Celeste Rudd
Seabrook,TX
Summary
Goal-oriented manager with distinguished experience in multiple technology industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Founder and Principal
Elements of Grace LLC
Houston, TX
12.2021 - Current
- Key Accomplishment: 42.76% gross margin generated to since inception
- Construct logistical, financial, and operational plans to meet short-, medium- and long-term goals
- Developed key operational initiatives to drive and maintain substantial business growth.
- Develop and cultivate relationships with suppliers worldwide and internationally for raw materials, manufacturing, managed services, etc
- Create in-person merchandising theme and adapt to market conditions and demographics
- Establish and execute Go-To-Market strategy including digital marketing plan, basic Search Engine Optimization (SEO), website development, and community partnerships
- Identified business development challenges and customer concerns for proactive resolution
Senior Sales Executive - Data Protection Solutions
HyTrust Inc
Houston, TX
03.2021 - 01.2022
- Key Accomplishment: Closed largest software contract in company history at $21.6M with Fortune 100 company
- Achieved 898% quota attainment
- Acquired seven new logos with multi-year contracts
- Led internal cross-functional coordination to develop solutions associated with customer needs
- Trained and mentored inside sales new hires on best practices and sales methodologies
- Spear-headed marketing efforts at industry events including multiple key-note speeches
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods
Partner Business Director - Global Sys Integrators
IronNet Inc
Houston, TX
12.2019 - 07.2020
- Key Accomplishment: Developed and executed consortium between IronNet and Global SI to collaborate on multiple nation-state level hybrid-cloud cybersecurity projects with $50M value in sales
- Initiated opportunity for IronNet to work with Global SI on developing a global joint market offering and Point of View
- Generated over $16M in US, $41M globally in pipeline growth during first seven months attributed to relationships with Global SI partners
- Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at efficient pace.
- Built and managed multi-phase business plan with each Global SI partner
- Launched relationships with and onboarding of three additional Global SI partners
- Aligned IronNet Field Sales organization with Global SI partners to enable account level collaboration
- Provided mentoring and coaching to Sales Development Representatives on a bi-weekly basis
- Contributed content and presented during quarterly All-hands training sessions
- Provided outstanding service to all individuals, promoting effective, and lasting business relationships.
Americas Alliance Manager
Micro Focus International plc
Houston, TX
11.2018 - 10.2019
- Key Accomplishment: Developed joint program offering and Go-To-Market messaging in coordination with Alliance’s Practice Leads across the Americas and Global Alliance Manager from Micro Focus
- Aligned Micro Focus Field Sales team with project/ pursuit teams at Strategic Alliance Partner to ensure consistent Go-To-Market message to mutual customers
- Collaborated with Micro Focus field sales leadership to create business development plans that drove revenue for both organizations based on then current market trends (i.e Cloud first, hybrid cloud)
- Provided enablement to Micro Focus field sales organization on how to work with Strategic Alliance Partner, their solutions and practices, and history of the alliance
- Coordinated meetings and workshops between Micro Focus Executives, Micro Focus Product Management, and Senior Managers/ Senior Partners at Strategic Alliance Partner to drive stronger alignment for Go-To-Market strategies, more consistent and proactive account coordination, and strengthen overall relationship
- Developed and positioned managed services programs with Global Alliance partner for strategic clients
- Managed sell-to and sell-through opportunities including coordination of Procurement, Legal, and Business Line Stakeholders at Strategic Alliance with Micro Focus counterparts
- Identified opportunities at Strategic Alliance to expand usage of Micro Focus portfolio and coordinate with Micro Focus Field Sales to position appropriate solutions
Named Account Manager
Micro Focus International plc
Chicago, IL
11.2016 - 10.2018
- Key Accomplishment: Worked with Strategic Alliance Partner to sell largest Application Security deal into a Strategic Account ($2.4M 3-Year ELA) in FY18
- Attained $2.6M in revenue during FY18 exceeding sales goals by 124.92%
- Finished FY17 and FY18 for North Central Region as one of the top 2 account managers
- Over $3.165M in revenue closed in FY17 with over $795,000 from stale accounts by coordinating with Channel Partners and Alliance Partners
- Leveraged overall Micro Focus network (services, software, and hardware) to provide value to prospects and customers as well as differentiate our total solution from our competitors
- Established productive relationships across all Micro Focus brands and with our security partners to drive a stronger go-to-market strategy
Commercial Accounts Sales Specialist - IL/IN
Micro Focus International Plc
Chicago, IL
03.2016 - 10.2016
- Key Accomplishment: Rebuilt territory that had not been covered for three years
- Secured 9 new logos in 2016
- 500,000 in revenue closed in Q3 and $212,000 in revenue closed in Q4 for FY16
- Over $4.276M in pipeline generated for FY17
- Aggressively generated new business by prospecting, making follow-up calls to customers and contacting referrals
Director of Sales
AnyPresence
Columbus, OH
11.2015 - 02.2016
- Collaborated with multiple departments on sales collateral, trade shows, and other marketing activities
- Monitored and coordinated workflows to optimize resources.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
Director of Sales
EasyVista
Columbus, OH
01.2015 - 10.2015
- Key Accomplishment: Over $1.9M in software sold representing more than 71% of overall US sales in Q1 – Q3 2015
- Top Field Sales Member Globally for 1st Half of 2015
- 218% quota attainment in Q2, 126% quota attainment in Q3; 175% quota attainment for year
- Generated continued revenue growth through new logo acquisitions and upsell to existing customer
- Managed relationship with Canadian Channel Partner and Distributor as well as sales team of three field reps
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Managed team of sales representatives, providing guidance, coaching and support.
- Managed and motivated sales team to increase revenue over 100% in six months
Education
Bachelor of Science - Business Administration, International Business and Management & Organizational Behavior, Spanish
University of Missouri
St Louis, MO 08.2001 - 05.2006
Certificate of Completion - Business Translations: Spanish/ English
ANLI TOEFL Center For Translations
Mexico City, Mexico 06.2000 - 07.2000
Skills
Business planning
Business Development
Revenue Generation
Customer acquisition
Training and Development
Relationship building and management
Sales processes
Strategic account development
Coaching and mentoring
Inter-department collaboration
Team Building
Accomplishments
- Main Stage Security Speaker – Anatomy of a Deal, Micro Focus Fiscal Year 2019 Sales Kickoff
- 2019 President’s Club Award Recipient, Micro Focus, Fiscal Year 2018
- Against All Odds Award, Micro Focus, 2nd Quarter Fiscal Year 2017
- #1 Global Senior Account Executive, EasyVista, 1st Half Fiscal Year 2015
- Bahamas Global Sales Kickoff Qualification, Premiere Global Services Inc., 2014
- Gold Club Award Recipient, West Unified Communications, 2012
- Mid-Year Recognition Trip Recipient, West Unified Communications, 2012 and 2013
Community Involvement
- Volunteer – Meal Distribution, Houston Food Bank – Houston, TX, 2021 - 2022
- Dream Team Member, Faith Family Church – Baytown, TX, 2021 - 2022
- Member, Junior League – Galveston Chapter, 2022 - 2023
- Volunteer – Career Skills Training and Event Planniung, RecoveryChick, 2023 - present
- Volunteer – Welcome Center, COLG, 2023 – present
- Volunteer, PTSD Foundation of America/ Camp Hope, 2023 - present
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Opportunity is missed by most people because it is dressed in overalls and looks like work.
Thomas A. Edison
Timeline
Founder and Principal
Elements of Grace LLC
12.2021 - Current
Senior Sales Executive - Data Protection Solutions
HyTrust Inc
03.2021 - 01.2022
Partner Business Director - Global Sys Integrators
IronNet Inc
12.2019 - 07.2020
Americas Alliance Manager
Micro Focus International plc
11.2018 - 10.2019
Named Account Manager
Micro Focus International plc
11.2016 - 10.2018
Commercial Accounts Sales Specialist - IL/IN
Micro Focus International Plc
03.2016 - 10.2016
Director of Sales
AnyPresence
11.2015 - 02.2016
Director of Sales
EasyVista
01.2015 - 10.2015
Bachelor of Science - Business Administration, International Business and Management & Organizational Behavior, Spanish
University of Missouri
08.2001 - 05.2006
Certificate of Completion - Business Translations: Spanish/ English
ANLI TOEFL Center For Translations
06.2000 - 07.2000