Cecilia Gerona

• Organic content and paid advertising for McAfee® All-In-One Protection, Bauducco® Food, Babaria® Beauty, DKT® Health and Syngenta® Agriculture.
• Managed 3 teams daily and teamwork in pitches.
• Win Syngenta account and increased Bauducco Latam engagement in Meta by 25%.
• Develop compelling, simple and inspiring copy to drive engagement across platforms.
• Client presentations in English and Spanish.
• Work closely with social media. Think strategically about content to drive results.

• Ideas and scripts for TV promos
• Movie trailer ideas and scripts
• Campaigns for special editions
• Promo shoots with celebrities
• Branding and programming spots
• Collaboration with content and editing for special edition book for the 50th anniversary of Artear.
  
• Signals I´ve worked for: El Trece Internacional, Quiero, Volver, Canal A.

• Business Management.
• Regional coordination of the school network.
• Responsible for student admissions.
• Coordination of traditional annual trainings and 3-day intensive workshop.
• 2 new opening courses.
• Coordination of goals with teacher staff.
• Attendance and coordination of the stands in Ad Festivals.
• Producing new projects such as website redesign, content and production of institutional magazine.

Wegowild.com

• Research, writing and edition for sustainable travels for families articles.
• SEO - Use search engine optimization strategies with keyword to boost online visibility and reach audience.

Travel Magazine

• Travel content ideas
• Writing travel articles
• Go on tours and press trips to gather valuable info for future articles.
• Editing to refine content, ensure clarity, and take the reader on a journey through words
• Publish short stories.

• Ideas and concepts for Ad campaigns.
• Prints, Film, Audio, OOH, 360° mediums.
• Brands I´ve worked for: Ford® Automotive, Ituran® Insurance, Knoor® Food, Syngenta® Agriculture, Bank of Boston Foundation® Education.

• DDB: Creative ideas and campaigns for Budweiser pitch.
• McCann: Brands I´ve worked for: Fanta® Soft drink, Schweppes® Soft drink, Oral B® Health.

• Creative ideas and copywriting.
• Prints, Ambient and Direct Marketing mediums.
• Brands I´ve worked for: Sony®, Oca® Delivery Services, Focus® Image and Reels Professional Services, among others.