Cecil J. Lam
Langhorne,United States
Summary
Dynamic General Manager with over 25 years of experience in the automotive industry, specializing in dealership operations and profitability. Proven track record of achieving record net profits and significantly improving sales rankings for brands like Porsche, BMW, Toyota, Chevrolet, Ford, Volkswagen, and Audi. Adept at implementing strategic initiatives, including a $16 million showroom renovation, which enhanced customer experiences and increased profitability. Mentoring and working through today's challenges are two strengths that have allowed me to excel in my career. My current goal is to join an organization where I can leverage my expertise to drive growth and optimize the performance of both the dealership and its employees.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
32
32
years of professional experience
Work History
General Manager
Porsche Audi VW
06.2024 - 11.2025
- Pioneered initiatives that led to sustained growth across all manufacturers. Orchestrated a remarkable improvement in Audi and Porsche sales rankings. Obtained the 1st Audi Magna Award since 2016. Accredited Porsche Ambassador. Dealer operator with Porsche. Responsible for a 200% increase in used car profitability. Accelerated F&I PVR by over $1,000, and championed increased profitability for all three brands.
- Led daily operations to ensure efficient performance across departments.
- Developed and implemented strategies to enhance customer satisfaction and loyalty.
- Managed financial planning, budgeting, and forecasting to optimize profitability.
- Oversaw staff training and development programs to improve team performance.
- Established key performance indicators (KPIs) to monitor business effectiveness and growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Negotiated prices and services with customers and vendors to decrease expenses and increase profit.
General Manager
Holman Toyota/BMW/MINI
02.2019 - 05.2024
- Attained five consecutive record years, with an average net profit of twelve million dollars annually. Elevated Customer Satisfaction Index (CSI) to the highest in the zone, while achieving #1 sales rankings across all brands. Clinched Toyota's President Award and back-to-back MINI Bulldog Awards. I served on the MINI Dealer Council and chaired the Aftersales committee. Headed the $16 million renovation project of the BMW/MINI showrooms, which was named "BMW's flagship store for North America."
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Fostered a positive workplace culture that promoted teamwork and employee engagement.
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
General Manager
Hertrich Dodge Chrysler Jeep Ram
11.2017 - 02.2019
- Executed full decision-making authority, encompassing daily meetings, contract reviews, and incentive management. Developed strategies by implementing an expense-driven approach, focused on robust business growth.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Developed and implemented strategies to increase sales and profitability.
General Manager
Bennett Chevrolet
06.2007 - 11.2017
- Surpassed market share targets consistently year after year. Revamped profitability strategies, significantly enhancing both profitability and Customer Satisfaction Index (CSI). Formulated a strong team culture, earning the NJ Dealer Rater 'Dealer of the Year' award five out of the last six years.
- Led daily operations to ensure efficient performance across departments.
- Developed and implemented strategies to enhance customer satisfaction and loyalty.
- Oversaw staff training and development programs to improve team performance.
- Fostered a positive workplace culture that promoted teamwork and employee engagement.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
General Manager
James Toyota Scion Hummer
02.2001 - 06.2007
- Managed all day-to-day operations effectively. Engineered growth in store sales, increasing from 120 to 350 units sold per month. Doubled fixed operation hours to accommodate the increased volume of business.
General Manager
Chapman Ford
04.1994 - 02.2001
- Oversaw daily operations, ensuring efficiency and effectiveness. Amplified monthly vehicle sales from 100 to over 300 vehicles per month. Excelled through the challenges of working with the Teamster Union in fixed operations.
Education
Bachelor -
Chaminade University
Honolulu04.1983
NADA Advanced Fixed Operations - undefined
Allentown, Pa04.2025
Porsche GM Brand Ambassador - undefined
Porsche
Atlanta, Ga11.2024
NADA 20 Group - undefined
11.2018
Graduate - Automotive Dealership Management
General Motors NADA Academy
Stone Mountain08.1987
Skills
- Team Builder
- Innovator
- Process Driven
- Strategic Planning
- Revenue Enhancement
- Operational Excellence
- Resource Allocation
- Competitive Intelligence
- Project Management
- Leadership
- Excellent Marketer
- Customer & Staff Communication
- Relationship Building
- Research & Analysis
- Process Improvement
Military Service
- United States Army
- 1975 - 1983
Timeline
General Manager
Porsche Audi VW
06.2024 - 11.2025
General Manager
Holman Toyota/BMW/MINI
02.2019 - 05.2024
General Manager
Hertrich Dodge Chrysler Jeep Ram
11.2017 - 02.2019
General Manager
Bennett Chevrolet
06.2007 - 11.2017
General Manager
James Toyota Scion Hummer
02.2001 - 06.2007
General Manager
Chapman Ford
04.1994 - 02.2001
NADA Advanced Fixed Operations - undefined
Porsche GM Brand Ambassador - undefined
Porsche
NADA 20 Group - undefined
Graduate - Automotive Dealership Management
General Motors NADA Academy
Bachelor -
Chaminade University