Summary
Overview
Work History
Education
Skills
Timeline
Generic

CATHY GUAJARDO

San Antonio,Texas

Summary

Dynamic and results-driven Business Development Executive with leadership experience in home health and post-acute care. Proven track record of driving revenue growth, expanding market share, and building strong referral networks with physicians, hospitals, and community partners. Skilled in developing and executing strategic growth plans, and leading high-performing teams. Adept at forging long-term partnerships, optimizing sales performance through data-driven strategies, and positioning organizations as preferred providers in competitive healthcare markets. Recognized for strong leadership, relationship-building, and the ability to deliver measurable results in fast-paced environments.

Overview

34
34
years of professional experience

Work History

VP of Sales and Business Development

PAM Health at Home
San Antonio, Texas
06.2024 - Current
  • Developed and executed business development strategies to expand market presence in Texas and Denver.
  • Established relationships with healthcare providers and industry influencers to increase referral sources.
  • Conducted market research and competitive analysis to identify trends and adjust strategies.
  • Drove revenue growth by identifying and pursuing new business opportunities.
  • Directed and mentored sales teams, establishing performance goals and driving initiatives.
  • Collaborated with clinical, operational, and financial teams for seamless business integration.
  • Ensured compliance with regulatory requirements and industry standards in home health services.
  • Managed public relations and census growth initiatives for home health and hospice.

Regional Director of Business Development

Astella Home Health and Hospice
San Antonio, Texas
03.2019 - 06.2024
  • Responsible for census growth for home health and hospice.
  • Implementation of clinical programs with clinical supervisor.
  • Responsible for public relations.
  • Work close with Senior VP on strategic plans for growth in 4 markets and evaluate opportunities in other regions.
  • Delegate goals and provided strategic plans for success.
  • Lead a sales team of 16, ensuring goals are met.
  • Responsible for developing preferred partnerships in post-acute settings in 4 markets in Texas.
  • Responsible for recruiting, hiring and train all business development staff.
  • In charge of building partnerships within the healthcare community to help decrease re-hospitalization.
  • Responsible for meeting monthly goals in all regions.

Director of Business Development

National Nursing & Rehab
03.2017 - 03.2019
  • Responsible for the development of new programs and business growth in the home health market.
  • Discuss the benefits of home health with patients and family members as well as consult with physicians, social workers, and case managers about the different disease programs that National has implemented to help prevent re-hospitalizations and maintain patient compliance.
  • In charge of building partnerships within the healthcare community.
  • Responsible for exploring opportunities for expanding new business opportunities in Corpus Christi and the South Texas market.
  • Organized and planned charity events in the community.
  • Responsible for delivery and pick up of physician orders.

General Manager/Vice President of Sales

Maximum Mobility
01.1992 - 03.2017
  • Perform community activities, developing and maintaining working relationships with referral sources within the Corpus Christi and surrounding areas, including: Physicians, home health agencies, case managers, social workers and various organizations.
  • Conducted presentations on various products and services that Maximum provided.
  • Responsible for targeting different service lines and products monthly as well as developing marketing strategies to increase sales.
  • Directly responsible for the growth of new sales and responsible for exploring new products to increase revenue.
  • Responsible for operations and business development, including compliance with our accredited organization and compliance with our state agencies.
  • Responsible for monthly and yearly budgets, overseeing employees and monitoring their work performance

Education

Del Mar College
Corpus Christi, TX

Skills

*Strategic business development and market expansion

*Physician, hospital, and referral source relationship management

*Medicare, Medicaid, and payer relations knowledge

*Sales leadership and high-performance team coaching

*Data-driven sales strategy

*Healthcare compliance (CMS, HIPAA, state regulations)

*Continuum of care and post-acute transitions expertise

*Process improvement and operational efficiency

*Executive-level communication and public speaking

Timeline

VP of Sales and Business Development

PAM Health at Home
06.2024 - Current

Regional Director of Business Development

Astella Home Health and Hospice
03.2019 - 06.2024

Director of Business Development

National Nursing & Rehab
03.2017 - 03.2019

General Manager/Vice President of Sales

Maximum Mobility
01.1992 - 03.2017

Del Mar College

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