Summary
Overview
Work History
Education
Skills
Certification
Involvement
Timeline
Generic

Cayla Lawshe

Greater Phoenix Area

Summary

Highly organized and results-driven professional with over 3 years of experience in multimedia content creation, digital marketing, and project execution. Skilled in coordinating cross-functional teams, managing logistics, and fostering client relationships. Adapt at thriving in fast-paced, collaborative environments while ensuring clear communication and efficient project delivery. Self-motivated and committed to achieving organizational goals with precision and professionalism.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Data Project Coordinator

The Grove - Justice College
12.2023 - Current
  • Managed tasks and communications for three ministries via Planning Center, achieving 100% project completion rate.
  • Led planning, development, and completion of new dormitories on schedule and under budget.
  • Collaborated with university administration and contractors to ensure effective communication throughout project lifecycle.
  • Enhanced The Grove apps on Pushpay, increasing user engagement by 20% through strategic updates.
  • Launched over 15 events on Pushpay, coordinating digital promotions that resulted in 20% attendance growth.
  • Orchestrated over 10 cross-departmental events, managing $50K budgets and securing partnerships for increased engagement.
  • Leveraged attendance and donation data analysis to develop marketing strategies, boosting monthly engagement by 8%.
  • Delivered four comprehensive quarterly reports to executive leadership with actionable recommendations.

Creative Marketing Consultant - Contract

IMI Design Studio
04.2024 - 06.2024
  • Increased Instagram follower count and engagement by four percent weekly through strategic management of three social media platforms.
  • Boosted website traffic by 10% in one month by executing targeted, data-driven strategies based on analytics.
  • Streamlined weekly website updates, introducing fresh content that increased user stay time by 30%.
  • Managed premium content campaigns within $115,000 marketing budget, achieving objectives and improving efficiency.
  • Developed captivating copy for websites, magazines, and social media, reinforcing brand identity and client engagement.
  • Spearheaded detailed weekly content strategy, driving audience growth while maintaining 100% punctuality in delivery.
  • Captured over 50 hours of behind-the-scenes footage and photographed 30+ final projects to enhance brand visibility.
  • Collaborated with CEO and project manager to conceptualize innovative marketing ideas and integrate designs into presentations.

Social Platform Specialist Intern

Terros Health Inc.
09.2022 - 04.2023
  • Provided strategic recommendations to enhance website user experience in UX/UI design.
  • Developed targeted multimedia messaging, achieving 40% increase in engagement rates.
  • Executed directives from Executive Board Member, ensuring alignment with organizational goals.
  • Designed compelling graphics for digital platforms to effectively communicate ideas.
  • Demonstrated technical writing skills for clear and concise content creation.
  • Authored and edited over 70 social media and email campaigns, exceeding conversion rate goals.
  • Analyzed customer surveys to identify areas for improvement and implemented necessary changes.
  • Optimized content performance by 34% utilizing Google Search Console analytics.

Digital Marketing Associate

Provision Consulting
03.2021 - 08.2022
  • Developed customer experience strategies and marketing initiatives for executives.
  • Engaged with clients across diverse marketing channels, including media and social platforms.
  • Collaborated with designers, strategists, and producers to produce high-impact content.
  • Scheduled and posted daily/weekly content using Hootsuite.
  • Promoted services at in-person and remote events to drive engagement.
  • Translated user stories and business requirements into effective UI/UX designs.
  • Provided solutions that enhanced digital platforms for leadership.
  • Exceeded quarterly growth targets by five percent on average.

Education

Bachelor of Science - Computer Science

Arizona State University
12-2026

Skills

Tools: Adobe Premiere Pro, Adobe Creative Suite, Asana, Agile, Adobe Illustrator, branding/brand strategy, business strategy, business analytics, Canva, Excel/Numbers/Sheets, Facebook Ads, Figma, Google Suites, Google AdWords, Google Cloud Platform, Google Analytics, Hiver, HTML/CSS, Hootsuite, HubSpot, JIRA, JavaScript, Later, Mailchimp, Microsoft Teams, Python, QuickBooks, SEO, SEMrush, SAS, Salesforce, social media, SQL, Tableau, UI/UX design, web development, WordPress, video editing

Skills: Analytical thinking, change management, creative thinking, coding, effective communication, interpersonal skills, multimedia design, graphic design, problem solving, professional writing, proficient organization, stakeholder engagement, storyboarding, data analysis, operations research, project management, product management

Certification

• Digital Marketing

• Google AdWords

• HubSpot Inbound Marketing

• Project Management Essentials

• HubSpot Social Media Marketing

• Technical Writing

Involvement

• Agbara Life STEAM Workshop Jul 2023 - Present : Inspiring the next generation to participate and get active in STEAM  (Science, Technology, Engineering, Art & Math) disciplines. Capture behind the scenes cinematography content; pre-event and post  event website and social media posting. Designed and created engaging STEAM Star volunteer flyers and facilitated a confidence.  Building workshop for adolescents aged 8 to 14 years old. Assisted with a coding workshop.

• Content Creator/UGC Creator Aug 2017 - Present: Curate content for beauty, dance, fashion, and healthy lifestyle audiences  on multiple social media platforms, reaching over 8,000 followers with an 8.03% engagement rate. Represented and promoted  various local and world-renowned companies as a Product Brand Ambassador, strategizing promotional plans, sales collateral,  and product launching events.

• Professional Dancer Jul 2014 - Present: Perform at conferences, professional sporting events (5x Emmy Nominated 2023  Super Bowl) and music festivals; coordinate choreography and digital content including concept videos, show performances and  technique workshops.

• NSBE Sept 2017 - May 2023: Supports and promotes the aspirations of collegiate and pre-collegiate students and technical  professionals in engineering and technology.

• NAU UTV Studios Aug 2018 - Mar 2020: NAU's School of Communication Student Media Group, collaborations as a team to  write, produce and market student-produced content.

• AfroTech Conference Nov 2023: Attended one of the largest gatherings of Black professionals in tech, focusing on networking,  innovation, and emerging trends in technology, including sustainability and climate tech. Engaged in workshops and panel  discussions on diversity in tech, entrepreneurship. Networked with industry leaders and innovators.

Timeline

Creative Marketing Consultant - Contract

IMI Design Studio
04.2024 - 06.2024

Data Project Coordinator

The Grove - Justice College
12.2023 - Current

Social Platform Specialist Intern

Terros Health Inc.
09.2022 - 04.2023

Digital Marketing Associate

Provision Consulting
03.2021 - 08.2022

Bachelor of Science - Computer Science

Arizona State University

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