Cayden Ellis
Fort Worth,Texas
Summary
Originally had plans to start my professional career in the creative space, but made a pivotal shift to advertising after the mentorship of a professor. This transition allowed me to blend creativity with a deeper understanding of the business side of the industry. My ultimate career goal is to work in the sports industry—a passion I've had since childhood.
Overview
3
3
years of professional experience
Work History
Media Planner
Moroch Partners
11.2023 - Current
- Craft out multi-million dollar media plans throughout the course of the year for clients including McDonald's and Methodist Health System
- Ensure all tactic selection and budget allocation lines up with business objectives and will achieve KPIs
- Monitor and optimize campaign performance throughout the year to meet key business goals
- Coordinate cross-team communication across the various departments
- Provide mentorship and guidance to junior team members, fostering their growth and ensuring their success
- Evaluate sponsorship opportunities with a variety of partners in the industry
Junior Media Planner
Moroch Partners
06.2022 - 10.2023
- Assist market leads throughout the development and management of multi-channel media plans
- Coordinate with buying teams to ensure individual placements are being secured
- Ensure consistent cash flow by effectively balancing budgets and managing financial resources
- Develop in the role and learn more about the foundations of the media landscape
Education
Bachelor of Arts - Advertising
The University of Oklahoma
Norman, OK05-2022
Skills
- Strategic Thinking
- Campaign Planning and Management
- Client Relations
- Research and Analysis
- Budget Management
- Media Mix Optimization
- Team Collaboration
- Deliverables Coordination
Timeline
Media Planner
Moroch Partners
11.2023 - Current
Junior Media Planner
Moroch Partners
06.2022 - 10.2023
Bachelor of Arts - Advertising
The University of Oklahoma
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