Cathy DeAngelo
Killingworth
Summary
Dynamic sales leader with a proven track record at Covenant Living of Cromwell, driving occupancy from 76% to 94.5%. Expert in revenue growth and sales funnel management, I excel in training teams and implementing innovative strategies that enhance performance and foster relationships, ensuring sustained success in competitive markets.
Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Sales
Covenant Living of Cromwell
01.2021 - Current
- Developed and executed sales strategies to drive occupancy.
- Collaborated with marketing teams to align sales initiatives with promotional activities.
- Oversee budget and Marketing.
- Conducted training sessions for sales staff on product knowledge and sales techniques and systems to foster organized sales.
- Monitored competitor activities to refine sales approaches and maintain competitive edge.
- Managed team of sales representatives, providing guidance, coaching and support.
- Consistently achieved sales goals for occupancy by cultivating and securing new prospects and establishing trust in the community
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Championed change initiatives within the organization aimed at driving efficiency improvements in the overall community to remain competitive in the market.
- Trained new Sales Directors and Sales Reps
- Increased occupancy from 76% - 94.5% in 3 years with high attrition.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Implemented systems and procedures to increase sales.
- Prepared sales presentations
Consultant
Fountaingate Gardens
10.2020 - 12.2020
- Developed and implemented process improvements, resulting in increased sales
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Developed and implemented process improvements, resulting in increased sales.
- Analyzed data to identify trends, informing decision-making for project management and resource allocation.
- Delivered high quality presentations to foster understanding of Residential Living within a healthcare community.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Assisted in training the new Director of Sales and Sales Representative.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
- Evaluated staff performance and provided coaching to address inefficiencies.
Vice President of Sales and Marketing
Jefferson's Ferry Life Plan Community
01.2012 - 07.2020
- Developed and executed comprehensive sales strategies to enhance market presence.
- Led cross-functional teams to align marketing initiatives with sales objectives.
- Analyzed market trends to identify growth opportunities and inform strategic decisions.
- Established key performance indicators to measure and drive sales team effectiveness.
- Fostered relationships with community partners increasing presence in the market.
- Mentored junior sales staff, promoting skill development and team cohesion.
- Oversaw budget allocation for marketing projects, ensuring optimal resource utilization managing $700K annual marketing budget
- Managed 4 member team comprised of working with Sales Representatives, Public relations team and creative designers.
- Developed overall marketing strategy and support implementation.
- Championed the adoption of CRM systems, improving lead management and increasing overall productivity levels within the department.
- Prepared sales presentations for prospect showing success and credibility of the community
- Exceeded sales quotas and increased profitability through effective sales strategies.
- Revised and revamped refurbishment process to allow for faster move in times.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Organized promotional events and interacted with community to increase sales
Education
MHSA - Human Services Administration
Antioch New England
Keene, NHSkills
- Leadership in sales development
- Revenue growth
- Sales funnel management
- Pipeline development
- Sales team training and leadership
- Sales presentations
- Competitive analysis
- Marketing campaign analysis
- Rapport and relationship building
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets and Refurbishment process to assure faster occupancy
- Supervised a team of 4. Member of Senior Leadership fostering growth within each community.
- Collaborated with teams to establish positive first impressions of each community.
- Provided training to other Directors of Sales and Sales Representatives
Certification
Certified Marketing Professional
Multiple training programs offered within the corporation
Timeline
Director of Sales
Covenant Living of Cromwell
01.2021 - Current
Consultant
Fountaingate Gardens
10.2020 - 12.2020
Vice President of Sales and Marketing
Jefferson's Ferry Life Plan Community
01.2012 - 07.2020
MHSA - Human Services Administration
Antioch New England
Top 50 Women of Long Island
Recognized as one of the Top 50 Women for business acumen, mentoring and community involvement. representing the most influential women in the non-profit field.