Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

CELINA ANTON

Crofton,USA

Summary

Strategic communications and Saas sales professional with over 7.5 years experience in the Communications/Marketing and sales industry. I've provided strategic advice on press release distribution, earned media generation, SEO, brand recognition and audience targeting. My experience in sales and managing customer relationships has enabled me with the opportunity to collaborate with organizations spanning all sectors and industries in their marketing & communication needs. Past customers I've worked with include: Novavax, Hershey, Shutterstock, Wix.com, American Diabetes Association, Johnson & Johnson, Stanley Black & Decker, USPS, Old Navy, and Carnival Cruises. Customer Service Data Driven Customer Service Self motivated Time management Strategic Account Planning Problem-Solving Verbal and Written Communication Account Management Acquisition and Retention

Overview

10
10
years of professional experience

Work History

Aesthetic Sales Representative

LaserAway
Rockville, Maryland
11.2023 - Current
  • ⦁ Conducted consultations to generate sales for LaserAway procedures and treatments.
    ⦁ Scheduled and managed appointments with customers
    ⦁ Lead consultations aimed to inform customers of LaserAway's treatments, products and outcomes
    ⦁ Closed sales by building rapport with potential patients
    ⦁ Identified patient pain points needed to tailor a comprehensive treatment plan for their needs
    ⦁ Informed customers of treatment expectations and benefits
    ⦁ Overcome objections/hesitations; prepare financing contracts with lenders
    ⦁ Created client retention by upselling and recommending additional treatments
    ⦁ Determined customers' needs based on sales calls and face-to-face meetings.
    ⦁ Participated in regular sales meetings and presented progress reports on current pipeline.
    ⦁ Provided exceptional customer service by addressing inquiries, concerns, or issues promptly.
    ⦁ Developed sales strategies to achieve monthly and quarterly targets. (40k monthly quota)
    ⦁ Generated leads for new sales through telephone and email contact with customers. (100+ calls daily quota)
    ⦁ Maintained strong relationships with existing customers to ensure repeat business.

Enterprise Sales Engineer & Sales Overlay

Cision/PR Newswire
Washington, DC
10.2017 - 09.2022
  • Delivered valuable and tactical solutions to our customers, partners and sales teams by leveraging my technical product knowledge, industry expertise, and strategic guidance around our distribution services and earned media management portfolio
  • 2021 Presidents Club Winner!
  • Exceeded YTD and Quarterly Quotas in 2017, 2018, 2019, 2020 & 2021
  • Ended 11% over YTD goal for 2021
  • (56 Million dollar team quota)
  • Ended Q3 2022 113% of my goal
  • Average customer meetings attended per week: 10 - 12
  • Collaborated with sales teams through the full sales cycle in their renewals and new business deals to maximize revenue opportunity, retention and help drive their opportunities to close
  • Identified customer business risk or potential market challenges through industry and market research, and worked strategically to develop a plan and solution that would align with client vision, needs and goals
  • Provided customers valuable insights, tangible data and solutions that solved a business challenge, showcased ROI, and aligned with their vision, needs and goals
  • Provided thought leadership and customer guidance on market trends, competitive intelligence, SEO and content guidance, as well as best practices for press release distribution for both our customers and sales teams
  • Established trust and strong relationships with customers, including C-level executives, across a variety of sectors and industries (public, nonprofit, government, private and agency)
  • Aided in RFPs/RFI's and helped coordinated responses and co-creation of executive summaries alongside Account Reps
  • Negotiated contract terms and competitive pricing to meet both client and company needs

Social Media Curator

Cision/PR Newswire
Washington
01.2016 - 09.2022
  • Responsible for curating industry content for Cision/PR Newswire @PRNFood & @PRNHotels Twitter Handles, growing follower base, and increasing engagement

Account Manager

Cision
Albuquerque, NM
02.2015 - 09.2017
  • Managed a portfolio of 300 accounts (agency, private, government, public, and nonprofit) with a $3M YTD spend, focusing on client retention and profitable growth.
    Awarded “Peak Performer” for exceeding 100% of YTD goals and KPIs in 2015, 2016, and 2017.
    Maintained an average YTD retention rate of 94%, consistently surpassing KPIs (40 activities/day, 8 meetings/week, 5 new business opportunities/week).
    Converted 75% of win-back leads into new customer accounts and managed relationships post-onboarding.
    Cross-sold SaaS, Investor Relations, and Multivu Creative Services to expand client offerings.
    Advised clients on optimizing investments for business impact and achieving desired outcomes.
    Educated clients on content distribution, SEO, social media optimization, brand awareness, and audience targeting.
    Conducted quarterly business reviews to identify challenges, align on needs, and ensure client success.
    Demonstrated ROI through data-driven solutions aligned with client goals.
    Negotiated contracts and closed agreements to maximize profitability.
    Collaborated with marketing to refine outreach strategies, increasing qualified inbound leads.
    Reported on pipeline progress to leadership through forecast calls and meetings.
    Worked with sales teams to drive growth and expand market share.
    Maintained accurate records of activities and pipeline using Salesforce and ChurnZero.
    Education

Education

Miller Heiman Conceptual Selling -

01.2021

Cision Communication Cloud Software Certification - SAAS

06.2017

Miller Heiman Strategic Selling -

12.2015

Bachelor's Degree - Mass Communication and Journalism

The University of New Mexico
05.2014

Skills

  • Value Selling
  • Consultative Sales
  • Strategic Sales
  • Negotiation Tactics
  • Interpersonal Communication
  • Relationship Building
  • Face to Face customer meetings
  • Training & Leadership Skills
  • Client Account Management
  • Sales Forecasting
  • Sales closing
  • Lead prospecting
  • Upselling
  • Cross-selling
  • Retention
  • Complex Problem-Solving
  • Self-motivation

Awards

  • 2021 Presidents Club Winner, 01/01/21
  • Peak Performer, 01/01/15

Timeline

Aesthetic Sales Representative

LaserAway
11.2023 - Current

Enterprise Sales Engineer & Sales Overlay

Cision/PR Newswire
10.2017 - 09.2022

Social Media Curator

Cision/PR Newswire
01.2016 - 09.2022

Account Manager

Cision
02.2015 - 09.2017

Miller Heiman Conceptual Selling -

Cision Communication Cloud Software Certification - SAAS

Miller Heiman Strategic Selling -

Bachelor's Degree - Mass Communication and Journalism

The University of New Mexico

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CELINA ANTON