Celeste Hornschemeier
Cincinnati,Ohio
Summary
Insight-driven Category Analyst with 3 years of experience using retail POS, shopper, and panel data (84.51°, Circana, Kroger On Demand) to develop strategic recommendations that drive category growth, distribution expansion, and successful new item launches. Skilled in translating complex data into clear, actionable insights through visually compelling presentations tailored for both internal teams and retail partners. Experienced in collaborating across sales and supplier teams to align with business priorities and deliver results across key levers including assortment, pricing, promotion, and shelf strategy.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Category Manager / Business Intelligence Analyst
Advantage Solutions Kroger Team
01.2023 - Current
-Utilized 84.51° Stratum, Kroger OnDemand, and Circana POS to analyze category performance, identify growth opportunities, and support assortment and promotional strategy development
-Collaborated cross-functionally with sales and supplier partners to deliver compelling, customized growth stories, supporting business planning and new item appointments
-Delivered customized reports and insights aligned to Kroger’s strategic priorities, helping drive category growth, new item placement, and increased market share
Education
BBA - Marketing
University of Cincinnati, Carl H. Lindner College of Business
Cincinnati, OH05.2022
Skills
- Category Management
- Circana Data Analysis
- Kroger’s On Demand
- 8451 Stratum & Insights Tools
- Assortment & Space Optimization
- Cross-functional Collaboration
- Storytelling with Data
- Microsoft Office Suite (Excel, PowerPoint, Word)
Websites
Certification
84.51 Insights Certified
Timeline
Category Manager / Business Intelligence Analyst
Advantage Solutions Kroger Team
01.2023 - Current
BBA - Marketing
University of Cincinnati, Carl H. Lindner College of Business
Similar Profiles
Yvonne GittmanYvonne Gittman
Regional Administrator at Team Nurse/ Care AdvantageRegional Administrator at Team Nurse/ Care Advantage
Tiffany RolphTiffany Rolph
Retail Operations Manager at Advantage Solutions/R2 Fresh SolutionsRetail Operations Manager at Advantage Solutions/R2 Fresh Solutions
Phillip WilliamsPhillip Williams
Sales Associate at Advantage SolutionsSales Associate at Advantage Solutions
Tyler HowardTyler Howard
Training Specialist at Kohl’s eFulfillment CenterTraining Specialist at Kohl’s eFulfillment Center
Aaron R. FishAaron R. Fish
Implementation Manager at The StandardImplementation Manager at The Standard