Cecilia Piche
Tacoma,WA
Summary
Entrepreneurial and creative Social Media Strategist turning innovative ideas into tangible results. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Passionate about promoting lasting customer satisfaction by delivering quality service and unparalleled support.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Founder/CEO
Mimosa Bakery
01.2020 - 03.2023
- Created organization's branding, mission, and vision statements.
- Initiated strategy to drive company growth and increase market share and profitability.
- Oversaw divisional marketing, advertising and new product development.
- Identified business development challenges and customer concerns for proactive resolution.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Secured funds to cover business obligations by tracking expenses and budgeting accurately.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed a social media strategy to increase brand awareness and sales.
- Grew Instagram by 2K followers in 7 months.
- Maintained a 7% engagement rate on Instagram & Facebook.
- Increased monthly impressions by 12K.
Social Media Strategist
Amplified Software
12.2021 - 12.2022
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Strategized and developed content for client's website and social media publications.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Increased customer engagement to 8%.
B2C Marketing
Freelancer
01.2021 - 01.2022
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed campaigns and specific marketing strategies for clients.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Assisted in development of products and services previously unrepresented in industry to increase shares in new markets by 20%.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Worked closely with in-house design team to develop visuals for content.
Social Media Manager
Top Floor Marketing
12.2019 - 12.2020
- Increased customer engagement by 6%.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and copywriting.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Led crisis communications and media relations activities in response to challenging situations.
Communications Intern
Origami Brand Studio
08.2019 - 12.2019
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Helped with photo and video production and performed visual and sound editing tasks.
- Developed campaigns to increase public awareness of company and engage customers.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Customer Service Specialist
OneLink BPO
12.2017 - 08.2019
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
- Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
- Maintained and managed customer files and databases.
- Applied basic sales strategy to engage customers and present solutions to suit individual needs.
- Answered constant flow of customer calls with minimal wait times.
Education
Communications & Public Relations -
American University
Managua, Nicaragua02.2019
High School Diploma -
Bishop Blanchet High School
Seattle, WA07.2010
Skills
- Networking
- Project Management
- Developing Targeted Leads
- Event Management
- Influencer Collaboration
- Content Generation
- Lead Development
- Brand Development and Awareness
- Facebook, Instagram, LinkedIn
- Content Strategy
Certification
- Licensed Content Marketing Specialist - February 2022 - February 2023
- Licensed Digital Marketing Strategist - February 2022 - February 2023
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Elementary
Timeline
Social Media Strategist
Amplified Software
12.2021 - 12.2022
B2C Marketing
Freelancer
01.2021 - 01.2022
Founder/CEO
Mimosa Bakery
01.2020 - 03.2023
Social Media Manager
Top Floor Marketing
12.2019 - 12.2020
Communications Intern
Origami Brand Studio
08.2019 - 12.2019
Customer Service Specialist
OneLink BPO
12.2017 - 08.2019
Communications & Public Relations -
American University
High School Diploma -
Bishop Blanchet High School
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