Catia Morgan

As the Director of Franchise Operations, my responsibilities included: implementing location design, manage construction process, staffing, training, and managing the franchise operations and support team from the ground up.

• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Oversee the development and implementation of ongoing operational support programs of The Camp business system to efficiently and effectively operate each Camp location.
• Implement a franchise coaching program that will work one-on-one with each Camp franchise to improve their performance by analyzing critical operational performance metrics (KPI's) in conjunction with identified best practices.
• Develop a camp franchisee communication strategy to update the network regularly and to respond to questions or supply feedback quickly.
• Define and implement Camp field support processes and policies.
• Provide meaningful business solutions to challenges or issues from either the Camp retail customers or The Camp franchisees.
• Responsible for collecting and disseminating in-market competitive intelligence.
• Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
• Increased Average Unit Volume by 6% YOY.
• Increased EBITDA by 5%
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

Drove business growth by recruiting, training, mentoring, and managing a results-focused team, while analyzing system-wide inventory reports, P&L, balance sheets, and quarterly/yearly reviews.

• Proactively evaluated store performance to provide feedback.
• Co-developed and implemented new operational policies and procedures.
• Increased Sales Volume by 5%.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Managed daily operations while overseeing multiple locations to foster increased productivity.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
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Key business partner for a group of 35 restaurants in Southern California, Arizona, and Nevada areas totaling in $13M in annual sales. Responsibilities included coaching, holding franchisees accountable for brand standards, driving sales, profitability, local store marketing, store opening and customer experience.

• Improved franchise performance by conducting regular operational reviews and implementing best practices.
• Increased sales by 10% during first 6 month with the company by energizing franchise engagement, and building strong community relationships.
• Monitored compliance with company policies, procedures, safety standards, and local regulations to maintain brand integrity.
• Increased franchise sales by developing and implementing effective marketing strategies.
• Enhanced franchisee satisfaction with regular communication and support initiatives.
• Resolved conflicts between franchisor and franchisees amicably, promoting a positive working environment within the organization as a whole.