CATHRYN WINNIK
Las Vegas,United States
Summary
Results-driven Product and Marketing Manager with extensive experience in product adoption and impactful event execution. Expertise in go-to-market strategy, project management, and performance metrics analysis, leading to measurable business growth. Proven ability to collaborate with cross-functional teams and optimize product performance through strategic planning and market research.
Overview
7
7
years of professional experience
Work History
Product Manager - Marketing Events & Implementation
Interblock Gaming
12.2022 - Current
- Enhanced customer satisfaction through successful onboarding and product implementation.
- Ensured timely project delivery by developing detailed implementation plans and timelines.
- Improved customer retention by managing communications to identify and resolve issues.
- Informed product improvements by collecting and analyzing customer feedback effectively.
- Increased brand visibility through planning and executing large-scale product events.
- Achieved 10% savings by managing event budgets, timelines, and logistics meticulously.
Sales Enablement & Brand Experience Manager
World View Space
11.2021 - 12.2022
- Increased brand engagement by overseeing impactful content and experiential initiatives.
- Boosted positive brand sentiment through monitoring perception and recommending improvements.
- Enhanced sales productivity by maintaining dynamic sales enablement tools and resources.
- Facilitated ongoing product education to empower sales team effectiveness and knowledge.
- Executed innovative sales engagement initiatives, driving qualified leads and opportunities.
- Managed event logistics and budgets, ensuring high-quality standards within cost constraints.
Sales & Marketing Manager
RES Exhibits
11.2018 - 12.2021
- Strengthened relationships with exhibitors, agencies, and brand clients, driving collaboration.
- Identified and addressed client needs, proposing tailored experiential solutions.
- Enhanced sales through impactful presentations, proposals, and effective contract negotiations.
- Optimized sales pipeline management, improving revenue forecasting and CRM accuracy.
- Executed innovative marketing strategies, boosting client exhibition activity visibility.
- Analyzed market trends and customer needs, providing strategic insights for decision-making.
Education
B.A. - Psychology
University of Nevada
Las VegasSkills
- Go-to-Market Strategy
- Event Planning & Logistics
- Customer Experience & Success
- Project Management
- Performance Metrics
- Market Analysis
- KPI tracking
- Product strategy
- Product lifecycle management
- Stakeholder communications
- Timeline management
- Data analytics
- Effective organization
- Proficient in Microsoft Office Suite, CRM, and project management software
Timeline
Product Manager - Marketing Events & Implementation
Interblock Gaming
12.2022 - Current
Sales Enablement & Brand Experience Manager
World View Space
11.2021 - 12.2022
Sales & Marketing Manager
RES Exhibits
11.2018 - 12.2021
B.A. - Psychology
University of Nevada