CELINE, Suet Lam CHOW
London,ON
Summary
Experienced manager and a collaborative leader with over 15 years diverse experience in pharmaceutical and diagnostics industry, planning, directing and continuous monitoring projects ranging from products management, cross-team advanced health technology projects, NGOs & policy makers-involvement collaboration projects. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving. Scrum master class trained and agile working applied in daily work.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Access and Policy Manager
Roche Diagnostics Hong Kong Ltd.
06.2020 - 06.2023
- Develop annual strategic plans and projects that support the value proposition, marketing, and market access in Hong Kong and Macau
- Develop strategic pricing and reimbursement for existing and oncoming Roche Diagnostics products and collaborate with global, regional access and policy team, and Hong Kong commercial teams to develop reimbursement dossier, health economics study, budget impact analysis and stakeholder engagement plan
- Identify and feedback market environment change to drive proactive strategies and work closely with marketing, sales, medical and finance to formulate pricing and reimbursement through planning new products
- Develop and manage long-term working relationships with industry, medical societies, government, and academics; especially dedicate to policy advocacy
- Implement external stakeholder engagement through scientific engagement plan for market access success
- Familiar with health policy issues and participate industrial meeting to maximize company business
- Develop and lead Public Private Partnership program to unlock value for the healthcare system and for patients
- Manages budget and other relevant resources and timelines on policy and access projects, track, communicate, and produce deliverables as planned to relevant contacts externally and internally
- Collaborate closely with Roche Pharmaceutical counterpart for OneRoche healthcare and biotechnology policy shaping initiatives.
Senior Medical Science Liaison
Alcon Hong Kong Ltd.
04.2018 - 12.2019
- Maintain a thorough and detailed working knowledge of Alcon products, current medical/scientific research, and publications
- Engage in scientific discussions related to Alcon product data/research areas/pipeline with Medical Experts (MEs), speakers & investigators by ensuring the appropriate dissemination of clinical and scientific information regarding marketed and pipeline products in a timely, compliant, and customer-focused manner
- Function as the Alcon medical speaker to present, as needed, at customer sites, congresses, symposia, and training events for up-to-date databased, scientific and clinical information on Alcon product(s)
- Collect, analyze, and report insights that may impact company development plans/trial designs, launch and brand Strategies and tactics
- Respond to unsolicited requests for scientific information.
Assistant Product Manager
Sanofi-Aventis Hong Kong Ltd.
04.2013 - 07.2017
- Responsible for developing and implementing brand plans for the products to deliver market share, drive volume and build brand equity in the cardiology therapeutic area
- Monitor market trends to identify consumer behavior and develop product strategies to address the opportunity
- Design promotional materials and leading marketing activities and programs
- Build and maintain professional relationships with Key Opinion Leaders (KOLs), healthcare organizations to ensure significant developments in the field are identified and monitored
- Perform market analysis and forecasts
- Control the deployment of A&P budget to achieve optimal development of category strategies
- Partner with Sales and Trade Marketing teams to optimize pricing and distribution among other opportunities
- Work in conjunction with the medical department, communication department and legal team to develop programs to support marketing
- Provide assistance with preparation of submissions to regulatory agencies, tender boards and hospital formularies
- Ensure effective team communication throughout the Business Unit through the application of suitable reporting systems and structures and the identification and provision of appropriate training
- Financial management of the marketing programs including budget planning and resource allocation.
Medical Science Liaison
Merck Sharp & Dohme (Asia) Ltd.
06.2010 - 03.2013
- Focused in metabolic syndrome disease area, covering endocrinology and cardiology therapeutic area
- Responsible for creating early awareness, acceptance and endorsement of new products and claims prior to and immediately following their market introduction, while providing support to selected in-line products
- Contributes to the market access of new products through initiatives with key health professionals and treatment guidelines
- Facilitate new product launch events, like providing medical information sharing sessions for healthcare practitioners, targeting potential users for the new products through clinical data sharing and discussion
- Identifies, establishes, manages and services important scientific leader (SL) and physician relationships while adhering to the highest ethical and professional standards
- Engages with scientific leaders, gains valuable insight into treatment patterns and scientific support in the therapeutic areas
- Contributes and maintains opinion leaders' support for scientific business positions
- Coordinates the flow of scientific and clinical information relevant to the brand scientific platform and SL
- Supports research compounds or products, attend international scientific meetings and conduct data gathering activities
- Identifies, contacts, and prepares speaker advocates to provide medical scientific information and literature for physician education activities, such as symposia
- Provides medical input for product launch activities e.g
- Invites international guest speakers for local symposium, identifies product's local medical image, and marketing materials, e.g
- Product circular, distributing material, dosing card
- Provides medical training to hospital nurses and pharmacists for product's clinical background and administration, etc
- Provides medical and scientific training, updates, and support to Sales teams and their management
- Collaborates with field forces and Marketing to collect market intelligence and share competitive information
- Provides sales and marketing team with scientific and medical insights and aligns activities with brand strategy
- Works with the Public Affairs Director (PA) to assist PA activities
- Supports clinical research with opinion leaders, potential study sites, and follow-up of Medical School Grant programs etc.
Chemist
Apotex Pharmaceutical Inc.
04.2005 - 07.2008
- Performed Quality control tests for company's products
- Monitored laboratory safety in regular basis
- Trained new chemists for laboratory safety, instrument usage, and method reading
- Co-operated with auditor for laboratory work correction
- Supported laboratory investigations
- Achievements: Assisted laboratory manager in method revision that drastically decrease the chance of major accident
- Worked in a North American medication recall investigation testing and managed to find out the root cause of problem.
Pharmacist assistant
PharmaPlus Drugmarts
09.2001 - 04.2005
- Performed role of pharmacy assistant outlined by Ontario College Pharmacists
- Helped pharmacist to empower patients to achieve health outcomes
- Dispensed compliance package and ensure patient receives treatment of medications with full compliance
- Dealt and resolved third party on line adjudication and ensure patient full benefit
- Maintained dispensary inventory at optimum level.
Laboratory technician
Prof. R.Rozmahel-University of Toronto
09.2000 - 05.2001
- Assisted project 'Effects of gene expression in Presenilin 1 -/- mice'-study the relationship between certain genes expressed in mice of PS 1 gene double negative background and the severity of sickness like Cystic fibrosis and Alzheimer's disease
- Achievements: Found out the interaction and relationship between certain genes related to Alzheimer's disease.
Education
Master of Business Administration - Marketing Management
Chinese University of Hong Kong
05.2009
Honours Bachelor of Science - Toxicology
University of Toronto
05.2001
Skills
- Strategic planning
- Visionary leadership
- Cross-functional collaboration
- Budget planning
- Project management
- Performance optimization
- Critical thinking
- Scrum master trained
Career Interest
Interests in healthcare and pharmaceutical products that bring benefits to the mass market, showcases innovative and creative idea to the public, engage physicians and patients, and make the world a better living place for everyone.
Accomplishments And Community Services
- 09/01/08, 05/01/09, Organized the CUMBA Corporate Social Responsibility (CSR) 2009, Title of the conference: Creating sustainable impact-CSR as a competitive edge., Help on May 6, 2009 at Hong Kong Convention and Exhibition Centre with over 200 participants from different companies like KPMG, CLP Group and sponsorship from Crown Worldwide Group, Coca Cola, and Ernst & Young etc., General administration duties: updating every team members about the working schedule and process., Guest speakers invitation: sending invitation letters, meeting with guest speakers and explain the theme of the conference, discuss with them the presentation topics., Sponsorship acquirement: sending conference materials to potential sponsors, contacting potential sponsors and persuading them for sponsorship.
- 01/01/01, 08/01/08, Volunteered in Pharmacy flu vaccination for the neighbourhood.
Certification
Health Care Economics
Languages
English
Native or Bilingual
Cantonese
Native or Bilingual
Mandarin
Professional Working
French
Elementary
Timeline
Access and Policy Manager
Roche Diagnostics Hong Kong Ltd.
06.2020 - 06.2023
Senior Medical Science Liaison
Alcon Hong Kong Ltd.
04.2018 - 12.2019
Assistant Product Manager
Sanofi-Aventis Hong Kong Ltd.
04.2013 - 07.2017
Medical Science Liaison
Merck Sharp & Dohme (Asia) Ltd.
06.2010 - 03.2013
Chemist
Apotex Pharmaceutical Inc.
04.2005 - 07.2008
Pharmacist assistant
PharmaPlus Drugmarts
09.2001 - 04.2005
Laboratory technician
Prof. R.Rozmahel-University of Toronto
09.2000 - 05.2001
Master of Business Administration - Marketing Management
Chinese University of Hong Kong
Honours Bachelor of Science - Toxicology
University of Toronto
Similar Profiles
Jun Wei BOEYJun Wei BOEY
Intern at Dragages Hong Kong Limited, Hong Kong San Po Kong Sports Centre Project Design TeamIntern at Dragages Hong Kong Limited, Hong Kong San Po Kong Sports Centre Project Design Team
Emily MakEmily Mak
Executive Director at Squash Association of Hong Kong, China (former known as Hong Kong Squash)Executive Director at Squash Association of Hong Kong, China (former known as Hong Kong Squash)
Jason Scott JeyamJason Scott Jeyam
Professional Rugby Player at Hong Kong Sports Institute/ Hong Kong Rugby UnionProfessional Rugby Player at Hong Kong Sports Institute/ Hong Kong Rugby Union
Simone BoothSimone Booth
Housekeeper at Choice HotelsHousekeeper at Choice Hotels
Richelle MitchellRichelle Mitchell
Personal Support Worker at City of London- Dearness Home LTCPersonal Support Worker at City of London- Dearness Home LTC