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Cecelia M. Abedi

Cecelia M. Abedi

Healthcare
Stratford,CT

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Summary

Accomplished professional with track record of strategic business planning, hunter mentality, and proven ability to drive market growth. Engaged self-starter and entrepreneur with effective leadership and management expertise. Successful career spanning business and healthcare, demonstrating proficiency in development, sales, achieving results at both regional and national levels. Top performer and challenger in delivering impactful solutions.

Work History

Executive Physician Liaison

Center For Vein Restoration
02.2023 - Current
  • Instructing physicians on proper evaluation of vein disease, discussing manifestation of chronic venous insufficiency, understanding differences in competent valves vs incompetent valves.
  • Educating clinical teams on endovenous products and procedures used in stages of CEAP progression by utilizing non thermal techniques with VenaSeal closure system and Varithena, microfoam generating technology.
  • Recognized by Director of Sales, on national level, for accomplishing content-to-conversation-to-action. Successful execution of CEAP (clinical, etiology, anatomy, pathophysiology) charts in medical office exam rooms which strengthen provider to patient conversations related to venous disease.

Territory Sales Representative

Thuasne USA
03.2021 - 02.2023
  • Supporting orthopedic & prosthetic clinics within CT/NY/NJ markets resulting in a 20% increase in sales within the first year.
  • Exceeded sales targets by 150% for four consecutive quarters through effective territory management, cultivating relationships with over 25 key clients, significantly expanding company's market presence.
  • Expanded territorial client base by 35% by identifying new markets, conducting targeted outreach, and leveraging strategic negotiation skills.

Practice Development Director/Physician Liaison

ZPG
01.2018 - 02.2021
  • Maximized revenue, growth in practice performance through process improvement mapping, creation and delivery of practice model, salesforce software integration and team performance training for private practice expansion.
  • Increased patient flow and referral revenue by establishing provider-to-provider relationships.
  • Obtained relationships with specialties in; Internal Medicine, OBGYN, Pediatrics, Cardiology, Primary Care, Fertility, Sports Medicine, Pain Management: Yielding 6.4 referrals per day.

Senior Account Executive

Concentra, A Select Medical Company
01.2014 - 01.2018
  • Transformed sales operations in 5 occupational health clinics. Streamlined effectiveness of clinical teams to ensure sales protocols, procedures and monthly revenue targets are being met.
  • Won 496 new opportunities, resulting in $3,018,722.90 actual closed opportunity value in revenue, high result in flow through.
  • MVP Award Honor, Presented by John DeLorimier EVP, Chief of Sales and Marketing Officer; In recognition of having met highest standards of excellence and outstanding performance by championing and committing to Concentra's Effective Selling Strategies for Q4, February 2016 2nd Recognition by Eric Farabaugh VP of Sales for highest opportunity closes in nation, opportunities totaled $220,935, November 2016.
  • Recognized by Kevin O' Janovac, SVP of Sales for succeeding at obtaining highest sales achievement in nation and largest opportunity close in Northeast, Opportunity totaled $99,500, March 2015.

Territory Manager

Life Global Group
12.2012 - 12.2013
  • Acknowledged by President of Life Global; Outstanding job on achieving sales quota in Life Global media, Coda air filtration, GPS Dishware and micro manipulation tools in 2013.
  • Advanced development of territory extracting 91% of new sales.
  • Pioneered relationships with individual embryologists hospitals, group practices and clinics including; Yale, UCONN, Columbia and NYU Langone.
  • Created new revenue stream through Coda Air Filtration trials, increased standing orders and purchases of new filtration units leading to 42% increase on growth sales.

Proprietor

Plush
10.2010 - 11.2012
  • Grew business by developing business plans, hiring staff and obtaining initial investments.
  • Managed financial operations including analysis of monthly profit and loss statements, inventory control, payroll, and sales.
  • Executed comprehensive merchandise assortment strategy considering customer preferences, market trends, and sales data.
  • Cultivated and maintained strong relationships with vendors. Negotiated terms, pricing, and exclusivity agreements to ensure optimal product selection and profitability.

Education

Bachelor of Science - Healthcare Management

Albertus Magnus, Tagliatela School of Business
New Haven, CT

Overview

13
13
years of professional experience

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