Celeste Pierre-Louis
Charlotte ,NC
Summary
Social Media & Marketing Specialist with 4+ years of experience driving engagement, growing online communities, and executing high-impact digital campaigns. Skilled in content creation, SEO, and analytics with proven results—45M+ reach at Husqvarna, 15K+ views for Glow & Go CLT, and 20M+ listener engagement at Beasley Media Group.
Overview
6
6
years of professional experience
Work History
Founder & Community Lead
Glow & Go CLT
Charlotte, North Carolina
06.2025 - Current
- Launched and organically grew a wellness-focused community group combining fitness, coffee, and connection across Charlotte.
- Grew Instagram to over 400 followers, and gained over 400 TikTok followers within one month through curated content and local engagement.
- Achieved over 10.5K views on a single TikTok post; total views across TikTok videos exceed 15K.
- Drove high visibility with 7+ community group posts, each receiving 330–3.4K views in a single month.
- Hosted sold-out local events and secured collaborations with Charlotte-based fitness studios and coffee/smoothie shops.
- Developed branded storytelling and event marketing strategy to cultivate loyal engagement and brand recognition.
Social Media Specialist
Husqvarna
Charlotte, North Carolina
04.2025 - Current
- Managed and executed organic and paid content across Instagram, Facebook, LinkedIn, and YouTube, aligning campaigns with product launches, seasonal moments, and UGC initiatives.
- Drove 6.1K interactions and 900 new followers on Instagram within the first 90 days, with a total of 5.75M viewsand 2.4M accounts reached.
- Supported Facebook growth with 43M content views, 35K+ impressions, and a net follower increase of 212K+, contributing to an overall community reach of over 45M.
- Led creative execution and publishing for the Liverpool FC giveaway campaign, which generated: 2x the engagement of other campaigns during the same period, spikes in follower growth and interaction rates across Instagram and Facebook, and strategic timing and targeting that maximized cross-platform reach during the giveaway window.
- Built and presented a social media performance recap to leadership, integrating reach, impressions, engagement rate, and sentiment trends to inform Q3 planning.
- Delivered a competitive social analysis deck across seven major brands to support brand positioning in the outdoor equipment space.
- Collaborated cross-functionally with marketing, product, and customer service teams to streamline social response processes, and improve comment handling efficiency.
HRP Communication & Engagement
Amazon
Charlotte, NC
09.2021 - 03.2025
- Developed and executed employee engagement content strategies, including video storytelling and real-time social responses, increasing internal engagement by 40%.
- Designed and managed multimedia content for internal digital platforms, enhancing communication effectiveness.
- Analyzed audience insights and engagement trends to optimize content performance.
Social Media Specialist
Beasley Media Group
Charlotte, NC
12.2019 - 09.2021
- Managed Campaigns and projects daily with 62 radio stations across the United States.
- Created verbiage and posted content for over 20 million listeners weekly
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Utilized best practices for SEO to boost social media program's visibility and organic growth.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Utilized targeted display tactics with static and video ads as well as social media to help drive attendance and online ticket sales for a struggling Artist to sell tickets to their concert and used Search/ Keyword Retargeting, Category Contextual Retargeting, Geo-fencing, Video, Social Media Advertising (in 2 weeks .15% Display Campaign CTR, 250 Social Post Engagements and 175,607 Total Impressions).
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Marketing & PR Intern
Beasley Media Group
Charlotte, NC
08.2019 - 12.2019
- Partnered with Charlotte’s #1-rated midday radio personality to strategize and execute compelling social media content, aligning with station branding and audience interests.
- Engaged a digital audience of over 50,000 by creating and scheduling interactive posts on music trends, artists, and listener contests, contributing to community growth and increased on-air engagement.
Implemented SEO and keyword optimization techniques across blog content, driving visibility and engagement for daily posts on WordPress. - Produced and edited 10+ PSA radio ads per month using Adobe Audition, contributing to a 20% increase in community engagement and awareness for local nonprofits and causes.
- Collaborated with advertisers, charities, and community leaders to amplify promotional efforts, and cross-promote guest appearances, strengthening brand trust, and expanding reach.
- Monitored ad performance and air times to optimize commercial placements for maximum listener impact and advertiser ROI
Broadcast Sales Intern
ESPN 730 the Game
Charlotte, North Carolina
06.2019 - 12.2019
- Conducted market research to identify audience trends, resulting in a 10% increase in engagement.
- Managed email campaigns and digital outreach, contributing to a 15% growth in client acquisitions.
Education
Master of Science - Marketing
Liberty University
Lynchburg, VA08-2022
Bachelor of Science - Communications
Western Carolina University
Cullowhee, NC05-2020
Skills
- Social media strategy
- Content marketing
- SEO optimization
- Paid advertising
- Performance analytics
- Brand management
- Audience engagement
- Digital communication
- Campaign coordination
- Project collaboration
- Creative problem solving
- Data analysis
- Cross-functional teamwork
- Visual storytelling
- Strategic thinking
Timeline
Founder & Community Lead
Glow & Go CLT
06.2025 - Current
Social Media Specialist
Husqvarna
04.2025 - Current
HRP Communication & Engagement
Amazon
09.2021 - 03.2025
Social Media Specialist
Beasley Media Group
12.2019 - 09.2021
Marketing & PR Intern
Beasley Media Group
08.2019 - 12.2019
Broadcast Sales Intern
ESPN 730 the Game
06.2019 - 12.2019
Master of Science - Marketing
Liberty University
Bachelor of Science - Communications
Western Carolina University
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