Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Cecil R. Cross II

Summary

Strategic creative leader with 10+ years of experience in brand positioning, campaign development, and team leadership. Proven track record of delivering innovative marketing solutions that effectively translate complex concepts into compelling narratives while maintaining brand consistency. Expert in developing voice, tone, and messaging frameworks that resonate with diverse audience segments. Accomplished at inspiring creative teams, fostering cross-functional collaboration, and mentoring staff to support professional growth. Exceptional problem-solver with strong time management skills and the adaptability to thrive in dynamic environments.

Overview

10
10
years of professional experience

Work History

Associate Creative Director

Amazon
01.2023 - 12.2023
  • Conceptualized and executed strategic, big-idea campaigns for Amazon Freight, establishing brand positioning and creating a new category within the logistics organization
  • Led cross-functional creative teams in delivering cohesive, high-quality marketing content across multiple channels
  • Developed comprehensive brand voice and messaging frameworks ensuring consistency across all customer touchpoints
  • Created and executed a concept-driven campaign that generated over 4M+ YouTube views, managing the project from ideation to execution
  • Crafted strategic creative briefs and provided technical and creative direction to agency partners
  • Mentored junior team members, fostering professional growth and elevating team output quality

Senior Copywriter

Amazon
03.2022 - 01.2023
  • Spearheaded brand voice development for Amazon Clinic, simplifying complex healthcare concepts into accessible content.
  • Developed omnichannel campaign strategies that increased product adoption across web, email, social, and in-app platforms.
  • Created data-driven content strategies to enhance engagement with target audiences.
  • Delivered strategic presentations to senior executives and cross-functional stakeholders, ensuring alignment on objectives.

Principal Copywriter

Root Insurance
02.2021 - 03.2022
  • Drove nearly 15 percent growth in new customers through innovative, multi-channel marketing campaigns.
  • Developed targeted messaging strategies based on customer personas, enhancing conversion rates.
  • Translated complex telematics data and technical insurance concepts into clear messaging for diverse audiences.
  • Led website overhaul initiative to enhance brand voice and improve technical information presentation.

Senior Copywriter

American Cancer Society
10.2017 - 06.2020
  • Developed data-driven storytelling content that raised nearly $70M for programs in 2018.
  • Crafted strategic omnichannel marketing campaigns to enhance brand engagement through partnerships.
  • Created action-oriented campaigns requiring deep subject matter expertise for complex health initiatives.
  • Led creative presentations for clients, effectively communicating intricate concepts to diverse stakeholders.

Senior Copywriter

DigitasLBi
02.2014 - 09.2017
  • Led teams of junior copywriters and UX designers in the technical refresh and platform migration of NissanUSA.com to Adobe Experience Manager
  • Oversaw content development with an emphasis on quality, technical accuracy, and customer engagement optimization
  • Collaborated with technical teams to create site maps, wireframes, and interactive prototypes aligned with business objectives

Education

Mass Communications, Journalism

Clark Atlanta University
05.2004

Skills

  • Creative Leadership & Mentorship
  • Team leadership and professional development
  • Cross-functional collaboration
  • Creative excellence standards
  • Strategic presentation delivery
  • Campaign Development & Storytelling
  • Strategic campaign conceptualization
  • Brand voice and messaging frameworks
  • Concept-driven creative execution
  • Omnichannel content strategies

References

Available Upon Request

Timeline

Associate Creative Director

Amazon
01.2023 - 12.2023

Senior Copywriter

Amazon
03.2022 - 01.2023

Principal Copywriter

Root Insurance
02.2021 - 03.2022

Senior Copywriter

American Cancer Society
10.2017 - 06.2020

Senior Copywriter

DigitasLBi
02.2014 - 09.2017

Mass Communications, Journalism

Clark Atlanta University

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