Summary
Overview
Work History
Education
Skills
Timeline
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Catrina Spraggins

Fort Worth

Summary

Results-driven digital advisor and sales professional with 7+ years of experience helping small and medium-sized businesses optimize customer engagement, and implement technology solutions for growth. Skilled in consultative selling, client retention, CRM systems, and cross-functional collaboration. Passionate about delivering measurable results through customized digital strategies that elevate brand presence and operational efficiency.

Overview

23
23
years of professional experience

Work History

Software Business Advisor

Thryv
04.2017 - Current
  • Advise small to mid-sized businesses on growth strategies through Thryv’s business management software. Conduct business assessments to plan growth.
  • Developed expert recommendations to reach goals, including search engine solutions, management software, and online scheduling.
  • Implemented digital solutions including websites, CRM, reputation management, and automation.
  • Train and educate account holders on client success and vendor integration tools.

Collections Trainer

First Source Advantage
03.2006 - 04.2017
  • Conduct collection team growth via effective communication, negotiating payment plans, and developing outstanding accounts support initiatives.
  • Developed collections scripts improving agency success and recovery percentages.
  • Trained and coached collection agents and improved performance goals.
  • Monitored performance and provided feedback to staff.

Collection Supervisor

May Credit Service Center
08.2002 - 03.2006
  • Supervised a team of 12 collectors and helped implement performance management processes.
  • Led training initiatives and developed strategies for collections, targeted campaigns, and cross-functional performance.
  • Monitored team performance to maximize recovery rates and resolve delinquencies while ensuring compliance with regulations.

Education

Bachelor of Science -

Lindenwood University
Saint Charles, MO

Skills

  • Digital Marketing & SEO Strategy
  • Social Media Boosting & Advertising
  • Team Training & Leadership
  • Process Optimization
  • CRM/Lead Generation Tools
  • UX/UI

Timeline

Software Business Advisor

Thryv
04.2017 - Current

Collections Trainer

First Source Advantage
03.2006 - 04.2017

Collection Supervisor

May Credit Service Center
08.2002 - 03.2006

Bachelor of Science -

Lindenwood University

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Catrina Spraggins