Cecilia Alvarez
Tucson,AZ
Summary
Energetic Sales Brand Ambassador with seven years of experience successfully promoting products. Expert at creating and building positive experiences with consumers and specific brands while also creating strong relationships with key account buyer. Skilled Ambassador who looks for positive outlets with in accounts to create visibility with Brands to rebuild momentum. Great at drawing large crowds, explaining product benefits and using strategic selling tactics to increase revenue. Skilled in public speaking, brand development, brand marketing and customer interaction. Along with being personable, outgoing and having the ability to representing products and delivering presentations too small or large groups. Excellent customer service skills and always up for tackling new challenges.
Overview
20
20
years of professional experience
Work History
Sales Representative
RNDC
Tucson, AZ
08.2021 - Current
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Determined problem areas and resolved issues related to profitability and business objective achievement.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
Sales Brand Ambassador
Sazerac
Tucson, AZ
09.2019 - 07.2021
- Attended to on and off premise building brand awareness and creating positive relationships with key buyers at accounts.
- Focused on strategic plans built with Nielson data to drive positive growth results.
- Maintained positive growth in brands represented.
- Focused on Fireball Cinnamon Whiskey, Wheatley Vodka, Souther Comfort, and Rams Point who all had over 3% from previous year in designated market.
- Also focused on Buffalo Trace with over 18% from previous year, and Corazon Tequila with over 28% over previous year in designated market.
- Build brand awareness by creating eye catching displays in off premise and creative intriguing cocktails in on premise.
Brand Ambassador/ Market Manager
DPA LLC
Tucson , AZ
10.2016 - Current
- Set up and broke down promotional booths and tents, talked to potential customers and developed connections with customers for successful promotional events.
- Wrote media alerts and developed social media campaigns to promote Fireball Whiskey, Dulce Vida Tequila, Southern Comfort, Dobel Tequila, Three Olives Vodka, along with other phenomenal brands.
- Provided customer service using extensive knowledge of distillation process on making of different spirits and unique approach each brand takes to make it their own.
- Snapped professional quality photographs to use on social media channels for promotional campaigns.
- Communicated product value, quality and style to educate and entice potential customers.
- Researched and organized competitor information using social media and competitors home websites with reviews.
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Responsible for planning and organizing sampling events by working hand-in-hand with retail store managers and leaders. Along with composing Tucson BA Team, training and scheduling Brand Ambassadors for events.
- Increased brand awareness, conducted field recruiting and attended over 550 industry events annually.
Brand Ambassador
Mktg Inc.
Tucson, AZ
04.2013 - 09.2019
- Built and maintained media and coalition lists.
- Communicated product value, quality and style to educate and entice potential customers.
- Executed media campaign designed to raise company profile in preparation for IPO.
- Drafted post-event evaluations, compiled results and recommended changes for future events.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 50 key accounts.
- Developed partnerships with local businesses to secure third party promotions.
- Boosted conversion rates by 35% through innovative customer relationship building and landing page optimization.
- Cultivated and managed relationships with key clients, vendors and community partners.
Brand Ambassador
Clearly Promotions
Tucson, AZ
03.2014 - 09.2019
- Snapped professional quality photographs to use on social media channels for promotional campaigns, along with hashtags and handles for companies such as Coca Cola.
- Increased brand awareness, set up footprint, and educated consumers on Coca Cola "World Without Waste" program.
- Overlook team, provide tasks, and answer questions about Coca Colas role in recycling.
Education
Bachelor of Science - Journalism, Broadcast
University of Arizona
Tucson, AZ2015
Associate of Arts - Communications
Cochise College
Douglas, AZ2011
High School Diploma - undefined
Bisbee High School
Bisbee, AZ2008
Skills
- Campaign management
- Photography
- Product demonstration
- Social media expertise
- Branding
- Lead generation
- Reporting and documentation
- Marketing and advertising
- Sale expertise
- Event planning
- Public relations
- Tech-adequate
- Leadership
- Scheduling
- Exceptional attention to detail
- Promotions and contests
- Fluent in Spanish
- Relationship builder
- Efficient under pressure
- Organized
- Web 20 savvy
Timeline
Sales Representative
RNDC
08.2021 - Current
Sales Brand Ambassador
Sazerac
09.2019 - 07.2021
Brand Ambassador/ Market Manager
DPA LLC
10.2016 - Current
Brand Ambassador
Clearly Promotions
03.2014 - 09.2019
Brand Ambassador
Mktg Inc.
04.2013 - 09.2019
Bachelor of Science - Journalism, Broadcast
University of Arizona
Associate of Arts - Communications
Cochise College
High School Diploma - undefined
Bisbee High School
Similar Profiles
Gary ORTEZGary ORTEZ
Route Driver at RNDCRoute Driver at RNDC
Blake SgambaBlake Sgamba
District Sales Manager at RNDCDistrict Sales Manager at RNDC
Roy SanchezRoy Sanchez
Chain Sales Consultant at RNDCChain Sales Consultant at RNDC
Michelle StanwoodMichelle Stanwood
Sales Representative at RNDCSales Representative at RNDC
Christina L. KellyChristina L. Kelly
Admin Assistant at Aspire Wealth PartnersAdmin Assistant at Aspire Wealth Partners