Celestine Kerina
Ocoee,FL
Summary
Versatile Content Writer and Business Development branding professional, proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 5 year history of superior performance in remote environments. Talented professional good multitasking, organizational and verbal and written communication skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
Work History
Business Development/Content Writer
Dr. Donita' Veterinary Concierge Services
Orlando , FL
01.2022 - Current
- Strategized content based on Google Analytics data, geographical targeting and keyword planning.
- Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Coordinated with subject matter experts for interviews and topic generation.
- Developed copy while maintaining brand voice and adhering to legal requirements.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Evaluated project requirements and content standards for each project to produce copy in line with creative structure.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
Marketing and Real Estate Sales Agent
Empire Network Realty
Orlando , FL
01.2021 - Current
- Generated leads for sales and rental properties through cold calls and referrals.
- Negotiated between buyers and sellers of properties with efficiency and transparency to maximize profits and maintain satisfaction of clients.
- Educated clients on sales and buying processes and advised buyers on making decisions.
- Closed over 5 deals and increased overall revenue by 45%.
- Educated clients looking to sell or buy on current market conditions, legal requirements, pricing and mortgages.
- Staged and prepared homes and properties for clients before arrival.
- Used CRM software to list and track properties in local area, complete in-process sales and update client information.
- Sold high volume of properties in short timeframes to exceed quotas and maximize business revenue.
Sales Associate/Homes for Heroes REALTOR
RE/MAX Sourhshore
Gibsonton, FL
04.2017 - 12.2019
- Compared recently sold area properties to determine competitive market prices.
- Advised and informed prospective clients on current market activities and conditions.
- Increased revenue opportunities by marketing real estate to various commercial and private clients.
- Prepared homes for client arrivals during open house events and established signage .
- Verified payment and loan paperwork for property sales by working closely with banks, buyers and sellers.
Business Development Manager
PRMG Mortgage
Tampa, Florida
10.2016 - 04.2017
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Generated new business with marketing initiatives and strategic plans.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
- Worked with existing customers to increase purchases of products and services by 25%.
Onsite New Home Sales Agent
D.R. Horton
Raleigh , NC
09.2014 - 11.2015
- Trained and developed new sales team associates in products, selling techniques and company procedures.
- Provided superior service to customers by quickly and courteously responding to requests, inquiries, suggestions and concerns.
- Developed and delivered engaging sales presentations to convey product benefits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Assisted call-in customers with questions and orders.
- Increased market share by 45% through building lasting relationships.
- Used Salesforce CRM software to record personal information and purchases of contacted prospects.
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
Education
Bachelor Of Science - Marketing
Hampton University
Hampton, VASkills
- Language and Tone Customization
- Work Prioritization
- Tone and Language Variations
- Draft Writing
- Project Planning
- Product-Specific Writing
Timeline
Business Development/Content Writer
Dr. Donita' Veterinary Concierge Services
01.2022 - Current
Marketing and Real Estate Sales Agent
Empire Network Realty
01.2021 - Current
Sales Associate/Homes for Heroes REALTOR
RE/MAX Sourhshore
04.2017 - 12.2019
Business Development Manager
PRMG Mortgage
10.2016 - 04.2017
Onsite New Home Sales Agent
D.R. Horton
09.2014 - 11.2015
Bachelor Of Science - Marketing
Hampton University
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