Cathy Zhang
Dallas
Summary
Despite several years away from formal employment, my keen sense of market trends never waned. Living and working in different countries has equipped me with a multifaceted perspective on understanding diverse markets and customer needs. I am confident that this unique international outlook and deep market insight will enable me to excel in the field of marketing.
Overview
21
21
years of professional experience
Work History
Personal Journey
Self
04.2012 - Current
- April 2012: Moved from China to Dallas, 2018: Relocated to Germany, 2021: Returned to Dallas to care for my children and pursue an MBA.
- Embarked on an international journey across multiple countries and cultures, enhancing cross-cultural communication skills.
- Fluent in Chinese and English, with basic proficiency in German.
- Focused on family life and children's education while actively participating in community and school volunteer activities. Organized the first Chinese New Year celebration at my children’s international school, establishing it as an annual tradition.
Marketing Director
HLCA Pty. Ltd
01.2005 - 03.2007
- Successfully navigated competitive environments to establish long-term partnerships and secure key projects, leading to promotion to Southwest Area Marketing Director
- Collaborated closely with the Design Director on project planning and site inspections, introducing innovative and cost-effective solutions
- Managed communication effectively during the bidding process, ensuring the success of projects, notably the Chengdu project
- Developed and implemented pricing and marketing strategies, balancing company objectives with customer satisfaction, and guiding marketing activities and policies
- Initiated market research, analyzing results to identify and develop potential markets
- Actively participated in industry events, shaping the company's marketing and communication initiatives.
Senior Course Consultant
EF English First Schools
01.2003 - 12.2004
- Quickly attained the status of top course consultant, advancing to Senior Consultant within three months
- Led the sales team, effectively driving project improvements
- Successfully launched a flexible learning program targeted at corporate clients
- Consistently exceeded sales targets by 50-100%
- Optimized customer service processes through need identification and cross-functional collaboration
- Established and maintained effective communication between customers and internal teams
- Responsible for managing the customer account database, enhancing data management and business strategy execution.
Education
Master's degree in MBA -
Dallas Baptist University
Dallas, TX12.2023
Skills
- Multicultural Competence
- Self-Awareness
- Interpersonal Skills
- Organizational Skills
Timeline
Personal Journey
Self
04.2012 - Current
Marketing Director
HLCA Pty. Ltd
01.2005 - 03.2007
Senior Course Consultant
EF English First Schools
01.2003 - 12.2004
Master's degree in MBA -
Dallas Baptist University