Summary
Overview
Work History
Education
Skills
Volunteer Work
Timeline
Generic

Cathy McHugh

Aiken,SC

Summary

Achieved transformative success at Fields Enterprises, Inc., leveraging expertise in client relationship building and strategic marketing to drive robust sales growth. Spearheaded innovative product launches and optimized key account management, resulting in significant market share expansion. Demonstrated exceptional leadership in fostering partnerships and executing advertising campaigns, underscoring a commitment to excellence and results.

Overview

42
42
years of professional experience

Work History

VP, Sales & Marketing

Fields Enterprises, Inc.
12.1993 - Current
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Identified opportunities to improve business process flows and productivity.
  • Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across organization.
  • Monitored industry trends, keeping current on latest changes and competition in industry.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for organization.
  • Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
  • Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.
  • Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
  • Achieved significant cost savings through supply chain optimization efforts such as strategic sourcing initiatives and logistics improvements.
  • Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Streamlined operations to maximize business efficiency and profits.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
  • Developed effective business strategies to capitalize on emerging market trends.
  • Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Represented organization at industry conferences and events.
  • Oversaw business-wide changes to modernize procedures and organization.

Director of Public Relations and Marketing

The Lynn Organization, Inc.
09.1982 - 09.1994
  • Directly met with clients to establish ad campaign budget and demographic requirements
  • Wrote, edited ads and commercials.
  • Placed all media in newspapers, magazines and on
  • radio, television.
  • Created direct mail pieces and brochures.
  • Worked simultaneously with local TV stations to create and staff a weekly live medical Q & A show.

Education

Psychology

Cedar Crest College
Allentown, PA

High School Diploma -

Wyoming Seminary Preparatory School
Kingston
05.1978

Skills

  • Product Launches
  • Product positioning
  • Client Relationship Building
  • Sales Presentations
  • Key Account Management
  • Advertising Campaigns
  • Direct Mail Campaigns
  • Customer Service
  • Goal Setting and Achievement
  • Sales Targeting

Volunteer Work

*Volunteer of the Year Award, Greater Wilkes-Barre

  Chamber of Commerce 2019

*Ways and Means Board Chairperson, Jr. League of Wilkes-

  Barre 1992.

*Board Member, American Cancer Society 1995 -

  2005.

*Chair ACS Pink Ribbon Ball - 2006

*Chair ACS Road to Recovery Service Program 1997-

  2002

*Wilkes-Barre Triathlon committee member (1992 -

  2012; Co-Race Director 2010

*Dress for Success Luzerne County Board Member

  2017-2022.

*Maternal Family & Health Services fundraising

  committee 2014 - 2022.

*Greater Wilkes-Barre Chamber Golf Committee Chair

  2015-2017; committee member 2011 - 2022.

*North Branch Land Trust Fundraising Gala Committee 2013 - 2021.

*King's College golf committee 2015 - current.

*United Way Wyoming Valley Fundraising committee

  member 2014 - 2022.

*Welcome and On-Boarding Co-Chair Women of Woodside, 2023-24.

*Current Board Treasurer, Friends of the Aiken County

  Public Library.

*Current member Ponies and Pearls Committee, Brooks

 USA.

*Current Editor Supper Club Recipe/Program Book

 Women of Woodside.

*Current Social Director for Village at Woodside.

*Current member SPCA Albrecht Center Golf Committee.

*Current member Fashion for Compassion Committee, Equine

Timeline

VP, Sales & Marketing

Fields Enterprises, Inc.
12.1993 - Current

Director of Public Relations and Marketing

The Lynn Organization, Inc.
09.1982 - 09.1994

Psychology

Cedar Crest College

High School Diploma -

Wyoming Seminary Preparatory School

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Cathy McHugh