C. Betty Davis
Decatur,GA
Summary
Executive Producer and Director with extensive experience at Lexus, Lincoln, and Ford, specializing in luxury brand activation and campaign strategy. Proven expertise in budget management and creative direction, delivering impactful marketing campaigns that enhance brand visibility and engagement. Skilled in overseeing production from inception to completion, managing budgeting, scheduling, and negotiations effectively. Track record of fostering collaborative relationships with talent and crew, resulting in increased viewer engagement and ratings success.
Overview
37
37
years of professional experience
Work History
Executive Producer and Director
KerBe Productions
Decatur, GA
01.1999 - Current
- Produced strategic field marketing campaigns for Ford, Lincoln, Lexus, Walmart, AARP, Coca-Cola, and others.
- Directed creative strategy, research, planning, and execution across sponsorships, influencer activations, and integrated marketing.
- Oversaw multimedia campaign production, including audiovisual, staging, lighting, photography, and exhibit design.
- Managed multimillion-dollar budgets, logistics, and vendor relations from concept to completion.
Marketing Project Manager
Coca-Cola
Atlanta, GA
01.1997 - 01.1999
- Launched the first Summer Coke Card national promotion campaign.
- Increased Coca-Cola's brand visibility at college campuses through experiential promotions.
- Managed creative teams and production of promotional graphics.
Talent Event Producer
Freelance Consultant
Atlanta, GA
01.1996 - 12.1996
- Coordinated celebrity talent logistics for Olympic Games events at Centennial Park.
- Supported appearances by artists including Ray Charles, Santana, Kenny Rogers, Faith Hill, CeCe and Mom Winans.
Producer / Director
New Jersey Network (PBS)
Trenton, NJ
01.1989 - 01.1995
- Booked talent and line-produced a live talk show; promoted to Senior Director within 6 months.
- Directed studio and LIVE productions, and supervised post-production editing.
Education
Bachelor of Arts - Broadcast Journalism
Temple University School of Communications
Skills
- Executive Production
- Event Leadership
- Luxury Automotive Brand Activation
- Campaign Strategy
- Event Strategy
- Budget Management
- Vendor Management
- Creative Direction
- Brand Storytelling
- Client Communication
- Stakeholder Communication
- Talent Integration
- Partner Integration
- Production Tools
- Microsoft Office Suite
- Google Workspace
- Keynote
- Adobe Creative Suite
- Virtual Event Platforms
- Hybrid Event Platforms
Affiliations
- Women in Sports and Events (WISE)
- Women's Entrepreneurial Opportunity Project (WEOP)
Websites
Select Achievements
- Manage vehicle displays and staffing at the Fox Theatre and the Braves Stadium in Atlanta, GA. Produced the first window design display and activation at the Fox., 2010-01-01
- Managed booth design, production, and on-site activation at the National Black MBA Conference for 12 consecutive years., 2008-01-01
- Led creative and production teams to deliver innovative booth designs and seamless onsite activations.
- Directed an integrated campaign that combined ambassador networks, live events, and omni-channel outreach - model later adopted nationally.
- Produced a field marketing campaign that converted 48% of attendees into qualified leads.
- Managed trade show booth production, developed branded partnerships, and led the go-to-market strategy for the 'Road to Essence' campaign (reaching over 500,000 attendees).
Timeline
Executive Producer and Director
KerBe Productions
01.1999 - Current
Marketing Project Manager
Coca-Cola
01.1997 - 01.1999
Talent Event Producer
Freelance Consultant
01.1996 - 12.1996
Producer / Director
New Jersey Network (PBS)
01.1989 - 01.1995
Bachelor of Arts - Broadcast Journalism
Temple University School of Communications
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