Men's League Hockey
CHRISTOPHER R. CLONEY
Senior Sales Professional
Chestnut Hill,MA
Summary
Talented Vice President with excellent employee development, customer service and analytics skills coupled with more than 20 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives. Former educator with a passion for coaching and mentoring team members. Motivating leader with strengths in building strategic relationships to support key business initiatives. Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities. Savvy to industry trends, practices and customer demands. Recognized digital media industry thought leader – Speaker, Author, Contributor.
Overview
35
35
years of professional experience
1
1
Language
Work History
Vice President, Head of Business Development
Anagram, An ISPD Company
Boston, MA
01.2023 - Current
- Member of the Agency Leadership Team
- Increased company growth through collaboration with sales and marketing departments.
- Established performance goals for department and provided methods for reaching milestones.
- Identified opportunities to improve business process flows and productivity.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Responsible for sales strategy and development
- Implemented tech stack for high volume prospecting using email, LinkedIn, video and networking tactics.
Board Member
BWG Strategy
Cranford, NJ
01.2019 - Current
- BWG is an invite-only network for senior executives across technology, media and telecom
- Active contributor on variety of monthly digital media round tables
- Introduced as a Paid Social Media expert on panels and round tables.
Director of Client Development
Catalyst, A WPP/GroupM Company
Boston, MA
01.2019 - 01.2023
- Recruited to help lead new business development for complex multi-channel opportunities
- Represented company at various industry events, meetings and conferences to solidify existing and new client relationships.
- Generated and followed up on leads by making contact with prospects and creating interest in company.
- Analyzed and studied market and business trends to recommend new strategies and prepare for upcoming changes.
- Established new business opportunities with targeted clients through prospecting, networking and closing techniques.
- Recruited to help lead new business development for complex multi-channel opportunities
- Currently lead Programmatic sales team
- Manage complex RFP, Proposal and Pitch teams in new business pursuits
- Closed significant new deals with established brands including Converse, Astellas, Kaiser Permanente, Caterpillar and Constellation Brands International (CBI)
- Built book of business from scratch that generates $1.2M annually in agency fees and continues to grow
- Published Author on Mediapost “Run, Don't Walk: Why Now Is The Time to Test Instacart Ads” and TotalRetail “Playing a Game of E-Commerce Catch-Up? Adopt a Digital Mindset to Fuel Transformation.”
Vice President, Business Development
Tinuiti
Boston, MA
10.2017 - 01.2019
- Quickly integrated with new Sales team post acquisition and become a Top Performer
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Adept at closing multi-channel, data driven opportunities
- Closed significant business with DTC, Retail, Technology, and eCommerce brands
- Built book of business that generated $1.6M annually in agency fees through using proven outbound prospecting tactics and strategies
- Top ranked Paid Social Sales Rep in Q4 2019 – closed four new deals that averaged $45K/month in agency fees
- Recognized by CEO as a key contributor for helping company attain overall sales goals for 2019
Vice President, Business Development
OrionCKB
Boston, MA
07.2015 - 10.2017
- Led new client acquisition efforts
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Hired, coached and mentored inside sales reps
- Closed significant Paid Social deals with DTC, Apparel, Subscription, and Jewelry brands
- Built book of business that generated $840K net new fees annually prior to acquisition
- Top ranked Paid Social Rep accounting for 65% of all net new business
Vice President, Sales
Accordant Media
New York, NY
01.2012 - 07.2015
- Partnerships & Business Development
- Led new client acquisition efforts
- Hired, coached and mentored inside sales reps
- Closed significant Paid Social deals with DTC, Apparel, Subscription, and Jewelry brands
- Built book of business that generated $840K net new fees annually prior to acquisition
- Top ranked Paid Social Rep accounting for 65% of all net new business
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Clarified roles, responsibilities and expectations of staff.
Head of New Business Development, East
Sizmek
New York, NY
06.2010 - 07.2012
- Drove new business sales initiatives that target online publishers, creative agencies, media buying agencies, and direct brands across New England, New York and D.C.
- Developed strategic relationships across multiple functional areas within both creative and media teams
- Expanded relationships and orchestrated complex deals across diverse business stakeholders.
- Sold complex enterprise software solutions and adapted to fast-growing and changing environments.
- Built strategic agency relationships with Universal McCann, Media Contacts, Carat, KSL Media, TMP, Blitz Media, Hill Holiday, TCAA and multiple other independent agencies
- Closed multiple $100K+ deals with direct advertisers such as Calvin Klein, Tiffany, EMC, and Sokolove Law
- Generated $2.25M Annual revenues for 2011.
- Explored full spectrum of relationships and business possibilities across client's entire org chart.
Director, Sales & Marketing
Bluestreak, Inc.
Watertown, MA
01.2009 - 06.2010
- Sold ad serving, data analytics and performance tracking solutions to agencies and corporate marketing teams
- Took to market leading edge product that combines conversion path analytics, attribution reporting, and contribution modeling to optimize media performance
- Quadrupled number of new client wins in FY09 which will generate $1.06M in revenues by the close of FY10
- Launched strategic partnership with leading Search (Bid Management) firm
Sales Director
Courseadvisor, Inc.
Wakefield, MA
10.2006 - 12.2008
- Hired post Series B funding round to transition sales from Channel driven to direct sales model
- Executed strategic plans for growth and new acquisitions.
- Built a client portfolio from the ground up that generated over $5M annually ($500,000/monthly run rate)
- Exceeded sales goals through effective time management and resource allocations.
- Sales contributions helped pave the way for Oct ‘07 acquisition by The Washington Post Company
- Achieved 160% quota attainment
Sales Director
Onesource Information Services, Inc.
Concord, MA
05.2005 - 10.2006
- Responsible for retention and growth of $7 million in annual revenue
- Client list included: General Electric, Electronic Data Systems, Computer Science Corp, Bain Consulting, Bearing Point, Marsh & McClennan Companies, Sun Microsystems, Microsoft Corporation, Cisco Systems, EMC, Automatic Data Processing, and Intel
- Suggested solutions and innovative ideas to meet client needs.
- Created demand by matching business problems to product and service solutions.
- Exceeded 2005 growth targets by 10X. Top performer in this category.
- Honored with 2005 Sales Achievement Award (“President's Club”)
Global Account Manager
Computer Sciences Corporation
Waltham, MA
05.2003 - 05.2005
- Led sales of complex IT outsourcing deals
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
- Retained and grew $7 million in revenue, held primary responsibility for four of the division's top 15 enterprise clients. Clients included: Bose Corp, Schneider Electric (Square D), Carrier Corp.
- Closed ten multi-year deals, renewed 11/11 major clients and signed over 1M in new business FY 2004.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed accounts to retain existing relationships and grow share of business.
- Ranked #1 - percentage of accounts renewed and total number of new deals closed FY2003, FY 2004
- Sales exceeded 117 % of quota in FY 2003.
Global Account Manager
Genuity
Woburn, MA
01.1997 - 01.2005
- Sold the outsourcing of Internet infrastructure services to major enterprise customers including Fidelity, Thompson Financial, Deutche Bank, Bose Corporation, Boston Stock Exchange, and Starwood Hotels and Resorts Worldwide.
- Sold new business into UTC, EMC, Harcourt Publishing, Digitas and through sales channel relationship with Sapient.
- Awarded President's Club 2000- 2003 based on exceeding sales quota achievement by more than 125%
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Identified, qualified, and closed complex, new virtual web hosting and managed storage opportunities.
- Taught courses in prospecting, qualifying and closing new business to regional sales teams
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
National Account Manager
Bolt, Beranek, And Newman
Cambridge, MA
01.1997 - 05.1999
- Sold managed hosting, security and access services into broad customer base that included: Fidelity, Pepsi Corp, Xerox, State Street Bank, Thomson Learning, Scudder Investments, University of Massachusetts, M.I.T, Gannett Publishing
- Completed Solution Sales Training. Technical training across wide range of IP-related services
- Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
- Efficiently resolved sales, service and account issues to maximize customer satisfaction.
- Generated total sales revenues in excess of $3 million per year FY 1997 and FY 1998
- Awarded President's Club 1998 based on exceeding sales quota by more than 125% per calendar year
Head Teacher and Director, Sports Program
New Canaan Country School
New Canaan, CT
08.1988 - 05.1995
- Taught English, History, French and coached Soccer, Hockey, and Lacrosse
- Oversaw entire middle school sports program
- Worked with teaching staff to evaluate individual progress and recommend appropriate learning plans.
- Maintained well-controlled classrooms by clearly outlining standards and reinforcing positive behaviors.
- Consulted with parents to build and maintain positive support networks and support continuing education strategies.
- Monitored students' academic, social, and emotional progress and recorded in individual files.
- Planned and implemented integrated lessons to meet national standards.
- Incorporated multiple types of teaching strategies into classroom.
- Incorporated exciting and engaging activities to achieve student participation and hands-on learning.
- Recruited and interviewed individuals for coaching jobs and other athletic department staff positions.
- Kept students on-task with proactive behavior modification and positive reinforcement strategies.
- Implemented creative ways to foster curiosity for complex principles through hands-on learning and planned activities.
Education
Master of Arts - High School Teaching
Fordham University
New York, NY 08.1995 - 1996.05
Bachelor of Arts - History
Trinity College
Hartford, CT 08.1984 - 1988.05
Skills
Prospect targeting
Affiliations
Board of Advisors, EdTek Services, Inc., (2008 – Present)Board of Advisors, BWG Strategy, (2019 – Present)
Accomplishments
Sales contributions resulted in three successful acquisitions
Hired as first sales leader for multiple startups
Recognized and recruited for Player Coach skillset
Member of 2020 Pond Hockey Classic Winning Team (50+ Division)
Interests
Cooking
Coaching Youth Sports
Mountain Biking
Quote
It is never too late to be what you might have been.
George Eliot
Timeline
Vice President, Head of Business Development
Anagram, An ISPD Company
01.2023 - Current
Board Member
BWG Strategy
01.2019 - Current
Director of Client Development
Catalyst, A WPP/GroupM Company
01.2019 - 01.2023
Vice President, Business Development
Tinuiti
10.2017 - 01.2019
Vice President, Business Development
OrionCKB
07.2015 - 10.2017
Vice President, Sales
Accordant Media
01.2012 - 07.2015
Head of New Business Development, East
Sizmek
06.2010 - 07.2012
Director, Sales & Marketing
Bluestreak, Inc.
01.2009 - 06.2010
Sales Director
Courseadvisor, Inc.
10.2006 - 12.2008
Sales Director
Onesource Information Services, Inc.
05.2005 - 10.2006
Global Account Manager
Computer Sciences Corporation
05.2003 - 05.2005
Global Account Manager
Genuity
01.1997 - 01.2005
National Account Manager
Bolt, Beranek, And Newman
01.1997 - 05.1999
Master of Arts - High School Teaching
Fordham University
08.1995 - 1996.05
Head Teacher and Director, Sports Program
New Canaan Country School
08.1988 - 05.1995
Bachelor of Arts - History
Trinity College
08.1984 - 1988.05
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