Cecelia Henninger
Social Media Manager
Summary
Dynamic Social Media Manager with a proven track record at Uptown Cheapskate, enhancing engagement through innovative content creation and executing strategic marketing. Proficient in Adobe Creative Suite and excelling in community engagement, I've significantly boosted sales and follower loyalty. Skilled in adapting to emerging trends and executing effective online strategies, as well as leading, organizing, and collaborating teams to smoothly execute business operations.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Uptown Cheapskate
08.2021 - Current
- Boosted engagement rates with the creation of compelling and visually appealing content in order to form a loyal following within the target audience.
- Managed multiple social media platforms including TikTok, Facebook, and Instagram, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms in order to adopt new strategies to stay ahead of the competition.
- Implemented content calendar to ensure timely and organized posting schedules across all channels, based on platform-specific analytics to maximize content visibility.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Assistant Retail Manager
Uptown Cheapskate
08.2021 - Current
- Maximized sales by developing creative merchandising displays that showcased products effectively, as well as increased inventory efficiency and improved product availability.
- Implemented loss prevention measures, resulting in a significant reduction in shrinkage levels.
- Supported senior management in implementing and upholding store policies and procedures, while implementing strategies focused on increasing store sales and customer satisfaction.
Social Media Marketing Intern
Houghton University
02.2021 - 05.2021
- Enhanced audience engagement through regular posting of relevant content on social media platforms, while designing and implementing social media campaign ideas.
- Applied creative problem solving to create business niches and design marketing strategies for new business upstarts.
Graphic Design Intern
Houghton University
09.2020 - 12.2020
- Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images for website graphics, logos and promotions for marketing purposes.
- Improved website functionality by redesigning, updating and implementing more user-friendly extensions.
- Enhanced program visibility by developing marketing materials and promoting services through digital channels.
Education
Bachelor of Science - Business Administration
Houghton University
9771 Willard Ave, Houghton, NY 14744 05.2001 -
Bachelor of Science - Communications
Houghton University
9771 Willard Ave, Houghton, NY 14744 05.2001 -
Skills
Social media management
Instagram, Facebook, Threads, Tiktok, Pinterest
Content creation and scheduling
Photo and video editing
Social media and online marketing strategies
Influencer collaboration
Community engagement
Trend monitoring
Web design and development
Adobe creative suite
Canva
Microsoft office (specializing in excel)
Microsoft office (specializing in excel)
Google platforms
Creative problem-solving
Trend monitoring
Organizational skills
Timeline
Social Media Manager
Uptown Cheapskate
08.2021 - Current
Assistant Retail Manager
Uptown Cheapskate
08.2021 - Current
Social Media Marketing Intern
Houghton University
02.2021 - 05.2021
Graphic Design Intern
Houghton University
09.2020 - 12.2020
Bachelor of Science - Business Administration
Houghton University
05.2001 -
Bachelor of Science - Communications
Houghton University
05.2001 -
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