CATILIN OTT

I lead the development and product management of the Vistadash Advanced Analytics Platform, as well as the Digital Composite solution used by NADA and its 2,000+ 20 Group members. My work focuses on understanding client needs, guiding the product lifecycle, and building strong partnerships. I collaborate closely with cross-functional teams and clients to drive innovation, improve the user experience, and deliver meaningful insights that help dealerships make smarter marketing decisions and boost performance.

I leveraged the Vistadash Advanced Analytics platform to assess dealership performance data, uncover market trends, and guide strategic marketing initiatives tailored to each client’s needs. In addition, I led a team of Vistadash Marketing Consultants dedicated to helping dealerships maximize the value of their data—translating insights into actionable plans that improved campaign performance, optimized ad spend, and drove measurable results across digital channels.

At Lithia Motors, a Fortune 500 company and one of the largest automotive retailers in the U.S., I led digital marketing efforts for over 150 dealerships while managing three teams and a total of 13 employees. My role covered a wide range of responsibilities, including social media management, reputation strategy, digital marketing analysis and consulting, as well as website support, troubleshooting, and data syndication. With 154 stores across 17 states, I helped ensure consistent, effective digital strategies that supported the company’s national presence.