Cathy Miller
Bend,OR
Summary
Innovative leader with over 20 years of marketing and communications experience. Skilled at
managing diverse perspectives and finding creative, collaborative solutions to complex problems.
Calm and steady under pressure while juggling competing priorities. Experience in both a large multi-national corporation as a key member of the marketing
team, and independently running the marketing efforts for a small regional company. Focused on driving success through innovative and profitable marketing initiatives that build brand recognition and integrity. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
31
31
years of professional experience
Work History
Director, Regional Marketing
Les Schwab Tire Centers
12.2015 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Director of Marketing
Burgerville Restaurants
09.2007 - 11.2015
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Director of Marketing
The Johnny Rockets Group, Inc.
05.2000 - 09.2006
- Responsible for the marketing, advertising and public relations of a successful restaurant chain operating 197 locations worldwide
- Developed strategic sales-building marketing initiatives with executive team resulting in 4% year-over-year comp unit sales increase
- Planned and managed the company's advertising and promotional activities including in-store POP, grand openings, print advertising, direct mail, product placement and celebrity outreach using budget of $3 million
- Managed the advertising agency and public relations firm including: copy writing, design, layout, and production of promotional materials; content and editing of press releases and media communications
- Developed strategic partnerships with 'prestige partners' including Royal Caribbean International, Kraft and Coca-Cola
- Managed marketing fund budget
- Responsible for generating vendor co-op funding of $100K+ per year
- Created annualized marketing communication process ensuring the 46 corporate and 151 franchise restaurants were well-educated and prepared for upcoming programs
- Responsible for Local Store Marketing taking into consideration venue and seasonality; including unit level planning, budgeting and implementation
- Managed menu including analysis, copy writing/editing, print management and field coordination of over 40 menu versions
- Evaluated consumer reactions to advertising programs, test programs, current and new products, product packaging and presentation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
- Managed gift card program from planning to system rollout
- Managed IVR satisfaction survey and call center guest relations programs
- Developed Web site Extranet for use by field operators, franchisees, press and designers
- Managed redesign of company Web site to better reflect the brand and include relevant content for the press, consumers and the business world
- Implemented and managed retail merchandise program including online store.
Marketing Manager
Sizzler USA
07.1997 - 04.2000
- Supervised production of collateral materials for all promotions from creation to distribution
- Worked with marketing vice president and ad agency to implement television advertising from concept development to media placement
- Managed five advertising fund accounts totaling approximately $20 million
- Worked with marketing vice president and media planner to develop and coordinate broadcast and print media plans for co-ops in the following markets; Southern California, Northern California, New York and Las Vegas
- Edited and proofed all print advertising, menus and promotional materials
- Developed and managed local store marketing programs including fundraisers, school partnerships, direct mail and event sponsorships
- Worked with team to develop and implement new menu board system, kids program, and seniors program.
Marketing Manager
Don Pablo’s, Inc.
05.1993 - 05.1997
- Coordinated and managed Don Pablo’s Mexican Kitchen grand opening events in nine markets including; Columbus, Minneapolis, Detroit, Norfolk, Orlando, Phoenix, Pittsburgh, Tampa, and Washington D.C
- Managed television and radio advertising campaigns with ad agency
- Coordinated direct mail and print ads in all markets
- Developed and managed ad budget
- Maintained billing system
- Developed and maintained current competitor data including menus, ads, and articles
- Coordinated publication of quarterly newsletter
- Coordinated nutritional analysis of menu items with registered dietician
- Designed, printed, and distributed menus to all units twice per year.
Education
BA in Communications – Journalism -
University of Texas at Arlington
Arlington, TX05.1993
Skills
Strategic Planning
Verbal and written communication
Creativity and Innovation
Strategies and goals
Budget Development and Management
Staff Development
Brand Steward
Contract Negotiation
Content Development
Media Relations
Team Leadership
Teamwork and Collaboration
Project Management
References
Available on request
Timeline
Director, Regional Marketing
Les Schwab Tire Centers
12.2015 - Current
Director of Marketing
Burgerville Restaurants
09.2007 - 11.2015
Director of Marketing
The Johnny Rockets Group, Inc.
05.2000 - 09.2006
Marketing Manager
Sizzler USA
07.1997 - 04.2000
Marketing Manager
Don Pablo’s, Inc.
05.1993 - 05.1997
BA in Communications – Journalism -
University of Texas at Arlington
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