Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cathy Ferree

Parkersburg ,WV

Summary

Dynamic leader with a proven track record at Buff City Soap, adept in elevating customer satisfaction and boosting sales through innovative store merchandising and effective team leadership. Skilled in inventory management and staff training, I excel in creating engaging customer experiences and fostering a collaborative team environment. Achieved significant reductions in staff turnover, underscoring my commitment to leadership development and operational excellence.

Overview

14
14
years of professional experience

Work History

Store Manager

Buff City Soap
06.2021 - Current
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Approved regular payroll submissions for employees.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
  • Developed a successful employee retention plan, reducing staff turnover rates significantly.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Reported issues to higher management with great detail.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Interacted well with customers to build connections and nurture relationships.
  • Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
  • Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.

During my time at Buff City Soap I have managed and supervised up to 15 people at a time.

Store Manager

Christopher & Banks
03.2016 - 02.2021
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Reported issues to higher management with great detail.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Interacted well with customers to build connections and nurture relationships.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
  • Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
  • Supervised guests at front counter, answering questions regarding products.

During my employment at Christopher & Banks I was responsible for managing and supervising 8 people.

Store Manager

Yankee Candle
07.2010 - 03.2016
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
  • Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
  • Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Assisted in recruiting, hiring and training of team members.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.

During my employment at Yankee Candle I was the direct supervisor for up to 15 people.

Education

Business Administration

West Virginia University At Parkersburg
Parkersburg, WV

Skills

  • Customer Service
  • Customer Relation
  • Customer Service Management
  • Outstanding communication skills
  • Employee Training
  • Recruitment and hiring
  • Team Building and Leadership
  • Leadership Development

Timeline

Store Manager

Buff City Soap
06.2021 - Current

Store Manager

Christopher & Banks
03.2016 - 02.2021

Store Manager

Yankee Candle
07.2010 - 03.2016

Business Administration

West Virginia University At Parkersburg
Cathy Ferree