FIDM
San Francisco

Skills

  • Superior Eye for Design Aesthetics
  • Creative team leadership
  • Visual storytelling
  • Storyboard creation
  • Contract negotiation
  • Vendor negotiation
  • Creative vision development
  • Concept pitching
  • Problem-solving
  • Attention to detail
  • Multitasking Abilities
  • Reliability
  • Excellent communication
  • Critical thinking
  • Organizational skills
  • Adaptability and flexibility

Timeline

Creative Design Director

Views for Days
06.2024 - Current

Principle Consultant

Heritage Haus
01.2017 - 01.2024

Director of Brand Management

Atelier Lifestyle Group, Ltd.
01.2017 - 01.2024

Head of Digital Experience

LVMH/Sephora, Feelunique.
01.2016 - 01.2018

Executive Creative Director Set Designer

Tiger Oaks Media Grp. YWD magazine
01.2005 - 01.2015

Head Interior Designer

American Showcase Homes.
01.2000 - 01.2005

Associate of Arts - Interior Design Visual Communictions

FIDM

BFA - Art History

Paris College of Arts

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Cathryn LeColley