Summary
Work History
Education
Skills
Accomplishments
Affiliations
Languages
Timeline
AccountManager
Cedric Pena

Cedric Pena

Rockford,IL

Summary

A sales expert with over 17 years of personal and business to business sales, marketing and team management experience, as well as a proven track record of successfully increasing sales, creating fanatic customers, and improving company culture through respect, consideration and communication

Work History

Sales & Customer Service Manager

Sprout Marketing
San Antonio, TX
11.2016 - 01.2022
  • Managed Customer Service and Sales Teams to increase current and new customer sales
  • Created, and launched company sales process, and trained entire company to use it
  • Created customer retention program to increase current portfolios engagement, and reduce churn
  • Managed portfolio of large volume customers to ensure customer retention and growth amongst key clients
  • Held digital and in person demonstrations throughout U.S. to increase new sales and reduce churn amongst current clients
  • Was responsible for over 50% of new sales during tenure
  • Increased "Street Team" product sales over 100% in first year
  • Reduced monthly product cancellations amongst current customers from 21% to 9% on average during tenure
  • Streamlined cumbersome processes to improve customer and employee experience

Sales Manager/Marketing Manager

Richmond Paper & Ink
08.2014 - 11.2016
  • My responsibilities include setting appointments and cold calling new potential clients to earn their business, managing the inside sales force, achieving company sales goals, and generating leads using different avenues of marketing

Achievements

  • I helped the company achieve a 2.6 growth % in 2014, when they were projected to have a decrease in sales year over year
  • I helped the company grow by over 314k year over year (12%), of which I was personally responsible for a 210k in sales
  • I restructured and installed new compensation packages for sales team
  • I reinvented the companies flyers and sale sheets to be more effective for outside sales people
  • Instituted monthly sales/product training for sales team and coached them to achieve over 100k in sales in 2015

Territory Manager

QDI Wireless, Inc
10.2012 - 08.2014
  • My responsibilities include managing all 60+ QDI Wireless accounts in Central/South Texas and improving overall sales of all wireless products offered. Also to improve client relationships and add points of distribution to increase incremental growth

Achievements

  • My markets tripled their sales YOY in my first 6 months working for QDI
  • I set the new record for sales in my markets in March 2014, previous high was 325 total sales, my new high was 605
  • I added a total of 27 points of distribution in my time at QDI, which took their total of 40 POD to 67
  • I helped launch Univision Mobile and lead the country in sales per store in the June

Indirect Sales Representative

Cricket Communications, Inc
08.2010 - 10.2012
  • My responsibilities include merchandising, inventory control, running sales and audit reports, marketing, and helping increase sales in the indirect channel for Cricket by managing and training the sales representatives who work at franchise Cricket stores as well as establishing good relationships with Dealer principle owners to ensure the success of both Cricket and the business of the Cricket dealer

Achievements

  • Won the President's Award in August of 2012 for highest percentage to goal for total Gross Customer Additions in the entire company(146%)
  • Received 7 Star Awards from management and peers for outstanding team work and ingenuity
  • Was selected to be part of the special project team in charge of increasing customer referrals
  • Was selected to be part of the special project team in charge of coming up with new ways of retaining customers
  • Lead the company in total handset insurance attachment from the months of September 2011, through January of 2012
  • Was selected to be the Apple iPhone Advocate when it was launched with Cricket and given an iPhone 4s for my overall performance and knowledge of the product
  • Was selected to be the Samsung Galaxy S3 advocate when it launched with Cricket and given a Samsung Galaxy S3 for my overall performance and knowledge of the product
  • Was selected to be the Samsung Galaxy S4 advocate when it launched with Cricket and given a Samsung Galaxy S4 for my overall performance and knowledge of the product.

Handset Repair Technician

Pocket /Cricket
San Antonio, Tx
06.2009 - 08.2010
  • My responsibilities include handling customer escalations, maintaining inventory, and troubleshooting or repairing customer's handsets when they do not qualify for a warranty exchange or have handset insurance
  • The main goal of our department is customer retention.

Brand Ambassador

Fusion Promotions
San Antonio, Tx
07.2008 - 08.2010
  • My responsibilities included setting up product demonstrations, giving out product samples, interacting with customers and having them fill out surveys about those products.

Retail Sales Representative/Lead

Pocket Communications
San Antonio, Tx
08.2008 - 06.2010
  • My responsibilities included handling cash, maintaining inventory levels, setting up displays, meeting sales quotas and troubleshooting customers' cell phones
  • As a lead, I helped manage employee schedules and held meetings to discuss pressing issues on day to day business.

Sales Person

Conn's Furniture and Appliance
San Antonio, Tx
01.2008 - 07.2008
  • My responsibilities included meeting sales quotas, attending weekly sales meetings, maintaining store and inventory, handling cash, and handling credit application information.

Retail Merchandiser / Sales Manager

D- Business Choice
Pharr, Tx
12.2005 - 12.2007
  • My responsibilities included maintaining inventory levels, packaging and delivering products from warehouse to stores, maintaining delivery vehicle, pushing new products to store managers and helping my two part time employees establish relationships with the store managers and employees to increase incremental growth.

Education

Some College (No Degree) - Kinesiology (Physical Education

South Texas College
Mcallen, TX

Skills

  • Confident, articulate, and professional speaking abilities
  • Experienced Problem Solver, both interpersonally and mechanically
  • Expert relationship builder and manager
  • Experienced and effective trainer
  • Confident and Effective at Sales Presentations
  • Organized and Efficient

Accomplishments

    Graduate of the Eric Lofholm, Silver Protege Master Class on Sales


    Completed Training of the Gino Wickman, Entrepreneurial Operating System (EOS)



Affiliations

The San Antonio Restaurant Association

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
Arabic
Limited Working

Timeline

Sales & Customer Service Manager

Sprout Marketing
11.2016 - 01.2022

Sales Manager/Marketing Manager

Richmond Paper & Ink
08.2014 - 11.2016

Territory Manager

QDI Wireless, Inc
10.2012 - 08.2014

Indirect Sales Representative

Cricket Communications, Inc
08.2010 - 10.2012

Handset Repair Technician

Pocket /Cricket
06.2009 - 08.2010

Retail Sales Representative/Lead

Pocket Communications
08.2008 - 06.2010

Brand Ambassador

Fusion Promotions
07.2008 - 08.2010

Sales Person

Conn's Furniture and Appliance
01.2008 - 07.2008

Retail Merchandiser / Sales Manager

D- Business Choice
12.2005 - 12.2007

Some College (No Degree) - Kinesiology (Physical Education

South Texas College
Cedric Pena