Cecilia Reyes
Summary
Versatile Marketing Specialist knowledgeable about both traditional and digital marketing strategies. Flexible team player highly effective at applying diverse skills to all areas of marketing.
Overview
10
10
years of professional experience
Work History
Digital Marketing Specialist
Machinery Marketing International
Chicago, IL
04.2022 - 03.2025
- Developed marketing strategies for existing products, services, and new product launches.
- Created content for various social media platforms including Meta, Twitter/X, LinkedIn and TikTok.
- Managing and optimizing paid campaigns across social media and search engines, while enhancing organic search rankings.
- Designed visuals such as infographics, logos, and banners for the company website and other digital outlets.
- Generated and monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Identified potential markets and market segments with desired customers, and gaps for optimum product demand.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Developing and executing email marketing strategies to drive engagement and conversions. Monitored competitor activity to identify new opportunities for growth.
- Leveraged analytics tools such as Google Analytics to track website traffic trends.
- Spearheaded initiatives to elevate engagement KPIs, achieving measurable improvements in key performance indicators
- Utilized SEO best practices to increase website visibility and organic search rankings.
- Updated existing web pages with new content or features as needed.
- Organized trade shows and product demonstrations in order to promote products or services.
Digital Marketing Manager
B. Coleman Aviation
Gary, IN
07.2020 - 02.2022
- Conducted in-depth analyses of visitor data with Google Analytics.
- Managed planning and logistics for hangar-related events.
- Managed email marketing campaigns from conception to execution.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Designed effective email communications for both clients and tenants.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
Digital Marketing/Customer Relations Manager
Napleton's River Oaks Honda
Lansing, IL
02.2019 - 06.2020
- Directed management of social media platforms and crafted compelling content
- Designed email marketing campaigns to increase customer loyalty and engagement rates.
- Refined website content for improved clarity and accessibility
- Tracked performance of campaigns using analytics tools like Google Analytics.
- Partnered with Oak Hill Marketing to produce video and campaign projects.
- Engaged with the community to advance brand awareness at local events.
- Distributed post-purchase surveys to customers.
- Created reports summarizing customer feedback and complaints for management review.
- Collaborated with product development teams to share customer feedback and drive product improvements.
Creative
NYCH Gallery
Chicago, IL
08.2015 - 12.2018
- Oversaw various social media platforms and designed flyers for upcoming events.
- Documented gallery events through photography and post-processing for online platforms.
- Coordinated event planning activities for opening receptions.
- Participated in charity events organized by Matt Forte for Chicago youth programs.
- Provided creative direction to other designers on projects.
- Boosted customer base penetration with creative promotional approaches.
- Developed creative concepts based on input from the Creative Director as needed.
- Developed creative ideas for promotional contests, giveaways.
- Presented creative concepts and strategies to senior management and clients, effectively communicating the vision and rationale behind creative decisions.
- Assisted in developing creative strategies for marketing campaigns.
- Developed creative solutions to address production challenges.
- Managed the creative process, working closely with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials.
Communications/Public Relations Intern
YMCA of Metro Chicago
Chicago, IL
02.2018 - 05.2018
- Generated event announcements on local web platforms.
- Monitored promotional event traffic through tools like Google Analytics and Meltwater Engage.
- Developed content tailored to social media platforms.
- Crafted announcements designed to captivate attention of various media channels for upcoming functions.
- Carried out one-on-one interviews to create staff profiles and write blog content.
- Constructed layouts and graphic designs for staff e-bulletin.
- Maintained a database of contact information for media outlets and influencers.
- Compiled media lists for press releases and other announcements.
- Developed and maintained close working relationships with members of press.
- Researched potential partners, sponsors, and vendors for collaborations.
- Collected data on competitor activities for comparison purposes.
- Tracked progress of ongoing projects using project management tools.
Education
Bachelor of Fine Arts - Advertising
Illinois Institute of Art
Chicago06-2017
Medical Administration -
Everest College
Merrillville, IN05-2008
Skills
- Adobe Creative Suite
- Canva
- CapCut
- Microsoft Office
- Meltwater/Meltwater Engage
- Wrike Project Management
- ClickUp
- Sprout Social
- Mailchimp
- Hootsuite
- Hubspot
- Zoominfo
- Google Merchant Center
- Google Analytics
- Google Ads Manager
- Meta Ads
- Salesforce
- SpyFu
- Moz
- Chatgpt
- WordPress
- A/B Testing
- Data analysis
- E-commerce operations
- Email marketing
- Social media management
- Paid media campaign management
- Blog writing
- Video creation
- Press release composition
- Market research
- Copywriting
- Photography
- Graphic design
- Event planning
- Tradeshow coordination
Languages
Spanish
Native/ Bilingual
Timeline
Digital Marketing Specialist
Machinery Marketing International
04.2022 - 03.2025
Digital Marketing Manager
B. Coleman Aviation
07.2020 - 02.2022
Digital Marketing/Customer Relations Manager
Napleton's River Oaks Honda
02.2019 - 06.2020
Communications/Public Relations Intern
YMCA of Metro Chicago
02.2018 - 05.2018
Creative
NYCH Gallery
08.2015 - 12.2018
Bachelor of Fine Arts - Advertising
Illinois Institute of Art
Medical Administration -
Everest College
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