Hi, I’m
Cecilia Wall
Busines Development
Richfield,MN
Summary
High-achieving Business Development Representative bringing expertise in marketing, sales and operations. Consults with customers, builds strong relationships and increases sales numbers. Skilled in presenting educational material that results in an average conversion rate of 45% and consistently developing successful marketing strategies. Historically closing 72% of all sales through customer relationship management, sales timeline management and new market leads with a 98% retention rate for renewals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
years of professional experience
1
Certification
Work History
Breitenfeldt Group
Business Development Representative – Pre-Sales
02.2023 - Current
Job overview
- Deliver engaging Medicare educational presentations to groups of up to 40 prospective clients, conveying complex healthcare concepts in accessible language to enhance comprehension and empower informed choices
- Demonstrate strong interpersonal and communication skills, effectively addressing audience questions and concerns, contributing to heightened confidence in healthcare choices
- Facilitate the seamless transition of interested prospective clients to the sales team after presentations, maintaining a consistent 75% conversion rate for cold leads into warm leads
- Collaborate with the sales team in closing sales for 18% of presentation leads within the initial 12 months and an additional 27% over the subsequent two to four years, significantly contributing to revenue growth
- Maintain a 98% retention rate for all clients year after year
- Schedule and coordinate 10 to 16 marketing events monthly, maintaining relationships with up to 20 venues, negotiating rental rates for optimal return on investment
- Increased cold prospect attendance at Medicare educational presentations by 33% from 2021–2022 and an additional 6.25% in 2023 by evaluating untaped new markets and increasing marketing initiatives in those areas
- Evaluate and minimize duplicate work and inefficiencies among the team, resulting in an increase in work productivity
- Collaborate with Financial Advisors as a brand ambassador to promote client referrals and maintain positive relationships based on trust and expertise
- Implement and execute customer success initiatives, such as outreach campaigns and surveys, to gather feedback, measure satisfaction, and identify areas for continuous improvement in the health insurance renewal process
- Utilized Salesforce CRM tools and data analytics to track and analyze marketing and sales performance, enabling data-driven decision-making and continuous improvement in marketing strategies.
Alchemy365
Group Fitness Coach
03.2023 - Current
Job overview
- Relate to members pre-class to humanize the predictable
- Check in on their goals as an athlete and an individual
- Prepare the class for the upcoming work out and answer any questions from members regarding modifications and movements
- Understand potential new clients
- Get to know visitors to the gym and learn what their goals are for fitness
- Determine if they are a good fit for our service and encourage them to enroll in a monthly membership
- Concisely summarize the daily workout in 5 minutes
- Make new members feel welcomed and celebrate any member accomplishments
- Continually learn and develop new ways to communicate complex movements to new athletes
- Maintaining relationships and positive instruction to encourage their development and commitment to the brand
- Have fun and create an environment where individuals feel alive
- Understand the goal of the gym is to help people live their best lives outside of the gym.
Breitenfeldt Group
Medicare Customer Service– Customer Success Manager
07.2020 - 02.2023
Job overview
- Conducted 80+ personalized consultations with Medicare members during fall enrollment, aligning health insurance plans with individual needs and preferences
- Provided clear explanations of plan options, coverage changes, and costs, ensuring members knew their coverage for the upcoming year
- Offered assurance and support, especially when members requested further review or clarification regarding their health insurance options
- Collaborated cross-functionally with internal teams, including insurance providers' staff, to address member queries, troubleshoot issues, and ensure a seamless member experience when using their insurance
- Escalated issues when inaccurate information was received from insurance providers service team
- Proactively identified opportunities for members to receive higher coverage for cost savings based on individual member profiles, contributing to increased member satisfaction and loyalty along with increased referrals and new sales
- Achieved an exceptional 98% customer retention rate, surpassing the industry standard of 70%, demonstrating a commitment to maintaining high levels of customer satisfaction and loyalty.
Youth With A Mission
Volunteer
01.2019 - 06.2020
Job overview
- Participated in 2 international missions’ teams to 3 different nations and worked with 7 local church groups to serve their communities
- Adapted quickly to new environments, demonstrating flexibility and resilience in challenging situations
- Managed mission team finances to ensure the budgets were maintained through 3 months missions’ trips
- Assisted in resolving budget misunderstanding for food and lodging accommodations working through language and financial barriers
- Developed a key-hole garden seminar to teach to a community in Kambala, Tanzania
- Trained local mothers on how to build gardens to conserve water and improve soil nutrition
- Collaborated with the local church to ensure successful implementation of the key-hole garden after our team left
- Supported Local initiatives by volunteering with Australian Relief and Mercy Service to help families in crisis in and around Perth, Australia
- Aided in short term relief services for underprivileged and low-income families
- Lead a kitchen cleaning crew of 20 students to make sure the industrial kitchen and dining room for 400 was cleaned after family-style dinner service.
Breitenfeldt Group
Medicare Sales Insurance Agent - Customer Account Executive
10.2016 - 12.2018
Job overview
- Maintained a robust schedule of 12 appointments per week, ensuring a consistent flow of prospects
- Conducted comprehensive consultations with potential clients, gaining insights into their healthcare needs
- Provided expert guidance on personalized Medicare plans and coverage options, leading to a high rate of prospect follow-up and sales closing rate of 72%
- Successfully introduced new customers to the customer success team, ensuring a seamless transition for continued customer service excellence after initial policy sale
- Researched Medicare policies to stay informed on new updates, ensuring accurate information for appointments, and establishing credibility among new business
- Established and maintained positive relationships with clients, leveraging trust and transparency to convey the added value of service and education our business brings compared to competitors in the insurance market
- Established a streamlined process for tracking client milestones, facilitating prompt decision-making and minimizing the risk of coverage gaps
- Emphasized the importance of timely actions to maintain continuous and uninterrupted insurance protection
- Implemented strategic follow-up procedures to maintain engagement with potential clients, ensuring a continuous sales pipeline and maximizing conversion opportunities
- Achieved consistent success in closing sales, maintaining a 72% closure rate.
Grill Star Catering
Customer Experience Manager & Trainer
Job overview
- Train new employees on set up and tear down of temporary food stand
- Teach customer service engagement and order taking to create a welcoming and enjoyable experience for customers
- Provide white glove service to hosts ensuring they are satisfied and have no concerns with food service during their event
- Ensure payment is received prior to event ending
- Ensure all new teams can meet event standards by having the correct equipment and a positive attitude towards our hosts’ guests
- Encourage and uplift team members to maintain a positive working environment.
Education
St. Olaf CollegeNorthfield, MN
Bachelor Of Arts in Dance Management Studies Concentration
University Of The NationsPerth, Western Australia
Certificate in Community Development from Community Development
Skills
CoachingCollaborationStrong CommunicatorOnline LearningTraining effectivenessMarket trends and regulatory changesMarket ResearchTraining and developmentTeamworkCustomer Relationship ManagementEmpower SellersBusiness DevelopmentData AnalyticsPrioritize workloadProject ManagementEvent planningFacilitationDynamic presentingHands-on teachingAccount Executive
Account Management
Lead Development
Lead Generation
Pipeline Management
Market development
Strong relationships
Relationship building and management
Sales expertise
Business development and planning
Customer Relationships
CRM proficiency
Certification
Residential Insurance Producer, NPN #18252295, Minnesota Department of Commerce, 12/2016
Timeline
Group Fitness Coach
Alchemy365
03.2023 - Current
Business Development Representative – Pre-Sales
Breitenfeldt Group
02.2023 - Current
Medicare Customer Service– Customer Success Manager
Breitenfeldt Group
07.2020 - 02.2023
Volunteer
Youth With A Mission
01.2019 - 06.2020
Medicare Sales Insurance Agent - Customer Account Executive
Breitenfeldt Group
10.2016 - 12.2018
Customer Experience Manager & Trainer
Grill Star Catering
St. Olaf College
Bachelor Of Arts in Dance Management Studies Concentration
University Of The Nations
Certificate in Community Development from Community Development