Mary Catherine "Cathy" Orndorff
Morgantown,WV
Summary
Seasoned Director of Digital with comprehensive background in developing and implementing digital strategies. Known for skills in enhancing online presence, driving user engagement, and improving business performance through innovative approaches. Demonstrated success in managing cross-functional teams to achieve digital marketing objectives. Noteworthy leadership abilities coupled with strategic vision have consistently resulted in significant impacts on past employers' ROI.
Overview
50
50
years of professional experience
Work History
Director of Digital Services (Retired)
West Virginia University
Morgantown, WV
11.2001 - 08.2025
- Conducted competitive research to stay ahead of industry trends.
- Partnered with designers to create compelling visuals.
- Established multiple in-house content management tools over the years.
- Managed the University calendar
- Managed and developed digital marketing campaigns across multiple channels.
- Researched emerging technologies related to digital marketing capabilities.
- Implemented web accessibility tools, including Siteimprove, as well as established a web accessibility specialist.
- Identified areas for improvement in existing processes and proposed solutions, including overseeing the Digital Signage at WVU.
- Developed strategies for increasing website traffic and improving customer engagement.
- Monitored web analytics data to measure the success of online efforts.
- Created content plans to ensure the successful execution of digital initiatives.
- Coordinated formulation, experimentation, and documentation for development phases.
- Planned and facilitated meetings for projects for the team.
- Expanded personnel skill sets by mentoring a team of 15 staff.
- Worked closely with WVU Admissions on websites, virtual tours, and student recruitment..
- An integral part of the University Relations team.
- Worked with Key Communicators, professional technologists, and college administrators to help with their digital needs.
- Worked with ITS on several University-wide projects over time.
Technology Teacher at North Elementary
Monongalia County Schools
Morgantown, WV
08.1999 - 11.2001
- Delivered technical support services during parent nights and open house events.
- Designed assessments to evaluate student mastery of technology skills.
- Performed maintenance tasks, including software updates and troubleshooting network issues.
- Assisted students in resolving technical problems with laptops and classroom devices.
- Developed and implemented technology-based curriculum for students in grades 9-12.
- Engaged students using innovative strategies.
- Monitored student usage of technology resources during instructional periods.
- Encouraged problem-solving through coding activities addressing real-world challenges.
Elementary Teacher/Computer Manager-Wiles Hill
Monongalia County Schools
Morgantown, WV
08.1992 - 06.1999
- Created innovative teaching strategies to motivate a split first and second grade classroom.
- Established positive relationships with students, parents, and colleagues through effective communication.
- Planned and delivered engaging lessons to all students in the class.
- Developed individualized education plans for special needs students.
- Organized field trips and other extracurricular activities for students.
- Utilized various teaching techniques such as projects, games, debates.
- Attended IEP meetings with parents, administrators, counselors, and specialists.
- Promoted collaboration between peers by assigning group work tasks.
- Encouraged critical thinking skills by providing opportunities for problem-solving exercises.
- Integrated technology into the classroom to enhance learning experiences.
- Maintained accurate records of attendance, grades, and behavior management systems.
- Provided extra support for struggling students outside of regular classes.
- Designed and facilitated differentiated and personalized learning goals and activities to engage students.
- Conducted parent-teacher conferences to discuss student progress.
- Assisted colleagues in developing new instructional materials or ideas.
Elementary Teacher-First Ward
Monongalia Country Schools
Morgantown, WV
01.1992 - 06.1992
- Taught first grade.
- Created innovative teaching strategies to motivate reluctant learners.
- Developed individualized education plans for special needs students.
- Planned and delivered engaging lessons to all students in the class.
- Provided extra support for struggling students outside of regular classes.
- Pursued positive methods to correct student behavior, delivering constructive feedback upon improvement.
- Communicated regularly with parents and guardians regarding student progress and concerns.
Early Childhood Interventionist-County Wide
Monongalia County Schools
Morgantown, WV
08.1987 - 12.1991
- Collaborated with a multidisciplinary team to ensure comprehensive care for each child and family.
- Engaged families in goal setting process related to desired outcomes for the child's development.
- Coordinated referrals, services, and resources with other professionals in the field.
- Conducted developmental screenings and evaluations as needed in order to identify delays or disabilities.
- Assessed the development of infants and toddlers using standardized assessments.
- Developed transition plans from early intervention services into school settings as appropriate.
- Conducted classroom observations of preschool aged children receiving special education services.
- Observed interactions between parents and caregivers and their children during home visits in order to provide feedback on parenting skills.
- Supported families by providing emotional support during difficult times.
- Promoted positive relationships between parents and caregivers and children through play activities designed to foster social-emotional growth.
- Performed intervention visits to collect data and assess developmental needs.
- Assessed students to identify obstacles and goals and plan IEPs accordingly.
- Administered tests to help determine children's developmental levels or needs.
Elementary Teacher-Petersburg Elementary
Grant County Schools
Petersburg, WV
08.1978 - 06.1987
- Engaged parents in meaningful dialogue about their child's academic performance.
- Facilitated small group activities to support individualized instruction.
- Developed and implemented lesson plans to meet the needs of a diverse student population.
- Collaborated with colleagues in creating interdisciplinary curriculum units.
- Created classroom environment that was conducive to learning, including establishing rules and procedures.
- Supervised extracurricular activities such as clubs or sports teams.
- Maintained accurate records of student attendance and grades.
- Provided individualized instruction to meet the needs of diverse learners.
- Encouraged creativity among students by providing them with open-ended tasks.
- Planned special events such as assemblies, holiday celebrations.
- Integrated literature into classroom lessons whenever possible.
- Conducted parent-teacher conferences throughout the year.
- Improved delivery of instruction by analyzing and distilling test data to identify opportunities for intervention and enrichment.
- Adapted teaching methods and materials to meet students' varying needs and interests.
- Communicated regularly with parents and guardians regarding student progress and concerns.
Elementary School Teacher-Big Sandy Elementary
McDowell County Schools
Welch , WV
08.1975 - 06.1978
- Conducted parent-teacher conferences throughout the year.
- Developed and implemented lesson plans to meet the needs of a diverse student population.
- Collaborated with colleagues in creating interdisciplinary curriculum units.
- Created classroom environment that was conducive to learning, including establishing rules and procedures.
- Engaged parents in meaningful dialogue about their child's academic performance.
- Maintained accurate records of student attendance and grades.
- Created safe, nurturing environment of trust and respect.
- Communicated regularly with parents and guardians regarding student progress and concerns.
- Encouraged creativity by giving students choices in learning topics and methods.
- Implemented multiple methods to improve student educational success.
Education
Master of Arts - Communication Studies
West Virginia University
Morgantown12-1981
Bachelor of Science - Elementary/Special Education
West Virginia University
Morgantown05-1975
High School Diploma -
Elkins High School
Elkins, WV06-1971
Skills
- Digital marketing
- Web analytics
- Content management
- Web accessibility
- Emerging technologies
- Project management
Accomplishments
- Graduate of the 3 years of the first co-hort of the Mountaineer Leadership Academy
- Oustanding Achievement Award in the Student Life Hall of Fame in 2002
- WVU Coin
- Chaired the Culture Committe in University Relations
- Member of Suncrest United Methodist Church
Affiliations
- 4-H leader for over 50 years
- Member of the Suncrest United Methodist Church
- Served on a variety of committees at SUMC including the Pastor Parrish Relations for 2 terms, Missions and Visitation.
- Led a group of women in Celebrate Recovery Program for women in recovery from addiction.
- Vice-President of the Abundant Life Recovery Organization
- Serve on a Habitat for Humanity Committee
Family-My best work
- Mother to Sarah, Jessica, Joel and Meredith
- Mother-in-law to Corey, John, Larissa and Will
- Grandmother to Caroline, Ellie and Alma
- Married for 49 years to Jeffrey Orndorff
Timeline
Director of Digital Services (Retired)
West Virginia University
11.2001 - 08.2025
Technology Teacher at North Elementary
Monongalia County Schools
08.1999 - 11.2001
Elementary Teacher/Computer Manager-Wiles Hill
Monongalia County Schools
08.1992 - 06.1999
Elementary Teacher-First Ward
Monongalia Country Schools
01.1992 - 06.1992
Early Childhood Interventionist-County Wide
Monongalia County Schools
08.1987 - 12.1991
Elementary Teacher-Petersburg Elementary
Grant County Schools
08.1978 - 06.1987
Elementary School Teacher-Big Sandy Elementary
McDowell County Schools
08.1975 - 06.1978
Master of Arts - Communication Studies
West Virginia University
Bachelor of Science - Elementary/Special Education
West Virginia University
High School Diploma -
Elkins High School
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