Cherrah' Johnson

• Designed & led manufacturing for 900k + in annual sales for our USA made upscale bohemian clothing & jewelry line.
• Oversaw logistics for our brick & mortar stores as well as our pop-up traveling concept, wholesale sales to boutiques, website & online presence.
• Collaborated with trusted event promoters on mass social media outreach, event logistics, creative engagement for events with 15 - 20k attendees.
• Designed & implemented strategic retail displays to maximize visibility, authentic brand storytelling, & sales volume.
• Designed & build BeauxStudios.com, e-commerce presence integrated with Amazon, ETSY, Google.
• Created a dynamic efficiency matrix for our traveling trailers, studio and warehouse storage, POS system & purchasing strategy.

• Maintained timeline, creative approval, PO management and budget guidelines for 50 different client portfolios - from design to delivery.
• Recommended new products to clients and maintained solutions-oriented problem-solving for long-term client relationships.
• Developed compelling presentations to present one - on - one with clients gain to approval for ideas and communicate results.
• Collaborated on branding compliance with art / marketing departments of major brands & learned the exact nuance of their major Theme Park brands.
• Conducted market research to identify new sales prospects, strategic relationships.
• Attended national conferences to learn trends & forge strategic supplier relationships.
• Developed detailed plans based on broad guidance and direction.
• Facilitated workshops for local University ( UCF & FULLSAIL ) to teach students about branding & the industry of promotional advertising.
• Hired, developed and managed interns, graphic design assistants to support fast paced sales environments.
• Produced creative idea assortments, hard goods production samples for speculation, mock-ups.
• Established internal procedures to track approvals on art, production specs, deliverables - in compliance with major theme park brand safety and brand criteria.
• Discovered and resolved complex production issues that affected delivery times & production quality. Maintaining positive relationship with clients by addressing issues head-on and implementing successful correction issues.
• Streamlined and monitored quality programs to alleviate overdue compliance activities.

My role with Goldner Associates largely mirrored that at HALO Branded Solutions.

• Prepared for special groups and VIP customers by implementing personalized plans with Cast managers.
• Worked with Hurricane Safety Team to prepare Cast for emergency procedures, including planning training docs, storage plans for emergency equipment.
• Constructed displays and easy-to-read signage to help guests navigate attractions area.
• Trained new recreation attendants on safety procedures and customer service tactics.
• Set up promotional displays and equipment for special events and activities.