Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Celeste Hornschemeier

Cincinnati,Ohio

Summary

Insight-driven Category Analyst with 3 years of experience using retail POS, shopper, and panel data (84.51°, Circana, Kroger On Demand) to develop strategic recommendations that drive category growth, distribution expansion, and successful new item launches. Skilled in translating complex data into clear, actionable insights through visually compelling presentations tailored for both internal teams and retail partners. Experienced in collaborating across sales and supplier teams to align with business priorities and deliver results across key levers including assortment, pricing, promotion, and shelf strategy.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Category Manager / Business Intelligence Analyst

Advantage Solutions Kroger Team
01.2023 - Current

-Utilized 84.51° Stratum, Kroger OnDemand, and Circana POS to analyze category performance, identify growth opportunities, and support assortment and promotional strategy development

-Collaborated cross-functionally with sales and supplier partners to deliver compelling, customized growth stories, supporting business planning and new item appointments

-Delivered customized reports and insights aligned to Kroger’s strategic priorities, helping drive category growth, new item placement, and increased market share

Education

BBA - Marketing

University of Cincinnati, Carl H. Lindner College of Business
Cincinnati, OH
05.2022

Skills

  • Category Management
  • Circana Data Analysis
  • Kroger’s On Demand
  • 8451 Stratum & Insights Tools
  • Assortment & Space Optimization
  • Cross-functional Collaboration
  • Storytelling with Data
  • Microsoft Office Suite (Excel, PowerPoint, Word)

Certification

84.51 Insights Certified

Timeline

Category Manager / Business Intelligence Analyst

Advantage Solutions Kroger Team
01.2023 - Current

BBA - Marketing

University of Cincinnati, Carl H. Lindner College of Business