Cecilia M. Stephenson
Digital Campaign Manager
California
Summary
Results-driven senior digital campaign manager with over 6 years of experience managing and optimizing omnichannel digital marketing initiatives in multiple verticals such as healthcare, travel, food and beverage, and entertainment. Proven track record of driving revenue growth, improving operational efficiency, and delivering exceptional client satisfaction. Effective partnership with the sales team to plan marketing strategies that are client-focused and maximize return on investment. Strong managerial support and training capability within the company. Some competencies include Google Suite, MS Suite, Basecamp, Meta, Paid Search, Email Marketing, Analytics and Project Management. Seeking a challenging position to leverage my skills and expertise in advertising operations management.
Overview
11
11
years of professional experience
4
4
Certification
Skills
- Campaign Performance Tracking
- Market Trends Analysis
- Analytics
- Strategic Marketing
- Omnichannel Advertising
- Project Management
Work History
Senior Campaign Manager
Tribune Media Group
, FL
07.2017 - Current
- Lead a team of advertising operations specialists and collaborate with cross-functional teams to ensure successful execution of digital advertising campaigns
- Develop and implement operational strategies to streamline processes and maximize efficiency in campaign execution, tracking, and reporting
- Manage ad server platforms and technologies, ensuring accurate ad trafficking, targeting, and tracking
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for campaign optimization
- Collaborate with sales teams and clients to define campaign objectives, requirements, and KPIs
- Conduct regular stakeholder meetings to provide campaign updates, address concerns, and identify opportunities for account growth
- Oversee quality assurance processes to ensure accuracy and adherence to industry standards
- Stay up-to-date with industry trends, new technologies, and best practices in advertising operations.
CRM Project Manager
EXP35
, FL
08.2015 - 07.2017
- Led projects with deliverables, deadlines, and key milestones
- Maintained timelines for production views with development schedules
- Define technical requirements and various needs related to services and integration and manage technical discussions with stakeholders and internal teams
- Developed and managed budgets and business requirements
- Effectively presented ideas and product scope to internal and external audiences
- Developed and continued discovery processes with key stakeholders and project teams
- Maintained client communications to provide status and product awareness
- Participate in the development and improvement of project management processes.
Business & Communications Project Coordinator
Microsoft
, FL
07.2014 - 07.2015
- Provided administrative support to all team projects to include reports and strategic communications
- Tracked all action items and recommendations, assigned and follow-up with the team members
- Assisted team with monthly reporting, coordinating with team members to validate data for monthly presentations
- Identified, resolved and/or escalated potential client issues
- Planned and managed all aspects of meetings and events, including RFP's, venue recommendations, contract negotiation, registration, financial management and all details surrounding conference/meetings complying with the global security regulations.
Sales & Marketing Project Coordinator
Microsoft
, FL
01.2013 - 09.2013
- Managed remotely full range of logistics to support multiple trainings
- Negotiated venue contracts for offsite meetings
- Selected catering, audio visual and set up for each class based on delivery format/need
- Conducted weekly operations review meetings
- Assisted trainers with a variety of support operations to more efficiently and effectively facilitate training and development
- Monitored and pushed registration for all classes.
Education
Bachelor of Business Administration - Marketing
Western Governors University
Executive Project Management -
Florida Atlantic University
Boca Raton, FL2016
Lean Six Sigma Green Belt -
Florida Atlantic University
Boca Raton, FL2016
References
References Available upon request
Certification
- Google Analytics Certification
- Google Ads Certification
- Google Ads Search Certification
- Simplifi DSP
Timeline
Senior Campaign Manager
Tribune Media Group
07.2017 - Current
CRM Project Manager
EXP35
08.2015 - 07.2017
Business & Communications Project Coordinator
Microsoft
07.2014 - 07.2015
Sales & Marketing Project Coordinator
Microsoft
01.2013 - 09.2013
Bachelor of Business Administration - Marketing
Western Governors University
Executive Project Management -
Florida Atlantic University
Lean Six Sigma Green Belt -
Florida Atlantic University
- Google Analytics Certification
- Google Ads Certification
- Google Ads Search Certification
- Simplifi DSP
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