CATHRYN L. SCHMIT

Bellagio | Aria | Vdara | ParkMGM | MGM Grand | Signature | Mandalay Bay| Delano | Luxor | New York-New York | Excalibur Portfolio Entertainment Marketing and Portfolio Operations Marketing

• Executive thought leader and strategist leading strategic brand marketing initiatives across diverse portfolio of Las Vegas properties.
• Developed and executed marketing campaigns to drive brand awareness and customer engagement.
• Managed team of marketing professionals, providing guidance and overseeing project execution.
• Collaborated with cross-functional teams to identify market trends and opportunities for brand expansion. ·

Key Achievement: Led the portfolio thru the pandemic including closure, re-launch and health and safety marcomms.

Shepard of The Mirage brand; led 10-person team who managed all branded consumer touch points including development, operations and communications

• Developed and executed comprehensive brand strategy to increase brand visibility and market share.
• Led cross-functional teams in development and implementation of successful marketing campaigns. · Identified and capitalized on emerging market trends to drive brand innovation and differentiation.
• Established and maintained strong relationships with key stakeholders, fostering brand alliances and partnerships.

Key Achievement: 2017-18 MGMRI Corporate Marketing Mentorship SteerCo.

• Developed strategic partnerships that expanded company's market reach and drove new business opportunities.
• Drove overall strategy with marketing, media and advertising processes.
• Oversaw strategy, tenant recruitment and negotiations in alignment with Strip Side Master Plan.
• Managed property tenants on an ongoing basis.
• Managed and mentored team of 10 marketing professionals, fostering their professional growth.

Key Achievements:

• 2016-17 - Vice President Las Vegas Arts District 18b 2014 - Redeveloped the Strip Side of New York-New York Hotel & Casino
• 2013 - IPEC Coaching Graduate MGM Resorts International
• 2010 - Diversity Graduate MGM Resorts International

• Managed relationship with media agency on national level representing $45M in annual buys for 11 domestic and 2 international properties.
• Managed 13 park promotional teams at national level to include mentorship, planning, budgeting, weekly reporting, monthly financial forecasting, and contingency planning/execution.

• Oversaw all aspects of advertising, season pass, promotions, Animal Interactions, marketing strategic development, media, and entertainment with goals to optimize park experience, revenue and EBIDTA.

Key Achievements:

• 2009 - Marketing Team of Year - Six Flags Corporation
• 2008 - Relaunched Animal Interaction Programs including Dolphin Swim Program
• 2007 - Rebranded Six Flags Marine World to Six Flags Discovery Kingdom

• Oversaw all aspects of advertising, season pass sales, promotions, public relations, sponsorship and group sales.

Key Achievements:

• 2005 - Launched Cockroach Eating PR stunt
• 2004 - Spirit Award Six Flags Corporation

• Managed all aspects of Sales Department to include strategic planning, goal development and management, direct mail, event pricing, budgeting, forecasting, sales training and post reporting.

Key Achievements:

• 1999 - Regional Sales Manager of Year, Six Flags Corporation
• 1999 - Certified Persuasive Sales Trainer, Six Flags Corporation

• Instrumental in all aspects of season pass and promotional programs to include all planning, pricing, creative, media, promotions, tracking and contingency programs.