Summary
Overview
Work History
Education
Skills
Certification
references
Timeline
Generic

KEITH CAVELLO LONG

UNION CITY,NJ

Summary

Innovative and forward-thinking [Job Title] with 15 years of experience leading widely diverse, high-impact events. Passionate public relations and marketing expert with ideal analytical and project management skills for vibrant and fiscally successful events. Recruits and hires top talent, delivers timely problem-solving and mobilizes engaged and loyal corporate teams. Dedicated to customer focus, clear communication and satisfied attendee experiences.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Head Manager + Creative Director of Event Hospitality & Floral

Plant Fantasies Inc.
08.2013 - Current
  • Manage yearly campaigns and a team of over 30 designers and volunteers, with a specific focus on the satisfaction of the customer’s needs and creative visions
  • Collaborate with the production team on task list creation and strategy to meet overall project goals and deadlines
  • Negotiate contracts with stylists and photographers to organize current and upcoming projects
  • Supervise design and production teams to develop innovative designs for 1K projects while managing their respective budgets for over the past ten years
  • Negotiate vendor contracts and services to meet budget requirements
  • Evaluate and contribute to creative team ideas and translate them into actionable project plans
  • Consult with clientele to discuss special occasion floral designs for weddings, galas, and other high-profile events
  • Chief of staff to CEOs.

Director of Event Hospitality & Floral Creative

JL Goodman Floral and Events
08.2013 - Current
  • Align with customer needs to create unique designs for business and consumer-facing events with brands and personal clients
  • Transport and set up floral arrangements for large-scale functions, comprising of weddings, funerals, galas and banquets
  • Research latest design trends, colors and vendor products for use in new pieces
  • In-Person and virtual consultations with clientele to discuss special occasions and event goals
  • Ensure customer satisfaction by providing recommendations for seasonal flower pairings
  • Maintain thorough knowledge of needs, characteristics and varieties of flowers and greenery used in shop to inform arrangement decisions
  • Decreased waste and garbage by 65% through close monitoring of the department and creating a composting and recycling program.

Director of Events [Freelance]

Stellar Events
05.2016 - Current
  • Research vendors and locations, liaise between event staff and facilities, and arrange teams to coordinate event setup and teardown
  • Establish clear objectives and goals for each event; drove execution toward goals and measured and monitored results to track impact
  • Oversee event happenings in progress, answered guest questions, and acted quickly to resolve problems
  • Deploy solid digital marketing expertise and enlisted event technology experts to create innovative events and programs
  • Built and implement cost-reduction strategies and industry best practices, reduced event expenses, and streamlined planning and delivery
  • Supervise an onsite team of caterers, audio-visual technicians, and a facility management team
  • Develop and maintain a year-round calendar of events, raise brand awareness, and drive organic engagement with consumers and partners
  • Manage administrative logistics of events planning, event booking, and event promotions.

Education

BBA - Marketing

University of Pittsburgh School of Business
Pittsburgh, PA
06.2010

Certificate in Horticultural Science - Horticultural Science

Longwood Gardens
Kennett Square, PA
06.2005

Skills

  • Interpersonal communication
  • Client-first Approach
  • Organizational
  • Network Savvy
  • Negotiation
  • Multitasking
  • Leadership
  • Creative Direction
  • Adaptable
  • Floral and Plant Knowledge
  • Attention to Detail
  • Budget Management
  • Conflict Resolution
  • Contract Negotiation
  • Events Logistics Management
  • Event Marketing
  • Strategic Planning

Certification

CVENT Certification

Microsoft Office Certification

University of Penn Warton School of Business Marketing Online Certification




references

AVAILABLE UPON REQUEST

Timeline

Director of Events [Freelance]

Stellar Events
05.2016 - Current

Head Manager + Creative Director of Event Hospitality & Floral

Plant Fantasies Inc.
08.2013 - Current

Director of Event Hospitality & Floral Creative

JL Goodman Floral and Events
08.2013 - Current

BBA - Marketing

University of Pittsburgh School of Business

Certificate in Horticultural Science - Horticultural Science

Longwood Gardens

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