Cecil Paulina Vega
Summary
Marketing and communications professional with over 4 years of experience creating and executing social media strategies, managing digital campaigns, and developing engaging multimedia content across platforms such as Facebook, Instagram, and LinkedIn. Skilled in community management, email marketing, and KPI-driven campaign optimization. Strong background in both creative content production and data analytics, with experience in corporate and non-profit environments. Adept at aligning marketing initiatives with business goals, managing multiple projects simultaneously, and delivering measurable results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
H2R Generalist
GBTS- H2R Generalist Mann + Hummel
06.2024 - Current
- Contributed to the creation and delivery of internal communication materials, ensuring consistent brand tone and clarity across multiple channels.
- Developed and facilitated HR system training sessions, integrating engaging content formats to boost adoption.
- Created and managed workforce attendance reports and dashboards, tracking KPIs to support decision-making.
- Responded to employee inquiries with clear, timely communication, fostering a positive employee experience.
- Streamlined HR workflows to improve accuracy and efficiency, aligning processes with organizational goals.
US HR Services Analyst
US HR Services Analyst Tenneco
07.2022 - 10.2023
- Supported the global SAP SuccessFactors implementation, including data migration and system launch communications across the USA and Canada benefiting 4K+ employees.
- Designed and executed internal rewards programs, using storytelling and targeted messaging to drive participation.
- Managed onboarding communications and processes for U.S.-based employees, ensuring smooth integration into the company.
- Maintained HR data accuracy, producing KPI reports for leadership.
- Delivered responsive and clear communication to HR-related inquiries via ticketing systems.
Communications Specialist
Amor del Bueno / One Love Foundation
08.2020 - 01.2022
- Planned, executed, and monitored social media campaigns on Facebook, Instagram, and LinkedIn.
- Managed campaigns, optimizing budgets and targeting to maximize reach and engagement.
- Designed and maintained the organization's website, ensuring user-friendly navigation and updated content.
- Created and distributed email marketing campaigns (including newsletters) to engage subscribers and promote initiatives.
- Tracked and analyzed social media and email marketing KPIs to refine strategies and report impact to stakeholders.
Content & Community Manager
Digitalistas
08.2018 - 07.2020
- Created and curated engaging multimedia content (images, videos, graphics) tailored to brand voice and platform requirements.
- Managed social media calendars and community engagement, responding promptly to comments and messages.
- Designed marketing assets in Canva and edited photos/videos for campaigns.
- Produced KPI reports to evaluate campaign performance and recommend improvements.
Education
BBA - Marketing Specialization
EXCELIA BUSINESS SCHOOL
La Rochelle, France07.2018
Bachelor's Degree - International Trade & Business
UNIVERSITY OF GUANAJUATO
Guanajuato, Mexico06.2017
Skills
- Digital marketing execution
- Social Media Management
- Wix-based newsletter campaigns
- Content development and copywriting
- Skilled in Adobe Lightroom and Canva Pro
- Meta Business Suite , Sprout, Microsoft 365
Certification
Hubspot Inbound Marketing
Languages
Spanish
Native or Bilingual
English
Full Professional
French
Limited Working
Timeline
H2R Generalist
GBTS- H2R Generalist Mann + Hummel
06.2024 - Current
US HR Services Analyst
US HR Services Analyst Tenneco
07.2022 - 10.2023
Communications Specialist
Amor del Bueno / One Love Foundation
08.2020 - 01.2022
Content & Community Manager
Digitalistas
08.2018 - 07.2020
BBA - Marketing Specialization
EXCELIA BUSINESS SCHOOL
Bachelor's Degree - International Trade & Business
UNIVERSITY OF GUANAJUATO
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