Cecil Walker
Lexington,NC
Summary
Results-driven sales leader within the automotive aftermarket sector, specializing in innovative training and strategic sales management. Demonstrates expertise in KPI analysis and client acquisition, contributing to consistent revenue enhancement and strong client relationships. Known for adaptability and exceptional problem-solving skills that drive performance in highly competitive environments.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Owner/Consultant/Sales
Creekwood Services
Lexington, North Carolina
03.2025 - Current
- Collaborates with distributors in the U.S. and Canada to offer cold-calling services.
- Presents maintenance programs to potential automotive service centers for consideration.
- Provides training for distributors on effective sales presentations, and cold calling strategies.
- Delivers product training to distributors and service centers to emphasize features, benefits, and advantages.
- Provides equipment training on various pieces of equipment and tools for automotive service.
- Provides expertise on optimizing business development within specific regions.
- Researches and provides additional product opportunities to distributors to enhance revenue opportunities.
- Designs and prints apparel designs and accessory materials (heat press and sublimation).
Director of Sales Excellence
ITW Professional Automotive Products
Lakeland, FL
11.2006 - 01.2025
- 2019–2024 – Director of Sales Excellence
- Guided a diverse team of chemists, quality managers, and technical specialists.
- Managed the development of new products and the reformulations of existing products.
- Provided internal training to the sales team, as well as field training to distributors and dealership service centers.
- Implemented a web-based system to facilitate broader training dissemination.
- Developed and oversaw the administration of the Protection Plan Programs.
- 2016–2018: Sales and Ops Manager.
- Managed the Customer Service team for domestic and international sales.
- Provided analytic support and ideation input for the domestic and international sales teams.
- 2010–2016 - National Training Manager
- Training Manager responsible for sales and technical training at distributorships and dealership service centers.
- Worked with sales representatives to ensure their understanding of dealership fixed operation needs, including, but not limited to, ELR, parts margins, and shop productivity.
- Developed successful Multi-Point Inspection programs and trained dealership personnel, as well as ITW personnel, on the process.
- 2006-2010 - Direct Sales Manager.
- Direct Sales Manager for the region encompassing parts of NC, SC, GA, and FL.
- Oversaw annual sales growth of the Southeast Direct division within ITW Professional Automotive Products (Wynn's).
Sales Manager
Pro Chem Distributors
Raleigh, NC
03.2003 - 11.2006
- Led sales team for the largest Wynn's Distributor, encompassing parts of VA, NC, and SC.
- Executed sales efforts and maintained engagement throughout final discussions.
- Developed individual sales plans for various dealership service centers to ensure success.
- Provided in-store training on sales processes, as well as technical processes.
- Developed fixed operations KPI spreadsheets to evaluate and refine dealership fixed operation processes.
- Managed warehouse and inventory activities.
Service Manager
Modern Automotive Network
Winston Salem, NC
06.1994 - 10.2002
- Managed service staff to ensure customer satisfaction and compliance with company policies.
- Developed and maintained relationships with customers, vendors, and suppliers.
- Monitored service performance metrics to identify areas of improvement.
- Created detailed reports on service activities for senior management review.
- Created standard operating procedures for all service functions.
- Forecasted department goals and objectives and enforced deadlines for quality service and speedy task completion.
Education
High School Diploma -
Lexington Senior High School
Lexington, NC06-1984
Some College (No Degree) - Business Administration
Davidson County Community College
Lexington, NCSkills
- Sales leadership and training
- Sales team training
- Sales funnel management
- KPI analysis
- Client acquisition
- Trade show representation
- Multitasking
- Market and competitive analysis
- Product Knowledge
- Adaptability
- Problem-solving abilities
Affiliations
- Sports enthusiast
- Avid RV camper
Certification
- ATCON certified on 7 controllables when working as service manager.
References
References available upon request.
Timeline
Owner/Consultant/Sales
Creekwood Services
03.2025 - Current
Director of Sales Excellence
ITW Professional Automotive Products
11.2006 - 01.2025
Sales Manager
Pro Chem Distributors
03.2003 - 11.2006
Service Manager
Modern Automotive Network
06.1994 - 10.2002
High School Diploma -
Lexington Senior High School
Some College (No Degree) - Business Administration
Davidson County Community College
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