Celina Murphy

• My primary role was to share and sell various Optavia Nutrition programs to clients in need of weight-loss, muscle gain, weight optimization and overall better nutrition and wellness habits. I recruited and developed trainings for over 500 incoming Optavia coaches to help them build their own businesses that best support Optavia's Transformational Habits.
• I continually sought innovative ways to help clients and coaches achieve success. I have run accountability groups, hosted health and wellness events both in-person and via Zoom. I have lead and trained Coaches in best practices for supporting their clients, recruiting coaches and transferring skills to build their own Optavia Business.
• Presented on a production stage in front of over 12,000 in-person Coaches to share my insight into growing my business.
• Created presentations and presented on virtual seminars from our Corporate partners In front of an audience of over 60,000 coaches.
• I have been able to help thousands of clients all over the country in their nutrition goals with our various Optavia Nutrition programs. I have also amassed a team of over 400 coaches of which I have mentored, lead team trainings, provided guidance and support and hosted events in order to ensure business growth and positive client, coach relations..

• Devised content strategy to effectively engage target audiences.
• Improved customer engagement through the creation of targeted content and campaigns on various platforms.
• Increased brand awareness by developing and implementing comprehensive social media strategies.
• Streamlined internal processes for content creation, approval, scheduling, and publishing.
• Monitored and analyzed performance data to optimize social media efforts for maximum impact.
• Implemented effective paid advertising campaigns, resulting in increased reach and conversions.

• Worked to build the company brand and create a strong print and web media presence. This included working closely with web designers, and print advertising executives.
• Helped to facilitate the growth of Solotu Custom Bridal House by working to streamline production systems and develop a way to monitor and ultimately increase profit margins.
• Worked closely with the Designer to build and create multiple entire Ready-to-Wear customizable Wedding Gown Collections. Including a cutting-edge, customizable "Build-A-Dress" line.
• Orchestrated and oversaw fashion photo-shoots debuting new Bridal Gown Collections. These responsibilities included hiring and fitting models, choosing accessories and aiding in overall styling.
• Fostered close B2B relationships with all facets of bridal gown production companies. Maintained contact and placed new and standing orders with textile, embellishment and trimmings companies.
• Created and maintained client relationships and remained a consistent point of contact for their entire bridal gown creation process. This included representing the Designer at Sales appointments.
• Presented the Fiore Collection with the Designer at both Fall and Spring Bridal Markets at the Waldorf Astoria in New York City..
• Oversaw event planning efforts for trade shows, conferences, and other industry gatherings. Presented at Bridal Showcases across Long Island including Oheka Castle, East Wind Caterers, Fox Hollow, Chateau Briand and many more.

Retail sales representative for The Wedding Library. Worked primarily with Bridesmaid clients. A strong emphasis was placed on head-to-toe sales including; shoes, hair accessories, and wedding veils. Worked closely with custom wedding veil company Bride's Head Revisited.

Advanced to working closely with the company owners as an Associate Wedding Planner. This allowed me to assist in day-of wedding activities.

Assisted at landmark venues such as The Rainbow Room, Cipriani, The Carlton and the Pierre Hotel.

My responsibilities included everything from cross-referencing table settings to helping to manage the day of deliveries. My supportive role was to aid the Wedding Coordinator in any way possible. This experience gave me exposure to all facets of wedding planning. It was an adrenaline building position, that carried a tremendous amount of pressure and an equal amount of reward.