Summary
Overview
Work History
Education
Skills
References
Personal Information
Accomplishments
Timeline
Generic

C. Brent Holloway

Madison,MS

Summary

Passionate sales professional, with Award-Winning experience grounded in both Capital Equipment and Complex Clinical Sales. Experience in working with IDNs and GPOs. Proven ability to convert new business, retain existing business, and grow overall market share. A strong aptitude for quickly learning clinical data and promoting it using strong business acumen. StrengthsFinder Top 5: Competition, Ideation, Achiever, Focus, Maximizer.

Overview

26
26
years of professional experience

Work History

Advanced Surgical – Territory Manager

CONMED Corporation
04.2023 - Current
  • As an Advanced Surgical Territory Manager, I drive sales growth and maintain strong relationships by selling innovative surgical technology to OBGYN, Colorectal, Urology, and General Surgery practices
  • I collaborate with surgeons and C-suite administrators to demonstrate the benefits of Airseal, negotiate pricing for capital purchases, and develop strategic business plans to exceed sales goals
  • Partnering with hospitals and surgeons, I champion Airseal adoption, organize educational programs, and build surgeon advocates to improve patient outcomes and enhance efficiency
  • Additionally, I work with marketing teams to implement strategic initiatives and leverage Salesforce to identify and maximize sales opportunities, ensuring impactful solutions in the surgical field
  • Grew territory 24.3% in 2024
  • Collaborating with Marketing team to develop POA for Argon in ortho market
  • Working with KOL’s to with Dinner programs to drive Airseal adoption
  • Grew territory 12.7% first 6 months of employment

Founder | Owner

CORE Cryotherapy | Wellness
07.2017 - 02.2023
  • Established CORE Cryotherapy and Wellness in 2017.
  • Responsible for running the business and choosing profitable health and wellness services, such as whole-body cryotherapy, spot cryotherapy, IV nutritional services, hormone replacement therapy, body contouring, and sports recovery.
  • Hired a Medical Director, Clinic Manager, Nurses, and Paramedics.
  • Developed policies and procedures, trained, and certified new staff members on services.
  • Implemented a more formalized sales process for selling memberships.
  • Educated staff on the importance of running a customer service-driven business.
  • I utilized my networking and selling skills to drive referrals from family physicians, GI doctors, orthopedic surgeons, local colleges, high schools, and fitness centers.
  • Created marketing materials and a business development plan for staff members to follow.
  • Added new body contouring services to attract additional revenue opportunities.
  • Changed the pricing structure of services and memberships to increase net revenue.
  • Hired a new manager and created a Wellness Management position to better serve clients.
  • Changed the pricing structure of services and memberships to increase net revenue.
  • Increased sales from $237,000 to $528,000 from 2021 to 2022.
  • Increased sales from $528,000 to $785,000 from 2022 to 2023.
  • Grew the business from $0 in revenue in 2017 to $228,000 by 2021.
  • Successfully negotiated the sale of the business in February 2023

Principal Account Manager

Medtronic
10.2013 - 07.2021
  • Utilize conceptual selling process to educate surgeons and C-Suite administration on Aquamantys and Plasma Blade and how we can partner with them to reduce overall healthcare costs within their hospital
  • Identify, educate, and gain support from demanding surgeons for Aquamantys and Plasma Blade
  • Developed respected relationships within multiple surgeon specialties of: Neurosurgery, Orthopedics, Spine, Surgical Oncology, Cardiac Electrophysiology, ENT, and OB/GYN
  • Experience in contract negotiations involving capital, disposables, and service
  • Finished fiscal year 2020 at 98%
  • Finished fiscal year 2019 at 97%
  • Finished fiscal year 2018 at 106%
  • Finished fiscal year 2017 at 100%
  • Finished fiscal year 2016 at 117%
  • Finished fiscal year 2015 at 112%
  • Finished fiscal year 2014 at 104%

Territory Manager

Hologic, Inc.
12.2012 - 10.2013
  • Plan and execute an interactive, strategic and tactical territory sales plan
  • Achieve sales forecast objectives for all products, to include capital equipment and related disposables
  • Conduct sales calls, build rapport, and make presentations to surgeons, physicians, nursing staff, hospital administration, payers, insurers, health-care providers, and others necessary to achieve territory sales objectives
  • Establish and control operating budget
  • Provide surgical procedure and technical product support in surgery as well as ongoing customer service
  • Plan and conduct educational programs at regional institutions for customer training
  • Provide feedback on product performance, competition, marketing practices and customer satisfaction
  • Ranked #9 of 127 for NovaSure after first quarter 2013 at 114.47%
  • Ranked #17 of 127 for NovaSure after second quarter 2013 at 120.04%
  • Increased MyoSure sales from Q1 $1,250 to Q3 $63,305 - 2013

Account Manager

Biological Division of GSK
01.2012 - 12.2012
  • Responsible for direct sales of the First FDA Approved Biologic for Lupus to Rheumatologists in the Jackson, MS, Little Rock, AR, and Shreveport, LA area
  • This is a highly technical sell that involves multiple stakeholders
  • Call points include, but are not limited to: Physicians, administrators, nurses, billing, infusion suites, hospitals, materials management, purchasing, and VAC / P & T committee members
  • Complete understanding of the buy and bill sales process
  • Ranked #1 in the Region for new accounts purchasing first 3 months in territory, 2012
  • Selected by AVP as Field Sales Communication Point Person, 2012

Executive Immunization Specialist

Biological Division of GSK
01.2007 - 01.2012
  • Responsible for direct Sales of GSK Vaccines to OB/GYNs, Gastroenterologists, Pediatricians, Internal Medicine, Hospitals, and Urgent Care Physicians in Central Mississippi
  • Sales cycle involves a long, multi-leveled sale that is invoiced directly to the Physician or Hospital
  • Provide accounts with all current vaccine pricing and reimbursement; help negotiate contracts, provide ongoing service and strategically ensure contract compliance
  • Proven experience in new market development strategies
  • Oversee all sales and business development functions, key account management, and maintain loyal and productive customer relationships
  • Provide training, coaching, and mentoring to new Immunization Specialist
  • 100% Pediarix Club Winner, 2007
  • Ranked #1 of 10 in the Region for new product launch, 2008
  • Selected by Sales Director to be Regional Mentor, 2008
  • GSK Outstanding VFC Sales Award, 2nd quarter 2008
  • 2009 Ruby Elite Tier Winner (Ranked #2 of 200 in Area and #6 of 402 in Nation)
  • Managed territory with sales volume exceeding 3 million dollars annually

Senior Pharmaceutical Sales Representative

GlaxoSmithKline Pharmaceuticals
01.2004 - 01.2007
  • High-achieving sales representative with a concentration in the Urology, Endocrine, and Cardiovascular marketplace covering the West Central section of Mississippi
  • Community Hospitals – responsible for getting products on Formulary and working with PharmD’s and key physicians within institutions
  • Winner’s Circle Emerald Tier winner in 2005 (Ranked #2 of 238 in the Region)
  • Flying High Award for Spring quarter 2005
  • Finished in the top 3% in the region for new product re-launch in 2006
  • Midsouth Regent Award for Summer quarter 2006
  • Finished #9 of 238 in region in 2006

Co-Owner, Insurance Agent, Residential Home Appraiser

Holloway Insurance and Appraisal Service
02.2002 - 01.2004
  • Responsible for selling insurance policies and processing claims
  • Developed sales and marketing strategies to expand business opportunities
  • Performed residential home appraisals
  • Increased account base by 42% after 2 years, 2004
  • Selected and implemented customer profile data base and agency management system
  • Developed broader customer base by adding additional Insurers

Account Manager

FedEx Freight
Tupelo, USA
02.2000 - 01.2002
  • Responsible for the promotion and sale of FedEx logistical services
  • Proven ability to promote service products and secure and develop key accounts to maximize company profits
  • Managed sales territory with volume exceeding 7 million dollars annually
  • Increased daily outbound revenue from 9 thousand dollars to approximately 17 thousand dollars
  • Received Regional Annual Sales Award for the most Guaranteed and Expedited shipments, 2001
  • Recognized 9 of 12 months for percentage of growth and daily average revenue increase

Sales Representative

Rayco, Inc.
Oxford, USA
01.1999 - 02.2000
  • Responsible for the sale of copy machines, supplies and service contracts in the North Mississippi area
  • Proven ability to maintain and grow current accounts and successfully develop new business through prospecting and cold calling
  • Awarded year-end bonus by exceeding annual sales goal, 1999
  • Developed and monitored the achievement of the overall sales account strategy and plan

Education

Bachelor of Business Administration - Management

University of Mississippi
Oxford, MS
12.1999

Skills

  • Sales forecasting
  • Capital equipment sales
  • Contract negotiation
  • Salesforce utilization
  • Team collaboration
  • Sales presentations
  • Business development
  • Relationship building
  • Territory management
  • Budget management
  • Sales training
  • Business management

References

Available upon request

Personal Information

Title: Secure, Nine month Management Rotation, Field Advisory Board, Vendormate, Regional Development Program, Reimbursement and Coding Training, HOA Board of Directors, Regional Contract Specialist, Regional Mentor

Accomplishments

  • Leadership Development Program at GSK
  • Nine month Rotation as a Regional Sales Manager at GSK
  • Sales Trainer at GSK
  • Field Sale Trainer at Medtronic
  • Mentored New Hires at GSK and Medtronic

Timeline

Advanced Surgical – Territory Manager

CONMED Corporation
04.2023 - Current

Founder | Owner

CORE Cryotherapy | Wellness
07.2017 - 02.2023

Principal Account Manager

Medtronic
10.2013 - 07.2021

Territory Manager

Hologic, Inc.
12.2012 - 10.2013

Account Manager

Biological Division of GSK
01.2012 - 12.2012

Executive Immunization Specialist

Biological Division of GSK
01.2007 - 01.2012

Senior Pharmaceutical Sales Representative

GlaxoSmithKline Pharmaceuticals
01.2004 - 01.2007

Co-Owner, Insurance Agent, Residential Home Appraiser

Holloway Insurance and Appraisal Service
02.2002 - 01.2004

Account Manager

FedEx Freight
02.2000 - 01.2002

Sales Representative

Rayco, Inc.
01.1999 - 02.2000

Bachelor of Business Administration - Management

University of Mississippi

Similar Profiles

CREATE PROFILE
C. Brent Holloway